Twinning Strategy: Leadership and Scaling for Small Businesses

Join Eric Siegel, the man behind *The AI Playbook*, on a journey into the complexities of artificial intelligence and its tangible impact on modern business. Hosted by Eric, Jeffand Elena, this episode tackles the elusive quest for metrics that truly matter in AI projects. Discover how often data scientists drown in technical jargon while stakeholders struggle to make sound investment decisions. G...

Join us in this enlightening episode as we chat with Ben Savage, CEO of Veritas Automata, about the thrilling intersection of AI, automation, and creativity! Explore how innovative tools can change the game for diverse industries, while pondering the delicate balance between technology and human ingenuity. Whether you're curious about prompt engineering or the future of corporate automation, this...

Join hosts Jeff and Elena as they sit down with Michelle Conway to unravel the complexities of entrepreneurship! From the unique traits that define successful entrepreneurs to the significance of cultivating an entrepreneurial mindset, this episode is packed with insights that could reshape your professional journey. Dive deep into the evolving spirit of Gen Z entrepreneurship and discover how sel...

In a recent enlightening conversation with Christine Kern, a seasoned executive coach and co-founder of Realize, team dynamics took center stage. The dialogue emphasized the necessity for intentional team building and the shared responsibility all members have in fostering a productive environment. Christine’s insights illuminated numerous facets of teamwork, from the fundamental criteria that def...

In this episode of  Twinning Strategy , we catch up with Tony Scopellito - a marketer, advertising executive and a fiction writer. Tony shares stories from his times at GSK, Terri and Sandy adveritising agency, and now, his leap into the world of fiction with his book  Chasing Arrows . Tone talked about brand management and advertising experiences shaping his approach to storytelling and what it’s...

In this episode, the interviewers welcomed Tyler Muse, a seasoned entrepreneur and founder of Lingo Live. Tyler's journey in the startup world is nothing short of remarkable. Having navigated through phases of hardship, scaling, and ultimately an exit from his previous venture, Tyler is now channeling his energy into a new venture, "Locus." Locutive aims to enhance customer experience by streamlin...

In a recent episode of a podcast, the hosts engaged in a rich discussion with Anna Lukasiak, a project management expert with a diverse background in finance, tech, and nonprofit sectors. The conversation illuminated various facets of project management, especially in tech-driven environments, and underscored the significance of communication, team structure, and adaptability in achieving project...

Ahmed El Adl joins Elena, Eric and Jeff to talk about digital twins and where they can be used to enhance human analysis. #DigitalTwins #BusinessInnovation #TechTransformation #DigitalTwinExpert #SmartBusiness #FutureOfBusiness #DigitalTransformation #DataDrivenBusiness #AIandDigitalTwins #ScalableTech #BusinessGrowth #DigitalTwinTechnology #TechTrends#BusinessTech #FutureTech#DigitalInnovation #T...

Mark Izatt Global Brand Strategist and Founder Mission Critical & Communicating Luxury joined us this week to talk about keeping the luxury feel of your brand while you scale your company. #LuxuryBrands #MarketingStrategy #BrandExclusivity #Growth #DigitalTransformation #3DPrinting #ProductValue #CustomerExperience #LuxuryConsulting #MarketTrends #BrandManagement #InnovateForSuccess #Technolog...

#TalentAcquisition #StartupHiring #GlobalTalent #HiringTips #StartupSuccess #RecruitingExcellence #HiringStrategy #BuildGreatTeams #ExpertHiringAdvice #TalentStrategy #HireTheBest #TalentSearch #ScaleYourStartup #FindTopTalent #GreatTeamsGreatStartups #HiringSecrets #RecruitingTopTalent #GrowYourStartup #StartupRecruitment #FounderHiringTips #StartupLeadership #HiringForSuccess #RecruitmentTrends...

Join us this week as we dive deep into the transformative world of personal branding with Rich Keller, a seasoned personal branding strategist known as "The Catalyst." In this thought-provoking episode, Rich shares his profound philosophy on identity beyond job titles #PersonalBranding #SelfDiscovery #CoreValues #Identity #CareerAdvice #MindsetShift #ProfessionalGrowth #RichKeller #Value...

Inga Wiele Author ad Founder of gezeitenraum GbR brings her deep knowledge of Design Thinking to discuss this disruptive approach to solve problems and building businesses. #DesignThinking #BusinessScaling #Innovation #Entrepreneurship #Startups #ScaleUp #CreativeProcess #UserExperience #GrowthMindset #BusinessStrategy #CustomerCentric #ProductDesign #LeanStartup #BusinessInnovation #DesignSprint...

Jennifer Côté of Opalia foods had a vision with her co-founder, a vegan world that still had real dairy. Lab-grown meat is all the rage these days, but lab-grown milk is a less well explored, but just as pertinent area. Milk with less footprint, more humane conditions, etc. Jennifer discusses her journey to starting up a scientific business coming from a non-lab background.

Cam Owen of rBio brings a fascinating perspective on growing business in the 'scifi' reality of synthetic biology. How do you scale? market? educate? in a cutting edge technology space

Magdy Abdel-Malik taps into his deep experience building open innovation teams and working with startups and innovators to help them through the process.

Join us as we discuss omnichannel marketing and customer experience in the age of AI and social media with Katie Manty SVP of Omnichannel Marketing at Omnicom HEalth Group

Twinning Strategy meets with Nahel Gandhi, CEO and founder of Parinamas to discuss how AI is building new opportunities

Twinning Strategy welcomes our very own Jeff Sigel to talk about his new book, The Middle Matters: A Toolkit for Middle Managers and learn more about the Doer, Leader, Influencer framework, Jeff's writing process with a bit of added humor

Twinning Strategy welcomes Lydia Lysenkova to dive into how social media (from TikTok to LinkedIn to Facebook) drives marketing and business scaling

Twinning Strategy is join by Doris Shazier-Jackson, Author Coach, Consultant to talk about her book, 'Raising Justice: Lessons Learned through Motherhood' and about the interchange of ideas between parenting and leadership and how each role can help develop your skills in the other

Elena, Jeff and Eric interview Collette Rever of Open360.com to talk about giving feedback and how to build it into your company the right way from the start

Elena, Jeff and Eric discuss channel marketing with Heather K. Margolis of Channel Maven. How do you enable your downstream partners (resellers, service providers) to sell your products?

Elena, Jeff and Eric Interview Steve Swann, CSO/CBO of TandemAI to discuss the challenges in marketing/sales and BD for high tech, scientific products

Becky Robinson,author of Reach and CEO of Weaving Influence joins the Twinning Strategy team to talk about the power of generosity in marketing--give your content to build the relationship!

Scott Alexander joins the Twinning Strategy team to discuss marketing to healthcare providers and practitioners