Up Arrow Podcast

Jim Moorhead is the Founder and CEO of STAND BRAVE, a consulting and coaching firm that helps organizations build empowering cultures. As a former assistant US attorney, investment banker, and law firm partner, he has advised Fortune 500 companies in crises and high-stakes settings. Jim is also the author of The Instant Survivor: Right Ways to Respond When Things Go Wrong . His STAND BRAVE™ framew...

Alan Gregerman is the President and Chief Innovation Officer at VENTURE WORKS Inc, a consulting firm that helps organizations create innovative strategies, products, and services. He is a keynote speaker, award-winning author, and business consultant who helps companies and organizations unlock their teams' genius zones. For over 25 years, Alan has designed and delivered high-impact keynotes for o...

DeDe Halfhill is the Founder and Principal Consultant at TAIOH Partners, a leadership consulting firm. As a retired US Air Force Colonel, keynote speaker, and advisor, she has over 25 years of leadership experience, including advising the Commander General in Iraq and the Chairman of the Joint Chiefs. DeDe has developed the Master the Unseen™ framework — the hidden and emotional dynamics shaping a...

Jon Sneider is the Founder, President, and Executive Producer of Wild Gravity, an award-winning creative production company. With more than 25 years of experience in marketing and advertising on the agency and client sides, he's held senior roles at L.L.Bean, Microsoft, and Redfin. Jon is also the author of Hacking Advertising, which talks about building effective advertising campaigns.  In this e...

Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (formerly Varsity Spirit), where he elevated cheerlead...

Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing.  In this episode… Mid-market e-commerce brands are feeling th...

Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue.  In this episode… Many website visitors leave without purchasing, and abandoned...

Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000 meals through food banks across the US. Before Ret...

Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Founder: A Painfully Honest Field Guide to the Startup...

Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but many brands unknowingly sabotage their success. They...

Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics, and build reputations that convert.  In this epi...

Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major brands, including Nike, Apple, Google, and Sephora....

Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need It For Tonight, a same-day fashion delivery platform. ...

Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previously, he served as the Vice President and General...

Panagiota Hatzis is the VP of Human Resources at HexClad Cookware, a hybrid cookware company. With over 15 years of experience in HR, she has led people and teams through hyper-growth, global expansion, and major cultural transformation. Panagiota is also an Executive Coach at MentorPass and Leaderology. Before HexClad Cookware, she was the Vice President of Human Resources at Common Thread Collec...

Sam Nebel is the Co-founder and Chief Commercial Officer of Goodwipes, an eco-friendly personal care brand known for its flushable and biodegradable wipes. He launched the brand with his college friend to create a stigma-free alternative to traditional bathroom products. Sam is also a board member of the Responsible Flushing Alliance and was a Regional Manager and a founding team member at Party D...

William Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He's also published over 200 articles on the topic of e-commerce in Entrepreneur , Fast Company , Shopify, and...

Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelling.  In this episode… Marketing isn't just transac...

Jesse Allouf is the Chief Marketing Officer at Tire Agent, an online tire and wheel retailer. He previously served as the Senior Vice President of Marketing, leading the brand through a growth curve by focusing on first-click signals and fintech data. With over 15 years of experience in marketing and e-commerce, Jesse has held leadership roles at companies like Knot Standard, YOOX NET-A-PORTER GRO...

Jeff Oxford is the Founder and SEO Director of 180 Marketing, an e-commerce SEO provider. With over seven years of experience in e-commerce SEO, he has led over 200 SEO campaigns for brands like MasterCard and Belkin. Jeff frequently speaks at industry conferences and created LinkHunter, a tool designed to streamline link outreach efforts. In this episode…  As SEO becomes more complex, competitive...

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Ca...

Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advocate for small- and minority-owned businesses, Jen...

Brieane Olson is the CEO of PacSun, where she has worked for 17 years. With over two decades of experience in the retail industry, she spearheaded PacSun's collaborations with cultural figures like Kanye West and Kendall and Kylie Jenner. Brieane is also a board member at Women in Retail Leadership, Shoptalk, and Design Thinking for UC schools. In this episode… Fashion brands face the ongoing chal...

Melanie Marshall is a speaker, coach, and filmmaker who guides individuals through their personal journeys. As an internationally acclaimed journalist, she spent over 20 years with BBC News, reporting from high-risk regions like Ukraine, Afghanistan, and China. Recognized for crafting human-centric narratives, Melanie's work has received various awards and was nominated for multiple Emmys.  In thi...

Britney Muller is an AI consultant and keynote speaker advising tech companies on AI strategies, machine learning, and workflow automation. With over 10 years of experience in generative AI, she has developed over a dozen in-house AI applications. Britney was the former Marketing Manager at Hugging Face, where she launched the largest open-source, multilingual model.  In this episode…  AI is chang...