Sacha
Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box...
Where to listen?
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Episodes
#44- The Science & Strategy Behind Smart Marketing 26.02.2025 57:19
Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape. Key Topics Discussed: 1. The...
#43- Beyond the Logo: Brand Alignment Uncovered 20.02.2025 1:13:27
Unlocking Brand Alignment with Brandon Coleman Jr. Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches reality. Through his Brand On movement, he empower...
#42- Deaf, Not Silent: A Vision for Deaf Accessibility 12.02.2025 58:06
Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility , Firas has dedicated his life to bridging the gap between the hearing and deaf communities . His work empowers individuals and organizations through bespoke BSL training, consultancy...
#41- Unmasking Ad Fraud: How to Stop Wasting Your Marketing Budget 05.02.2025 56:09
Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the Year Award for Technology. Now, with Anura, he...
#40- Thrive Sync: Women, Wellness, and AI 29.01.2025 46:01
Zara Hajihashemi , AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights. With a PhD in machine learning, Zara spent six years at Apple leading cross-functional AI projects before founding Cybele Health to address the inefficiencies in healthcare...
#39- The Secrets to Marketing Agility and Business Growth 22.01.2025 48:11
Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a beacon for both marketing talent and growth-focused...
#38- Executive Edge: Redefining Leadership Support 16.01.2025 32:06
I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistants, transforming them into integral strategic partn...
#37- From Aerospace to Everyday Healing: Discover the Vibe 08.01.2025 53:13
I sit down with Mark Fox, a true Renaissance man—entrepreneur, scientist, and former Space Shuttle Chief Engineer—to explore his journey from aerospace engineering to wellness innovation. Mark’s latest creation, Vibe , is a revolutionary pulse electromagnetic field (PEMF) device designed to provide natural relief for over 100 ailments in both humans and pets. With a passion for combining technolog...
#36- Game Changers: Building Communities Through Passion and Purpose 18.12.2024 41:08
I sit down with Scott London, a seasoned entrepreneur, angel investor, and founder of iconic ventures like Aspen Apparel, Zoo York, BP Clothing (Baby Phat), and president of Wu-Wear, to explore his journey and insights into brand building, community development, and the rise of paddle as a sport and lifestyle. With over three decades of experience shaping cultural movements and fostering communit...
#35- Heels to Deals: Building a Standout Real Estate Brand and Thriving Community 10.12.2024 40:37
In this episode, I sit down with Ellen Mitchell , a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market. In this episode, you’ll discover: Creating a Niche for Success Ellen discusses the importance of spec...
#34- Enterprise Sales Secrets for Building Your Small Business Pipeline 20.11.2024 40:24
I sit down with Dan Lubic, President of DTL Consultants and a member of the Sales Acceleration Advisor Network. Dan brings a wealth of knowledge from his distinguished career at FedEx, where he mastered world-class sales and operational strategies. Together, we discuss how Dan helps small and medium-sized businesses (SMBs) implement sales systems once exclusive to the largest corporations. In this...
#33- Think Different: Philosophy’s Hidden Power in Business 13.11.2024 37:18
In this episode, I sit down with Christina DiGiacomo , founder of Everyday Philosophy , a company that brings philosophical insights to business leaders. Christina shares her journey from a high-stakes career in marketing and advertising to building a purpose-driven business, offering valuable lessons on growth, authenticity, and embracing your unique “magic wand.” In this episode, you’ll discover...
#32- The Email Game-Changer: Boost Your Revenue with These Insider Tactics 30.10.2024 37:36
Nikita Vakhrushev , CEO and founder of ASPEKT , an e-commerce retention agency specializing in email and SMS marketing, shares his journey from print-on-demand drop shipping to building a successful niche agency. With a strong focus on client retention and targeted marketing, Nikita’s insights offer valuable lessons for business owners on optimizing email and SMS strategies to drive revenue. In th...
#31- Smart Money Strategies: Building Wealth for Your Small Business 24.10.2024 40:17
Jasmine Glover , a dynamic force in the financial services industry who refers to herself as "the Beyoncé of the financial world." With over a decade of experience, Jasmine has empowered both high-net-worth individuals and everyday families through financial literacy, financial planning, and wealth management. Having worked at notable firms like Prudential and Alliance Global Partners, J...
