Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

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One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is  market research . Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your ser...

Walk to dinner with me

I sit down with Audrey Saccone of Audrey Digital to discuss the nuances of building a successful business. An experienced marketer and technologist with over 5 years of experience in the non profit sector, Audrey shares her experiences for the tech industry and how it led to creating her own online marketing space. We cover how to scale a business, how to work with clients, and the unspoken realit...

We are diving into  passive  and  active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust! 1:21 — Passiv...

Who doesn't want to make an extra $10k this year?! This episode gives you my secrets (based on your archetype!) so you can earn some big bucks. This information is typically reserved for my 1:1 calls (priced at $500!) and it's all yours, for free. Make sure you  ⁠take your Archetype quiz to unlock loads of free content tailored to you + your business⁠  plus get all the goodies just for you...

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Everyone's businesses has their own needs, preferences, and skill sets. However, there are some aspects to entrepreneurship that are universal, regardless of whether you're a copywriter, website designer, graphic designer, agency owner, photographer, product-based business, or more. If you want to scale — meaning, expand your team, offer revenue streams, make more money eventually — then t...

One is better or worse. But it’s important to understand the difference.

You've all head it before. "It's not about what you know, it's about who you know." It's a tale as old as time for those in the business space, and the reason being that it absolutely true. The connections you make in your space will lead to opportunities in the future that you don't even know of yet. When you expand your network and are in close proximity to others t...

Words have power. The way we speak and present ourselves to other people can completely shift the way we are perceived. It's a reflection on who we are and our status. So if you are aiming to have your business grow, just like dressing for the job you want rather than the job you have, your vocabulary should reflect where you want to be over where you are. So fake it until you make it and be c...

Listen to the end for my favorite part.

Confidence when selling and trust in your services suite can make all the difference for the customer experience. Sales should not feel awkward or gross or manipulative. Sales is all about giving the clients the services and products they need to improve their lives. Market your business to those who would truly benefit from it, and educate them as to why you are the best person to get the job don...

One of the biggest myths that I love to dismantle is this idea that entrepreneurship is inherently lonely. While it can be challenging to make friends and build a social network, it is not impossible. The more that we build relationships with fellow professionals, the bigger support system we have along the way. I've built up my own community over the years through putting myself out there and...

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The Doers is the online community I wish I had when I was first starting out, and it is filled with people who want to support each other and celebrate one another's wins no matter how big or small. A support system is an essential part of business, regardless of whether you're a Solopreneur or an Agency. The doors to the Doers are closing soon as we reformat to The Library and The Club. Before th...

Rejection is never easy, especially in business. We desperately want to make that sale and get that "yes", but discovery calls are discovery calls after all. Just like dating, clients are going around trying to find the best fit for them, and sometimes it means they have to say no to people along the way. But I get it, getting a no on a sales call can be really difficult. Luckily I've got some tip...

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Look, I get it. Sales gets a really bad rap from some people, and maybe you're one of them. Maybe you feel like you can't push sales for your business because you don't wanna force anything onto people, or bug them, or be too aggressive. Just trust me when I say that not all sales are in-your-face or toxic. In fact, if they are, then that's just bad sales. Good sales practices often have way less...

How to Adult. The Daily Hype. Unfiltered Entrepreneur. Three podcasts I have created from the ground up with dozens of 5-star reviews and tons of engaged listeners. If you couldn't tell, I LOVE podcasting. I think podcasts are a great tool for lead generation because they help you connect with your target audience in an immensely personal way. Your personality shines through, all while creating bi...

Sam Valentine — CEO of Fast Forward Productions and creator of the One Broke Actress platform — comes to the podcast to share her advice on getting started in the podcast world. Ever since our creation of our Hit Record Podcast Course , we both have received tons of questions about what we say to the podcast creators of tomorrow. Should you have a script? Is your setup really that important? What...

Whether you're a one-woman show or a full-on agency, cultivating a company culture that aligns with your morals and values is an essential part of running your business. You need to first find what matters to you and what you want to model for anyone you bring onto your team. What you show to the external world is a great way for people to see how your business is going. But how can you, the perso...

Lately, we've being having very high-level conversations about running your business properly. But while we're talking about hiring your team, raising your revenues, and planning your next launch, I don't want us to lose track of you . In fact, weaving your personality into your brand can be one of the most powerful ways to differentiate your business in the market and truly connect with your audi...