Uncomplicated Marketing

From Excuses to Enterprises: RJon Robins on Building Real Businesses That Last In this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw truth about entrepreneurship, mindset, and what it really takes to build a business that works without you. RJon shares his journey from foreclosure and financial rock bot...

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer Truth In this episode of Uncomplicate It , I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger,...

From Engineering to Empathy: Chris Silvestri on Conversion Copy That Connects In this episode, I sit down with Chris Silvestri — founder of Conversion Alchemy, conversion copywriter, and message–market fit specialist — to explore the psychology behind conversion and how B2B SaaS companies can craft customer journeys that actually drive decisions. With a background in industrial automation engineer...

From Big Ideas to Meaningful Experiences — Hallie Seltzer on Events That Truly Connect In this episode, I sit down with Hallie Seltzer — founder of Pinpoint Productions, campaign strategist, and creative director — to explore how events can move beyond “pretty productions” and become authentic, community-driven experiences. With nearly 20 years of experience and a client list that includes Google,...

From Strategy to Execution — Rob Smith on Unlocking Digital Transformation In this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand ho...

From AI Flood to Originality — Jonathan Gillham on Protecting Authentic Content in 2025 In this episode, I sit down with Jonathan — founder and CEO of Originality.ai, co-founder of Motion Invest, and one of the earliest voices warning about generative AI’s impact on publishing — to dig into the evolving battle between authenticity and automation. From building the first-ever paid AI detection tool...

🎙 From Google to Growth Engine — Cody Jensen on Building Ethical SEO That Actually Works What do Groupon knockoffs, offshore shortcuts, and a Lil Wayne lyric have in common? For Cody Jensen, they were all lessons on his path to building Search Bloom — a multimillion-dollar SEO and digital marketing agency built on transparency, strategy, and results. In this episode, I sit down with Cody — former...

From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-Call What do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey to building Skylab Digital , a powerhouse in pay-per-call lead generation for the Medicare and insurance space. In this episode, I sit down with Chris — a scrappy entrep...

From Madison Avenue to Main Street — Benjamin Hawk on Brand Strategy That Actually Works What do BMW, American Express, and small-town coffee shops have in common? They’ve all benefited from Benjamin Hawk’s sharp creative mind and brand-building expertise. In this episode, I sit down with Benjamin Hawk — a seasoned creative strategist, brand whisperer, and self-proclaimed “couples therapist for br...

The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About Success What happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I sit down with Dr. Adam Formal, a clinical psychologist who works with Team USA athletes, C-suite executives, and elite performers who look superhuman from the outside but are very...

Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About Tech What does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this episode, I sit down with Chris Davis, a seasoned startup operator, strategist, and former CEO of multiple venture-backed companies, to talk through the gritty, unglamorous parts of...

🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener , Chief Marketing Officer at TrustRadius , to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust. With a background that spans SaaS, brand bui...

🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving conversions? In this episode, I sit down with Jeff Greenfield—entrepreneur, magician, and co-founder of Provalytics —who’s building the next generation of privacy-compliant, AI-d...

🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching Airbnb Tired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of Direct BookMe , a community-first platform helping short-term rental hosts take back control of their business—and their profits. Born from their own frustration as frequent travel...

🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix It B2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba , founder of Spark Portal , to talk about how companies are burning budget on flashy videos that don’t perform—and what to do instead. Daniel breaks down: The Video-as-a-Service (VaaS) model that’s disrupting B2B marketing Why producti...

Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics) In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers , to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingra...

Podcast Summary: The Community Code — Building Brand Loyalty Beyond the Transaction In this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. With over a decade at the forefront of online community innovation, Michael has helped some of the world’s top brands—like Microsoft, Spotify, and Sephora—build thriving ec...

Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks down the technical evolution of Facebook Ads and ho...

Podcast Summary: Building Culture, Systems & Legacy with Justin Gold In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from breakdancing and corporate finance to becoming a...

Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre Fernandez In this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, Bre unpacks her unconventional journey from law sc...

Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature You In this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You , a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clie...

Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media Group In this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—helping shape influencer compensation models, brand...

Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking In this episode, Ragnhild G. Isdahl, founder of The New Viking , joins the show to share her journey of transformation—from a corporate marketing career to a path of holistic healing, retreats, and online courses. Born in Norway and raised across multiple countries due to her father's work in the crui...

In this episode, Omar Alvarez , founder of Kinnect , joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur , Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi’s, and Hims & Hers to the startup world. His journey into r...

Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editing accessible and affordable while addressing common pain points in the industry. Key Topics Discussed: 1. The Origin Story of VideoScale How Jake's exp...