Up Arrow Podcast

Jacques Spitzer is the CEO of Raindrop, a four-time Emmy® award-winning creative agency. Under his leadership, Raindrop has produced high-impact ads that have generated over a billion views and more than $1 billion in campaign sales for brands like Dr. Squatch, Manscaped, and Native. Jacques was named one of California's most visionary CEOs by the Los Angeles Times. He also co-produced the award-w...

Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content marketing, brand building, and business growth for...

Kristan Bauer is an Advisor and the Founder of Conifr Media, an SEO consulting agency, which she sold to SEO Collective in 2024 to elevate their success. With over 15 years of experience in search marketing, she has developed SEO strategies for numerous Fortune 500 companies and prominent brands, including Google, National Geographic, and Express. Before Conifr Media, Kristan served as the Directo...

Will Nitze is the Founder and CEO of IQBAR, a leading nutrition company offering keto, vegan, and paleo protein bars and supplements. Under his leadership, IQBAR has expanded to over 10,000 retail locations. Will also co-hosts Eating Glass, a podcast that features startup founders.  In this episode… Building a CPG brand is challenging, especially when navigating product pivots, supply chain disrup...

Tamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red Thread and Say What They Can't Unhear. She has coll...

Josh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also served as the Head of Growth at Groove Life, where he...

Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men's apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one billion video views, garnered four million social m...

Andrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders.  In this episode… Many entrepreneurs believe that achieving a nine-figure...

Sarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and spearheading website merchandising and CRO. Before...

Brad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes.  In this episode… When working with influencers, brands ei...

Curtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service.  In this episode… When scaling your business, it's essential to rec...

Jimmy Slagle is the Co-founder of EVA, an AI creative strategist for e-commerce brands. He is also the Co-founder and CEO of generAI, which helps businesses implement AI-powered strategies. As an expert in creating and scaling ads for Fortune 500 companies, Jimmy began his career scaling Instagram accounts before founding a TikTok agency and working with major clients like Amazon and Lyft.  In thi...

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization.  In this episode…  Data-driven marketing and adver...

Clayton Christopher is the Founder of Astō Consumer Partners, a CPG-focused investment firm. He is also the former CEO and Founder of Sweet Leaf Tea, an organic bottled tea company he started with only $10,000 before selling it to Nestlé. Clayton co-founded and was the Chairman for Deep Eddy Vodka, which became one of the fastest-growing spirits brands under his leadership. As a serial entrepreneu...

Pam Didner is a B2B marketing consultant, fractional CMO, speaker, and author. With 20 years of experience in B2B marketing, she helps companies bridge the gap between technology and marketing to build seamless customer experiences and boost sales. Pam is also the author of The Modern AI Marketer book series, which includes The Modern AI Marketer in The GPT Era, The Modern AI Marketing: Guide to G...

Jeremiah Prummer is the CEO of KnoCommerce, which specializes in customer survey integrations for e-commerce brands. With nearly 15 years of entrepreneurial experience, he started in e-commerce building extensions for WooCommerce. Jeremiah specializes in conversion rate optimization and zero-party data. In this episode…  When it comes to customer service, many brands don't elicit sufficient feedba...

Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics and is the author of Content Chemis...

Matt Van Swol is the Head of Subscription Growth at Wyze, a smart home technology company. He has held multiple roles at the company, including Creative Marketing Manager and Senior Growth Manager. Before Wyze, Matt was a Nuclear Scientist for the US Department of Energy, where he worked on classified and unclassified projects at the Savannah River National Laboratory. He was also a photographer a...

Luke Schneider is the Founder and CEO of Fire Dept. Coffee, a certified veteran-owned coffee company. Fire Dept. Coffee gives back to and supports injured firefighters and has been named to the Inc . 5000 list three years in a row. Luke is also a retired firefighter, paramedic, and US Navy veteran. In 2023, he received the Leadership award for Citizenship from the Specialty Food Association.  In t...

Andrew Gerrie is the Founder of Mend, an independent public relations and communications agency for outdoor and active lifestyle brands. With nearly a decade of experience in PR and communications, he has built media strategies for brands, including Tecovas, Sims, Filson, and Costa Del Mar, helping them craft and amplify their unique brand stories. Before founding Mend, Andrew held several roles a...

Mike Robinson is a Founding Member and the Head of Retail Solutions at The Eighth Notch (T8N), a technology platform enabling sustainable e-commerce delivery for shippers and carriers. With 30 years of executive experience, he has driven an $8 billion P&L and interfaced with the board of directors of a $27 billion public company. Mike also serves as an advisor and board member for several nonprofi...

Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing, a consultancy that applies human behavior to marketing. As an internationally recognized creative director, she blends best-of-breed creative with decision science. Nancy is an international keynote speaker and has been named a Top 40 Digital Strategist by Online Marketing Institute, a Top 100 Creative Influencer by Ad Clu...

Will Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories. In this episode… Many sellers understand the competitive and cutthroat nature of Amazon's marketplace but may miss the more technical aspects like fee...

Kristian Alomá, PhD, is the Founder and CEO of Threadline, a brand-building agency. He is also a lecturer at Northwestern University's Kellogg School Center for Nonprofit Management, where he teaches branding for nonprofits, donor stewardship, storytelling, digital fundraising, and behavior design. With over two decades of experience applying narrative psychology, identity, and behavioral economic...

Anthony Ciavirella is the Co-founder of Manmade, a boxer briefs brand. He manages the brand's online community and works with content creators to deliver exceptional customer experiences. Before co-founding Manmade, Anthony worked in the finance industry as the Co-founder and Director of Business Development at RIISK, the Senior Relationship Manager at B2Billing Payments Inc., and a Financial Advi...