Two Guys and A Question

The funeral profession is experiencing unprecedented shifts in acquisition and succession planning. The landscape is being reshaped by powerful external forces, including: Evolving economics , such as fluctuating interest rates and increasing private equity involvement . The development of new ownership and transition models . But beyond economics, the profession is also undergoing a crucial trans...

In an industry steeped in tradition, innovation has always been a quiet but powerful force—from the introduction of ready-made caskets and embalming fluid in the 1800s to the rise of cremation, live-streaming, and now artificial intelligence (AI) . In this insightful episode of Two Guys and a Question , we explore how these profound changes shape the way funeral professionals: Serve families with...

"You don’t find good people until you define what ‘good’ means—for you." — Alan Creedy, Two Guys and a Question In this crucial episode of Two Guys and a Question , Danny Jefferson and Alan Creedy dive deep into one of the most frustrating and frequently asked questions in funeral service today: “Why is it so hard to find good people?” Drawing from over a century of combined experience,...

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes fundamentally rewrite the rules of marketing. Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson , the duo shared their vision for replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approa...

Websites, social media, and blogs are powerful innovations that have reshaped the past decade of funeral service. We know that we must do more than simply participate; we must strive to dominate these various forms of community interaction . But does this digital push mean we should ignore more conventional forms of media ? Should we somehow meld conventional methods with these newer, digital form...

No one argues anymore that the funeral service profession is changing rapidly. We all recognize that our customer has changed , our vendors are changing , and our staff is no longer willing to work the long hours that were once standard. This rapid evolution prompts critical questions: Is there still such a thing as "a funeral" anymore? If so, what is its definition in the modern context...