#30- The Shift from Tech Success to Heart-Centered Leadership 16.10.2024 46:52
In this episode, we’re joined by Brandon Evans , Founder and Chief Elevation Officer of 1heart , a transformative program designed to guide heart-centered leaders through life-changing journeys. Brandon, a former tech entrepreneur, transitioned from building successful companies in New York to discovering a deeper sense of meaning and purpose. His viral article, Lost on Purpose , has inspired coun...
#29- Matriarchal Finance Decoded: Building Wealth for a Thriving Future 09.10.2024 1:01:42
In this episode, we’re joined by Mona Green , founder of Maua , a transformative program designed to help women reshape their relationship with money through “matriarchal resource management.” Mona is a speaker, coach, and former finance professional whose impactful work has brought her to stages like the US House of Representatives and Harvard University. Recognized by the Obama administration as...
#28- Mastering Growth: Hiring Right, Scaling Smart, and Overcoming Roadblocks 01.10.2024 34:36
In this episode, we're joined by Jeff Umbro , founder and CEO of Podglomerate , a company that has been pivotal in redefining podcast production, monetization, and marketing. Jeff oversees all of Podglomerate's service departments, driving both strategy and innovation as the company expands its IP slate and revenue initiatives. Before launching Podglomerate, Jeff worked at Goldberg McDuf...
#27- Customers First: How One Wellness Company Is Pivoting to Meet Their Needs 24.09.2024 35:58
Valerie Khayutin , the CEO of North America for BADESOFA , a company revolutionizing the bath and wellness experience. Originating in Germany, BADESOFA is known for its innovative and comfortable bathtub cushion that transforms an ordinary bath into a spa-like retreat. Valerie shares the journey of bringing this European wellness brand to the U.S. market, discussing the challenges and triumphs alo...
#26- Expert Secrets to Choosing the Right Marketing Agency for Your Business 17.09.2024 36:51
Nathan Yeung , founder of Find Your Audience , a dynamic marketing agency with a deep focus on B2B SaaS. With over 18 years of experience in SEO and more than nine years as a performance digital media buyer, Nathan has driven growth for over 50 clients, including high-profile organizations like Constellation Software and Popcom. His experience ranges from working with top Canadian companies to bei...
#25- Startup Hacks: Insider Secrets to Explosive Growth 11.09.2024 39:21
In this episode, we feature Hamlet Azarian , founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, particularly in venture-backed startups from pre-seed to Series A and B stages. The agency has helped raise over $250 million for innovative tech SaaS companies through creative and ana...
#24- Muckrack: Flipping the PR Script for Small Businesses 03.09.2024 33:13
PR takes the spotlight in this episode featuring Linda Zebian , Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she’s here to share her journey and insights on how PR ca...
#23- The Social Payoff: Smart Strategies for Paid Media 28.08.2024 35:45
Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality, retail, fintech, and nonprofits. As the founder of Social Blessings LLC , Karleen is all about empowering small business owners to take control of their social media game with one...
#22- Proactive Steps for Making Websites Accessible 20.08.2024 43:29
Accessibility, inclusion, and responsibility take center stage in today’s conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end development. Claudio's journey, from working in interactive design to becoming an advocate for accessibility, demonstrates his deep commitment to creating digital spaces that work fo...
#21- The One Tool That Is Changing the Game for Explosive Organic Sales Growth 13.08.2024 36:35
Tenacity, creativity, and determination are at the heart of today’s chat with Chris Baden, CEO of FlowChat.com. Chris’s journey, from his early days in commission-only sales to building multiple successful companies, including FlowChat, highlights his unwavering commitment to finding solutions and pushing through obstacles. Chris shares candid stories from his early struggles, like making just $80...
#20- Embracing Curiosity, Failure, and Intentionality in Personal and Professional Growth 06.08.2024 44:51
In this episode, Rob Napoli , the Chief Commercial Officer at Omniboost , explores his dynamic career journey and insights into marketing, sales, and entrepreneurship. Rob shares his experiences of moving from coaching American football in Italy to founding successful agencies and eventually leading Omniboost's global strategic growth. He discusses the importance of curiosity, embracing failu...
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