Twinning Strategy: Leadership and Scaling for Small Businesses

Anthony Trani, CEO of Elenco, joins the Twinning Strategy crew to talk about transforming and revitalizing a family toy company. Anthony's Message: "Transforming and professionalizing a small-family company to set the stage for something more has been both incredibly challenging and rewarding."Anthony's Bio: Anthony Trani is the CEO of Elenco Electronics, a leading maker of educa...

Join us on this week's episode as we chat with Nathan Atkinson, co-founder of Rethink Food, about the power of community in combating food insecurity. Hear how Nathan transitioned from a principal in a deprived school to leading a charity that prioritizes feeding children and families in need. Dive into the challenges of hunger, the stigma surrounding food aid, and discover innovative solution...

Join us for episode 68, "Is your work Worth It? Rethinking What Makes the Job Meaningful." Featuring management professor Jen Tosti-Kharas, we tackle the questions that matter most for soon-to-be graduates stepping into the professional world. From navigating prestige versus purpose to understanding workplace culture, this episode explores how to cultivate meaningful work in today's dynamic enviro...

Join us in this vibrant episode as we sit down with Eddie Duyos, a beauty industry veteran, as he unpacks the evolution of beauty standards and the importance of inclusivity. Discover the role of social media in shaping trends and how AI is influencing artistry. Let's break barriers and redefine beauty together! 🎨💄✨ #BeautyInnovation #Inclusivity #MakeupArtist #MetGala #SocialMediaTrends #D...

Join us as we explore the world of advertising and entrepreneurship with Sandy Greenberg, an industry trailblazer and co-founder of an award-winning agency. From navigating the complexities of client relationships to the challenges of current market uncertainties, Sandy shares her invaluable insights and experiences that shaped her career. We'll explore the importance of creativity, trust, and...

Join us as we dive into the transformative world of AI search with Ryan Castillo, co-founder of Knowoatoa! Discover how companies can adapt to the rapid evolution of digital marketing and optimize their strategies in this dynamic landscape. From redefining SEO to prioritizing genuine customer connections, we explore actionable insights and real-world experiences that will help businesses stay ahea...

Join Twinning Strategy and author Elizabeth Lotardo in a captivating exploration of self-leadership in the workplace. Discover why two out of three employees feel stuck and learn how your mindset can empower profound change in your career. Drawing from Elizabeth's journey and insights on emotional engagement, this podcast is a must-listen for anyone wanting to take charge of their work experie...

Join us for an engaging conversation on “Science Meets Society,” where science meets real-world impact! In this episode, we’re excited to feature Marnie Gelbart, a Harvard geneticist dedicated to closing the genetics knowledge gap. With insightful discussions on your genome, CRISPR, the need for public education, and the ethical quandaries surrounding genetic testing, you’ll gain a clearer underst...

Join us in Episode 62 of "Cut the Clutter" as we chat with Garrett Delph, a serial entrepreneur and operational expert on transforming your business for success. Jump into the importance of operational health, the rapidly evolving world of AI, and how to create a clutter-free organizational culture that empowers your people. Embrace the chaos and discover how to turn challenges into powe...

In this lively episode, we dive into the world of entrepreneurship with Joseph Anderson, the co-founder and CEO of Connects e-commerce. Joseph shares his inspiring journey from recognizing the pains of manual data entry—shaped by his mother’s experiences—to creating a thriving business that enhances e-commerce operations by seamlessly syncing accounting and sales channels. What makes this chat par...

In this podcast, we celebrate Pi Day with Andrew Apicello, the Chief Business Officer at Sentauri, and dive deep into the intersection of science and marketing. Andrew sheds light on the unique challenges of marketing in the STEM space, especially when dealing with scientists who are, let's face it, notoriously skeptical! He shares how narratives and trust play crucial roles in making a sale,...

Join us for an inspiring episode as we chat with Cullie Poseria, founder of the upcoming **The Bar Nun Life**—a game-changing venue in NYC’s non-alcoholic scene! Dive into her entrepreneurial journey, uncovering the hurdles and triumphs faced along the way. This enlightening conversation explores how Cullie plans to build a vibrant community around sober socializing, offering a fresh perspective o...

