Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

I love a new year and a new fresh outlook. And for those of you who are CEO's and/or want to be one, let's get real about the things you want to spend your precious energy. Oh and let's also talk about what the difference is between a CEO and a freelancer, k?  We're gonna talk about the skills and strategies needed to balance this and all the other responsibilities on your plate...can we simp...

Seriously grow up.

She’s weird today guys, Buckle up.

Team AP offers free Trend Reports on noticeable trends in the business + entrepreneurial space during each quarter of the year. to kick off 2023, I'm sitting down with you to talk through our 2023 Trend Report for Q1. Whether you're a Freelander, Solopreneur, Small and Midsize Business (SMB), an Agency, etc., it is vital to be aware of what is happening in our space so we can best help our busines...

I just got out of a VIP day with a client who was doing everything right — great product suite, great prices, great business plan. Yet they still weren't reaching their sales goals. All I could think was: "Why?" The answer? She was selling ALL of her services. If this is you, buckle up, because selling everything may end up with you selling nothing. 00:47 — Advice for When Sales Aren't There 03:08...

Okay, this episode was a fun one. With my clients and with The Doers , we go through goals and break them down into a goal setting template on Google Sheets. That's just what works for us. What works for you may be completely different. What matters most is that when you go through your 2023 goals, you remember to break them down into specific, measurable steps. For me, I always break down my goal...

Tune in and let me know what you think

Running a business requires a bunch of different programs and strategies to stay organized, plan ahead, and keep deliverables on track. How each business does this changes depending on their own individual needs. For Team AP,  we rely heavily on AirTable, lead trackers, onboarding forms, sales organization, and marketing strategies. In this episode I break down each of these areas in-depth, a...

Creating a business that generates 6 figures in revenue takes a lot of work. To get to that point, you have to build a life that will be sustainable in the long run. It means getting honest about your needs and boundaries, finding a team that actually helps you, building up monthly recurring revenue, finding like-minded spaces, developing a roadmap for your strategy, and more. If getting to that 6...

It’s a good one

Quarterly Audits are my JAM. I love examining this info and breaking it down with my one-on-one clients. Quarterly audits give you priceless information on how your business is doing — from clients, to profits, to your team, projects, systems, and more. This is not a time to shame yourself or put yourself down if your business did not do as well as you would have liked. During audits, you actually...

To the Powerhouse and Achiever archetype , this is the episode for you. (For Go-Getters and Enthusiasts , this will still be helpful but just further down the line) At this point, you know what you and your business are all about. You know what you need to do, you have a team, you have your clients. You've got your pricing down, you've got your systems in place, and yet... you're still feeling bur...

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There's a lot of mixed messaging on discovery calls. Should you have them? Should you be the one to do them? Are they even valuable to your business? To me, the answer is YES . I get content from discovery calls. I put a face to the name by personally interacting with potential clients. I even get feedback on what is or isn't working with my business strategy by seeing how a potentially new client...

Client loyalty is an essential part of having clients that continue to come back for your services. While we always want to expand our client base, the most expensive thing when running a business can actually be acquiring new clients. What we wanna make sure we also do is reach out to clients and customers who have already paid for our services, and make sure they want to come back for more. Rete...

Try it out let me know how you like it.

This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select p...

After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and r...

Listen to the end for a mic drop.

One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research . Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your serv...

If you've been needing a mindset reset, this is the episode for you. Being an entrepreneur isn't just about the logistical aspects of owning a business — it's also about taking care of ourselves as CEOs. At the end of the day, our businesses directly reflect how we feel about ourselves. We need to take care of our mental health and be mindful of how we approach our clients, our team, and ourselves...

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There are SO many projects that my team and I have been creating for you coming soon. From our brand new resource shop to the masterclasses we are hosting, we have so much information ready for you to consume so that you can take your business to the next level. One of the key elements of that can be creating a course that you can easily sell to your customers. But, if you've been questioning the...

Be a human to a human.