Under the Influence with Martin Harvey

Retention is based on 2 things: Communicating the unique value your care has for each person. Creating and maintaining connection. Our clients are just like you - sometimes they stop doing things because they just lost momentum rather than choosing that they no longer want to do it. In today's episode, Martin explains why pre-booking is key to maintaining momentum and what to do when people&#3...

Dr. Aaron Morris practices in Barcelona and is one of the people behind Syntropy Chiropractic Training. He has trained thousands of chiropractors to improve their skills and in this episode, he shares his thoughts on what it takes to get better and what you can do to love practice. To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe T...

One of the most common shituations that chiropractors encounter is the one where people don't seem to be improving. On today's episode, Martin answers a listener's question about how to handle this shituation. To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe To learn more about the Retention Recipe 2.0 https://insideout...

Chiropractic philosophy provides the 'why' behind the what and the how of practice. It has the potential to bring greater meaning to your experience of practice as well as being a powerful tool to discern the truth. Dr. Travis Corcoran joins Martin on this episode to explore the value of philosophy and it's potential to improve your practice and your life. To learn more about Travis&#3...

Would you like to make more impact? Do you sometimes feel like you could be helping more people? In this ep, Dr. Jennifer Luu joins Martin and explains how (and why) she is able to make a big impact in her community through her practice, in the profession with the Australian Spinal Research Foundation and running events, and globally through bringing resources and chiropractic care to impoverished...

What does it take to create a thriving practice? What does it take to create a thriving team? How do you scale up from 1 practice to multiple practices? How do you do it if you're new in practice? Dr Christian Caswell has done all of this and he joins Martin in this episode to answer these questions and share the lessons he has learned on his journey! To learn more about Vismai and Martin'...

Going from a good exam to a great exam will make a massive difference to your practice. It will help you know when to change your approach to people's care (and when not to!) and will help communicate the value of your care beyond helping people with their symptoms.  In today's episode, Martin maps out the "4 keys to a great exam" to help you upgrade your examination! To learn mo...

How and when people pay can significantly impact how people perceive you and your care. Pre-payments can be a great way to run an efficient practice but if done wrong they can mean that people will choose not to have care. In today's episode, Martin goes deep into the literature about money to see what will work best for us as chiropractors. To learn more about the Retention Recipe 2.0 https:/...

If you're like me you want to have a practice that is not only successful but fulfilling as well. Today's guest, Dr Bettina Tornatora is a successful and fulfilled chiropractor, coach, and now an educator! In this episode, Bettina shares her take on what the keys to success AND fulfillment are. It's a deep and important discussion that will give you a framework on how to turn personal...

Would you like to be able to do a shorter ROF that is more effective (people understand, say yes, and follow your recommendations)? This episode will show you the key to achieving this. Along the way, you will learn about the importance of the argument dilution effect in making your communication more persuasive and how drug companies use it! The Edinburgh Lectures and the Retention Skills worksho...

When people have long-term problems you need a more advanced skill set to be able to present chiropractic in a way that they are likely to follow through with care. You see when people have long-term problems it has more of an emotional impact that can make it harder for them to see the value of your care. In this episode, Martin explains the psychological impact of chronic problems and how to mod...

The bottom line is that science is THE currency of influence. Anti-chiropractic zealots try to position chiropractic as "unscientific" because they know that it will put people off using chiropractic. Using science in your communication can help give you and your message more credibility and authority and this means more people are likely to start and continue care with you. It's eas...

Communicating chiropractic can be hard. The big idea of chiropractic is simple - that chiropractic can help your body work better so that you can do ALL the things you have to do and love to do. But connecting people with it is more difficult. It's more difficult because this idea is different from the predominant ideas in our culture. And it's difficult because we have the curse of knowle...

If you don't have a great examination it's tough to know if someone who isn't getting symptomatic results just needs more care or they need a different approach. It's tough to know when to change someone's frequency of care. It's tough to really practice in a model that is about function, not pain. When you do the right tests (and do them right!) it helps the client get the...

Questions are a powerful tool in practice. They help you get insight into what really matters to the people you serve. They help your clients see their health and their response to chiropractic care in new ways. They also help create connections with your clients. Today's episode is all about questions - Martin shares WHY questions are so important, WHAT his 6 favourite questions are, and HOW...

The highest level of health understanding is performance - that how your body works impacts everything you do. In this ep Dr Brad Glowaki joins Martin and they talk about how to leverage science, experience and professional athletes to communicate the value of chiropractic. This is the video of Marvin Hall's response to chiropractic care https://www.instagram.com/p/CpfriYcJr0S/?hl=en For more...

While kids make up a small percentage of most chiropractors' practice, Dr. Skip Wyss has built a practice where children account for 70% of his clientele. In fact, they are typically the first client or patient in their family to visit him. To discover how Dr. Skip has established a culture in his community where this is the norm, tune in to today's episode and listen in on the discussion....

Have you ever looked at your schedule and seen that "that" person is coming in? You know the one who is always complaining, doesn't value what you want, and is a pain in the arse to deal with? And conversely, are there people who are a joy to see? They 'get it' and value you and the care you provide. Would you like to have more of the latter and less of the former? Would you...

Would you like to build your reputation through online reviews? Well, according to a recent study, 81% of people look at reviews when choosing a healthcare practitioner, making Google reviews an essential tool for your business. But what happens when you receive a negative review? How should you handle this challenging situation? In this episode of our podcast, Martin delves into the strategies yo...

The tables are turned for this episode – Adelle Semmler from the "Chiropractically Speaking" podcast interviews me! We talk about the role of philosophy in practice, how to increase your certainty, and keys to improving your communication. Check out "Chiropractically Speaking" https://open.spotify.com/show/5Masb9vf7rkD5sPEWDUhrc?si=V7_WaOarRBiX2lOzq7vWzQ&nd=1 The Edinburgh Lectures and the Ret...

Authority is such an important aspect of success that Cialdini included it in his 6 principles of influence. When the people in your community are deciding who to see they are looking for someone that they can trust. When people are deciding whether they should follow your recommendations they are asking themselves if they trust you. When they are deciding whether to refer someone to you, again tr...

It can be tricky when you're trying to explain the value of prevention and performance-based care to people who are pain based in their beliefs. If you make them wrong then they're not likely to want to listen to you, but if you don't explain the value of more proactive options it sucks for them (they get worse results) and it sucks for you (you end up with a practice full of pain based people!) T...

Some chiropractors say that understanding chiropractic philosophy is critical to success and enjoyment in practice. Others say it's an outdated dogma. Today Dr. Brett Hill joins me and we talk through his perspective on the value of chiropractic philosophy and his journey to understand it. Check out Brett's podcast http://thewellnesscouch.com/category/twg For more on Brett https://drbretthill.com/...

Have you ever been explaining chiropractic to someone and it just clicks with them? And then used the same words and approach to someone else and it falls flat? Effective communication is all about the message that THEY receive. If you want chiropractic to matter to more people, you need to adapt your communication to them. In this episode, I show you how to use Daniel Kahnemman's idea of 2 system...

Dr Damian Kristof has created success in a number of different areas - chiropractic practice, he is a regular guest on radio, has had a number of highly successful podcasts, and was the health expert on a TV show. So what's the key to his success? He just says 'yes' to opportunities and then works out how to make it work. Listen in to Damo's chat with Martin to learn more. Check out the details of...