In this lively episode, host welcomes Heidi Hackamer, a dynamic strategy consultant, to delve deep into the essence of connection and storytelling in today's rapidly changing world. Heidi shares insights from her journey of moving from bustling New York City to the tranquility of rural Pennsylvania, leading her to a newfound appreciation for tangible experiences and community. The conversation...

In this lively discussion, Lori Bower, the president of Bowercom, reflects on the challenges of sticking to marketing advice when running a small business. She shares insights about the importance of planning and not engaging in "random acts of marketing." Lori highlights the struggles of consistently developing a business strategy, even for someone with expertise in the field. The hosts...

Join us in this enlightening episode of Twinning Strategy as we chat with Rebecca Vickers about the magic of AI in marketing! Discover how to shift from tedious manual methods to smart automation that boosts efficiency and creativity. Rebecca breaks down the complexities of embracing AI with humor and insightful anecdotes, while sharing strategies to overcome apprehensions around this powerful too...

Join us on *Twinning Strategy* for an engaging exploration of niche targeting in marketing and the impacts of AI on the job market. This week, we chat with Abdul Rastagar, a seasoned marketing expert, who shares valuable insights into the evolving landscape of healthcare marketing and the role of technology in the industry. Discover how to navigate changes and seize opportunities in a world increa...

Join us for a delightful blend of wine wisdom and laughter in Episode 54, where two wine gurus share their secrets on building customer loyalty through unforgettable wine experiences. Explore the charming personalities of Steven Nasiatka and Jean-Charles Boisset of the Boisset CVollection as they navigate the fascinating world of wine, twin life, and innovative marketing strategies. Whether you&#3...

Join us for a riveting discussion on the intersection of healthcare and technology featuring Talal Ali Ahmad, CEO of Predictive Healthcare! Discover how this groundbreaking platform helps monitor surgical wounds to reduce complications and enhance patient recovery. Talal shares his inspiring journey and the innovative solutions that marry cutting-edge technology with genuine healthcare needs. Don&...

In this week's episode hosts Jeff and Eric welcome the insightful Sally Foley Lewis, an expert in leadership and professional development. Sally dives into the critical role of middle managers in organizations, exploring their unique position as both conduits of communication and support networks for frontline workers. The conversation emphasizes how often business success hinges on the develo...

Join us in a captivating discussion with marketing trailblazer Brian Alves, as we unravel the mysteries and marvels of AI in marketing! From job security to innovative strategies, we quench jump in to the evolving landscape of Marketing in 2025. Discover how AI agents are reshaping the industry, the importance of human creativity, and a sprinkling of humor along the way. Don’t miss this insightful...

Join us on the 50th episode as we celebrate the new season with Paul Jaminet from Angiex, a biotech innovator on a quest to transform cancer treatment. Dive into the complex world of antibody drug conjugates and hear about the challenges of securing funding, market trust, and the grit it takes to forge ahead in the biotech space. This is a must-listen for anyone interested in the future of healthc...

Join us for the season finale of our podcast where we chat with Candace Fredenberg, an inspiring entrepreneur who transformed her career into a force for social change with her venture, Untapped Potential. Discover her journey from the corporate world to empowering women re-entering the workforce, and learn about the importance of timing, networking, and challenging traditional hiring practices. I...

Join us for a hoppy adventure as we sit down with Tim Pewitt of Wet Ticket Brewing! 🍻 Discover how a finance pro turned beer lover embarked on a passionate journey to craft delicious brews right from New Jersey. 🏆 From his initial home brewing experiences to overcoming the challenges of launching a thriving brewery, Tim shares his insights, stories, and a few laughs along the way. Whether you’re...

Dive into the world of employment law with Elisa Filman from Rodman Employment Law! In this episode, we explore critical topics such as navigating workplace holiday parties, managing remote work policies, and the must-know laws every business should understand. Whether you're a budding entrepreneur or an experienced manager, this engaging conversation will empower you with knowledge and insights t...

In this engaging episode of the podcast, the conversation centers around the transformative landscape of marketing. Hosts Jeff , Eric and Elena sit down with the marketing mavena Claudia Gilman, whose vast experience spans international markets and various aspects of marketing evolution. From discussing the stark contrast of media consumption between past decades and today's instant gratification...