Under the Influence with Martin Harvey

Do you find it frustrating that there are people who could clearly benefit from your care who don't come in? Whether it's people who start care and don't continue, people who you meet who have problems you know you could help with who don't come in for care, or people who choose to get care but don't bring their kids in, it can be infuriating! I have been using a simple framework (emotion, logic,...

When you create a practice designed for high retention a bunch of things happen. People stay longer so they get better clinical results. Your practice grows without you being too reliant on new people. It's a more fun and less stressful way to practice. 2023 looks like it could be a turbulent year. The recession, the Ukraine situation, and all the other reasons for uncertainty can have an impact o...

There is a skill that will allow you to enjoy practice more, get better clinical results, AND grow your retention. Want to know what it is? It's empathy. And because it's a skill you can get better at it (which translates into even more enjoyment, results, and retention)! In this episode, I map out easy-to-implement ways you can strengthen your empathy skills. Check out Certainty 2.0 https://insid...

If you're like me you probably have a whole lot of projects that you have started but have stalled. You've spent time and energy on them but nothing has happened. There's no return on the investment you have made. Dr Mike Charlton is a master of implementation. Of getting stuff from idea to 'done".  In this episode, Mike joins me and we talk about how he thinks about implementation and his ch...

The psychology of the 'clean slate' is that there are certain times when you are more likely to be motivated and open to new patterns of behaviour. You can leverage the 'clean slate' perspective that many people have to increase the number of people who you see for preventative and performance care. In today's episode, I break down a powerful communication approach that will help you make the most...

Would you like to be able to communicate the value of chiropractic to medical doctors? Would you like to get more referrals from medical doctors? Today's guest, Dr. Shady Botros has mastered the art of generating medical referrals. He joins me and we talk about why it's such a powerful way to help more people and grow your practice. To learn more about Shady's upcoming Melbourne Seminar https://ww...

When your practice runs smoothly it's good for you (less stress, more enjoyable) and it's good for them (less stress, better results). When people don't 'follow the rules' it's bad for you AND for them. So how can you handle it when people don't follow the rules in a gentle but powerful way? In today's episode Martin maps out a simple framework for handling any shituation where people aren't follo...

I believe that we learn a lot from people who have a big impact. Dr. David Cahill is certainly one of these people. Dave has been a practicing chiropractor for over 30 years. He is the current President of the Australian Chiropractors Association and past President of the ASRF. In this episode, Dave talks about the value of serving the profession and the influences that have impacted him. Check ou...

Have you ever run into a client you haven't seen in a while in the street and they have said "I should come back and see you" and you haven't been sure what to do? Should you call your office right then to book them in or were they just saying it be polite and trying to book them in will come across as pushy and sour the relationship? Have you had someone mention that a friend or family member has...

We learn most from the things we experience. We can also learn by proxy - from the experiences that other people have had. Dr. Keiran Shanahan has been a practicing chiropractor for over 30 years and also has experience as a counselor and a teacher. He joined me and shared what he has learned about being a better chiropractor from these experiences as well as what he learned about practice from al...

In episode 68 Dr. Miles Upfold and I spoke about evidence-based wellness care.  I had a lot of feedback asking for more specific information on HOW to set up your systems to practice performance or wellness care in an evidence-based way. In today's episode, I map out how evidence-based practice principles apply to performance care and how you can measure and track your clients' progress in pe...

You can learn the most from people who have actually done what you want to do. Dr. Brad Glowaki epitomises the idea of '360 degree success' - has a super successful practice, travels the world helping chiropractors grow their practices, and has a minimum of 8 weeks of holiday a year with his family. Brad joins Martin and talks about ways to have more impact AND more fun! To learn more about Brad's...

Yeah, I get it. "The 3 secrets of..." is one of the most overused headlines/ subject lines. We are supposed to be attracted to the mystery of the "secret" and be compelled to investigate further. I didn't want to use it but there are a few mysteries when it comes to chiropractic success. Why are some chiropractors wildly successful and others seem to be always struggling? Why can one chiropractor...

We all know that chiropractic can help people live healthier happier lives. And yet, our practices are not all flooded with people. Brian Weller and Colt Briner of Rad Creative are demand architects - they are normally working with Fortune 500 companies and other large organisations helping them have more impact. Brian and Colt join Martin to talk about how we can communicate the right message to...

Does it frustrate you when people talk about wellness or performance care as not evidence-based? If so, you will love today's episode! Martin sits down with Dr. Miles Upfold and breaks down a framework that he uses with his coaching clients to practice performance care in an evidence-based way. To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-...

A core idea in chiropractic is that how healthy you are is based on how you FUNCTION, not on how you FEEL. Connected to this is the practice of giving people a care plan. The idea is that the best results happen when we base choices of frequency of care on how you have assessed their function. So how should you handle it if someone stops sticking to their care plan? To learn more about the Retenti...

We learn best from experience. The next best thing is to learn from other people's experiences. Dr. Jeff Buller is still as engaged and excited about chiropractic as he was when he graduated 40 years ago! In today's episode, he and Martin talk about how he stays passionate and engaged. Recently Jeff experienced a BIG challenge - he fractured both his wrists! Jeff is certainly not one to piss and m...

If you're wondering whether you should be doing talks to connect with more people, offer them valuable health information, and grow your practice then you will love today's episode. Martin breaks down if they are worth doing (short answer - yes, so long as you do them right), and how to do them so that you don't end up talking to one person! To learn more about the Retention Recipe 2.0 https://ins...

Dr. Phillip Ebrall is one of the most interesting people in chiropractic. He has been the head of multiple chiropractic colleges, is a prolific writer, and has started a great new journal. He is a courageous advocate for chiropractic and a deep thinker about the science, philosophy and philosophy of chiropractic. Asia-Pacific Chiropractic Journal: apcj.net Philosophy of Chiropractic: ebrall.com Vi...

Retention is about 2 things; having a great connection with people, and communicating a high level of perceived value. The first 2 visits can either set things up to make this easy or destroy the chance of doing either. In the last episode, Martin mapped out the 4 essential principles of a great first visit. In this episode, Martin maps out the 4 essential elements of a great second visit. To lear...

You never get a second chance to make a great first impression. Long-term retention is based on great relationships and consistently delivering high levels of value to the people you serve.  Do the first visit wrong and you undermine your chances of establishing a good relationship or creating a high level of perceived value. Do the first visit right and you create a foundation for long-term...

I think you can learn more from people who had to work for their success than from those whose success came easily. They know what it really takes. Dr. Scott Walters is one of these people and he joins Martin to talk about his journey to a successful practice and how he helps others grow theirs. To contact Scott regarding his student Zoom calls https://www.facebook.com/scott.walters.9275 To regist...

Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice. A common shituation is where a client tells you that their medical doctor has told them not to have care with you. In this episode of the podcast I break down exactly how to (and how not to!) handle this shituation! I also give my top 5 influence literature...

People buy you before they buy your message. The people in your practice and your community are wired to feel whether you care. Business retention research tells us that 70% of people leave because of perceived or real indifference! Dr. Stew Bittman joined me to talk all about practicing from the heart. He's a legendary chiropractor who taught alongside Sigafoose and is a favourite at ChiroEurope...

Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice. A common perception that people have is that they don't need chiropractic because they do something else – pilates, yoga, massage, "crack" themselves. In this episode of the podcast I break down exactly how to (and how not to!) handle this shituation! To le...