Twinning Strategy
Twinning Strategy: Leadership and Scaling for Small Businesses
Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.
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Twinning Strategy
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Podcast website
Latest episode
Jan 5, 2026
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Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
Episode 19: Embracing Imperfection 04.05.2024 33:20
Brian Shapiro of Shapiro Communications joins Elena, Eric and Jeff to talk about how perfectionism impacts corporations and can stifle innovation along with ideas on how to change mindset
Episode 18: Brand Development 27.04.2024 34:07
Elena, Jeff and Eric interview Stace Casseria of Trust Deep Branding discuss why your brand is a central tenet of your strategy--it is the story you tell your customers, how you connect and create loyalty
Episode 17: Positive Behavior Change--Using Marketing for Good 19.04.2024 34:17
Mark DiMassimo of DiMassimo-Goldstein joins the Twinning Strategy team to discuss how marketing can be used to build brands that improve people's lives and improve the world.
Episode 16: What Holds Marketers Back 12.04.2024 36:27
Chris Ciavarra of Scotch Game joins Elena, Jeff and Eric to talk about what approaches marketers and companies are implementing or not implementing, and some of the reasons for the disconnect of expectations, willingness to try new things and invest dollars in the industry
Episode 15: A Mindset for Creativity and Innovation 05.04.2024 37:03
Beth Storz of Ideas to Go joins Eric, Jeff and Elena to talk about how to shake up the creativity process and drive innovation
Episode 14: AI - A Game Changer for Entrepeneurs, Startups & Non-profits 29.03.2024 34:34
Elena, Jeff and Eric talk with Marley Rosario of MJ Ventures about the rise of AI and how it impacts entrepeneurs, students, and non-profits
Episode 13: The Power of PR 29.03.2024 33:43
Eric, Jeff and Elena speak with ZingPR's Tim Cox about the value of PR.
Episode 12: Growing a Small Business 29.03.2024 34:58
Eric, Jeff and Elena speak with Dan Levine, founder of EngagingMinds, an executive function oriented tutoring company to hear how Dan grew his business from the ground up.
Episode 11: Uncovering Pain Points 28.03.2024 33:30
Eric, Jeff and Elena discuss uncovering pain points in sales with Greg Orth, Sandler sales method guru.
Episode 10: The Impact of Influencers 28.03.2024 31:49
Jeff, Eric and Elena discuss influencers with Ryan Davis from People First
Episode 9: LinkedIn Content, What Works and What Doesn't 28.03.2024 31:32
Elena, Eric and Jeff discuss the mysteries of LinkedIn posting
Episode 8: Marketing TO & FOR Small Businesses 28.03.2024 31:32
Jeff and Eric discuss small business marketing with Hayley Denker Marketing
Episode 7: Digital Marketing and Automation 28.03.2024 31:42
Elena, Jeff and Eric catch up with Hannah Lightner od Copy Creative to discuss digital marketing and marketing workflow automation
Episode 6: Fail Fast, Fail Cheap 28.03.2024 35:12
Elena, Jeff and Eric discuss marketing iteration and the lessons learned from failing early and often to get more quickly to success
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