Sacha
Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box...
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Episodes
Change: It Starts with You 24.02.2026 54:16
Mindset is the real growth strategy. In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a business scales: the founder’s headspace. Andy shares how his agency evolved from “run the ads, track the data” to a hands-on consulting model rooted in one truth they...
#93 Engaged Loyalty: How Small Businesses Can Win Hearts Without Breaking the Bank 19.02.2026 48:03
Brand transformation, loyalty, and partnerships sound “big brand”… until you realize the fundamentals are very human: be clear on strategy, make people feel seen, and test/learn/optimize with data. In this week’s episode, I sit down with Sheila Butler, CMO and founder of Butler Marketing Group (and host of Marketing Over Bourbon) to unpack what she’s learned shaping brands and loyalty programs acr...
#92 Author as Authority 17.02.2026 53:42
Self-doubt, imposter syndrome, fear of visibility, for many women, these aren’t small mindset hurdles. They’re the invisible blocks that keep powerful stories unwritten and important voices unheard. In this week’s episode of Uncomplicate It, I sit down with Nancy Marriott, writing coach, developmental editor, and co-author of the bestselling Molecules of Emotion. For nearly three decades, Nancy h...
#91 Consistency: The Key to Success 12.02.2026 1:10:51
From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook. In this week’s episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consistent $15K–$50K months without burnout, chaos, or living inside their inbox. Moe’s story is raw and rare: 12 businesses across four continents, multiple rebuilds after major setbacks...
#90 The Art of Communication 10.02.2026 57:24
From battlefield radios to boardroom pitches: the calm that changes everything. In this week’s episode of Uncomplicate It, I sit down with Sam Millunchick, a former combat medic and rabbi turned high-stakes communication coach for founders and executives who need to land mission-critical messages when pressure is high and the outcome matters. Sam’s journey is anything but linear but the through l...
#89 Empowering Early Stage Tech Founders 05.02.2026 47:25
The Software Startup Specialist Blueprint Helping Founders Go From Idea to Investment In this week’s episode, Sacha sits down with Stuart Prestedge, entrepreneur and tech startup founder with nearly 40 years in the game, to unpack what it really takes to build a startup that survives, gets funded, and scales with confidence. Stuart has lived both sides of the founder journey. He has experienced th...
#88 Nurturing Relationships Leads to Big Business Opportunities 03.02.2026 47:28
The GTM Poker Table Turning Word of Mouth and ABM Into Predictable Growth In this week’s episode, Sacha sits down with Andrew Seidman, Co Founder and COO of Digital Reach, to unpack why the best go to market leaders think less like campaign managers and more like high stakes poker players. With over a decade designing full funnel GTM strategies for enterprises and funded startups, Andrew brings de...
#87 Flipping Products for Profit: How It All Began 29.01.2026 56:04
From Consulting to Commerce Engines: Neil Twa on Amazon FBA, Algorithms, and Scaling With Intention In this episode of Uncomplicate It!, I sit down with Neil Twa, CEO and Co Founder of Voltage Holdings and co author of Almost Automated Income with FBA, for a real conversation about walking away from corporate security, embracing risk with intention, and building businesses designed to support lif...
#86 Rick Harris Reveals the Hidden Power of Proposals 27.01.2026 1:01:13
From Radio DJ to Nonprofit “Whisperer”: Rick Harris on Building Loyalty, Scaling Membership, and Driving Revenue With Intention In this episode of Uncomplicate It!, I sit down with Rick Harris, CEO of the Association of Proposal Management Professionals (APMP) and a 30+ year nonprofit veteran known for transforming organizations from struggling to thriving. Rick’s career started behind the mic as...
#85 Affordable Marketing for Small Businesses 22.01.2026 39:56
From Corporate to Founder: Aya Kikimova on Fortune 500 Marketing, Small Business ROI, and Building Leap Engine Without Funding In this episode of Uncomplicated, I sit down with Aya Kikimova, Founder of Leap Engine and former Microsoft marketing leader, to unpack what it really takes to leave “golden shackles,” build a business from referrals, and deliver growth that’s rooted in data, margins, and...
#84 Sales: The Overlooked Linchpin 20.01.2026 50:36
Fix the Foundation Before You Scale: Ryan Caracciolo on the Business Growth Flywheel, Marketing Systems, and Sustainable Revenue In this episode of Uncomplicated, I sit down with Ryan Caracciolo, Founder & CEO of StriVenta and creator of the Business Growth Flywheel, to unpack why so many businesses stall not because they lack marketing tactics, but because their foundation can’t support growt...
#83 Fundraising Isn't Just About Connections 15.01.2026 43:16
From Founder to CEO: Vijay Rajendran on The Founding Framework, Fundraising Psychology, and Building a High-Trust Team In this episode of Uncomplicated, I sit down with Vijay Rajendran Berkeley, trained executive coach, startup advisor, and former investor to break down what it really takes to evolve from “chief everything officer” into a true CEO. With two decades supporting founders worldwide (i...
#82 Solving the Global Plastic Crisis 13.01.2026 48:59
From Taboo to Transformation: Miki Agrawal on Regenerative Innovation, Fungi, and Building Businesses That Shift Culture In this episode of Uncomplicated, I sit down with Miki Agrawal, serial entrepreneur, cultural disruptor, and the force behind THINX, TUSHY, and now HERO to unpack what it really takes to challenge normalized problems and build companies that don’t just sell products, but change...
#81 From $140K to $2.1M: The Power of Honesty - Sales Simplified 08.01.2026 1:02:26
From Complexity to Consistency: Doug C. Brown on Predictable Revenue, Follow-Up & Sales Systems In this episode of SAaes Simplified, I sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned sales revenue and profit growth expert, for a deeply honest conversation about what really drives sales performance and what silently holds it back. Doug has built 35+ businesses and helpe...
#80 The New Rules of Growth 06.01.2026 49:09
From Hustle to Clarity: Andy Seeley on Simplifying Growth, Marketing & Building Businesses That Last In this episode, I sit down with Andy Seeley, CEO of Creatively Disruptive, co-owner of Ashworth Strategy, speaker, and creator of CAI (Customer AI), for an honest, grounded conversation about business growth, marketing clarity, and what actually supports long-term success for founders. Andy’s...
#79 Unlearning: Be All You Can Be 17.12.2025 47:45
From Fear to Freedom: Joe Mittiga on Inner Mastery, Leadership & Living for Legacy In this episode, I sit down with Joe Mittiga — founder of Project Smile , founder of Avion Energy , author, and speaker — for a powerful conversation on inner mastery, conscious leadership, and what truly holds high performers back from their next level. Joe’s journey spans addiction recovery, authorship, global...
#78 SEO That Actually Works for Clinics 10.12.2025 50:30
From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine Marketing In this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable...
#77 Marketing: An Investment, Not an Expense 03.12.2025 46:35
The Digital Marketing Success Plan — Building Predictable, AI-Ready Growth in 2025 In this week’s episode, Sacha sits down with Corey Morris —award-winning marketer, best-selling author, agency CEO, and creator of the Digital Marketing Success Plan® —to break down what most companies get wrong about digital marketing (hint: it’s not the tactics… it’s the lack of a real plan ). From early SEO days...
#76 Marketing in Motion: Why Location Beats Algorithms Every Time 19.11.2025 54:02
From Location to Loyalty — Unlocking Geofencing for Real-World Results In this week’s episode, Sacha sits down with Chris Seminatore —founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment. From Navy intelligence and TV production to building a seven-figure agency serving...
#75 The Human Upgrade: Why Positivity, Not Pressure, Drives Peak Performance 12.11.2025 57:58
From Setbacks to Strengths — Building Human-Centered Performance in the Age of AI In this week’s episode, Sacha sits down with Alfredo Borodowski —consultant, keynote speaker, and leading voice in positive psychology—to explore how purpose + strengths can transform leadership, culture, and performance (without the burnout theater). From a storied journey across law, theology, and clinical therapy...
#74 The Truth About Wasted Ad Spend 05.11.2025 42:00
From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi , Co-Founder and Chief Strategy Officer at SeedX , to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client reve...
#73 What Family Businesses Teach Us About True Leadership 21.10.2025 44:08
From Family Ties to Thriving Teams — Building Healthy, High-Performing Family Businesses In this week’s episode, Sacha sits down with Brandi Marek—former Magnolia Gardens Nursery leader and now Business Advisor at Ferguson Alliance—to unpack how aligned strategy, clear roles, and people-first leadership turn family dynamics into a competitive advantage. We explore how honest assessments, transpare...
#72 - From Air Force Ops to AI Marketing: The Future of Lead Generation 07.10.2025 52:32
From Counterintelligence to Clicks — The Art of Pattern Recognition in Marketing In this week’s episode, I sit down with a guest whose career journey is anything but ordinary — from counterespionage in the U.S. Air Force to building high-performing marketing engines for fintech brands. We explore how lessons from intelligence work — like pattern recognition, behavioral analysis, and curiosity — la...
#71 - From Crisis Negotiator to Culture Builder: Redefining Leadership 01.10.2025 55:18
From Crisis Calls to Culture: Pete Duche on Leadership, Psychology & Building Trust In this episode, I sit down with Pete Duche — founder and principal consultant of Houston Leadership Consulting . Pete brings over 25 years of leadership experience, starting in law enforcement where he commanded a major city’s crisis negotiator team. Those high-stakes moments — requiring calm under pressure, r...
#70 - From Fine Dining to Tech: A Chef's Journey 24.09.2025 45:13
From Kitchens to Code: Gregory Willis on Flavor, Innovation & Food Tech In this episode, I sit down with Gregory Willis — founder and president of SenSpire , the company behind Flavor Studio , an operating system powering innovation in the food and ingredient industry. Gregory’s journey is anything but linear: from earning four-star reviews as a chef in the competitive San Francisco dining sce...
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