True Medicine

Use your HSA and FSA funds to address persistent muscle tension. Christine Annie of Aletha Health explains how. Christine Annie, Founder of Aletha Health, discusses the often-overlooked source of physical discomfort: the iliacus muscle. Many people struggle with recovery because they fail to address deep-seated tension in this specific area. This conversation highlights how identifying and targeti...

HSA & FSA dollars have become a major acquisition lever for Sauna Box, and co-founders Nolan and Sean explain why. Frustrated by the lack of affordable, portable sauna options on the market, Nolan and Sean launched Sauna Box in 2023 with a 100-unit first batch, and sold out of pre-orders in just 5 days. Since then, the company has expanded into infrared saunas, steam kits, red light-equipped m...

HSA & FSA dollars have become a major growth channel for WeNatal, and co-founders Vita Delrahim and Ronit Menashe break down why offering these payments through Truemed made sense for their business. About 14% of WeNatal's volume now comes through Truemed, their Truemed customer base has grown 37% year-over-year, and those customers spend 2.5 times more than the average WeNatal customer, t...

Andi has been an athlete her whole life, using her HSA & FSA to invest in recovery. She played multiple sports through high school and college before becoming an assistant softball coach at Washburn University. Along the way, she's dealt with a torn ACL, multiple meniscus tears, including one that led to her meniscus being removed entirely at 21, and chronic back pain from years on the tur...

Chris Washburn, founder and CEO of Ari Bikes, explains why offering HSA & FSA payments through Truemed became a meaningful advantage for his business. Ari bikes are custom-fit, high-performance bikes sold direct to consumer, already priced 30-40% below comparable dealership bikes. Adding HSA & FSA eligibility on top of that gives customers another ~ 30% in savings depending on their tax br...

Nick Smart, a Houston-based tech professional and founder of Sevo Skincare, shares how a torn pec tendon from a bench press accident led him to discover Truemed. Facing a $1,200 red light therapy device he couldn't justify buying out of pocket, Nick used his HSA/FSA to take the leap, and ended up with a recovery his surgeon called the best he'd ever seen, cutting an expected year-and-a-half recove...

Steven Munatones, CEO and co-founder of KAATSU Global, shares the story of surviving a widowmaker heart attack after a grueling stretch of international flights, an event his 17-year-old son helped him survive with hands-only CPR while paramedics were on the way. Steven walks through his nine-day coma, waking up to ask his doctor if he could use KAATSU, and the resistance he faced from American ph...

Stephanie, a health educator and cancer survivor from the New Orleans area, shares her story of being diagnosed with rare stage 3 triple-negative breast cancer in February 2021, and how she used an integrative approach, real food, HSA & FSA-eligible red light therapy, and mindset work to reach no evidence of disease just 84 days after diagnosis. Stephanie walks through the differences between...

Apothékary reports a "huge bump" in payments through Truemed after launching together roughly three years ago as one of the first supplement brands to accept HSA & FSA. Founder Shizu built the brand to solve what she calls a two-fold problem in the supplement aisle: ingredient transparency and absorbability, alongside a brand positioning rooted in 5,000 years of Eastern herbal medici...

Download our Ultimate Guide to Managing Stress: https://www.truemed.com/podcast Struggling with stress? Today we discover innovative, natural techniques to manage anxiety and boost your mental health. Dive into breathwork, ice plunges, sauna therapy, and the science behind social wellness spaces. Transform your mind, reset your body, and take back control today! Follow the True Medicine Podcast: W...

In this explosive episode, we expose the dirty truth behind America’s tap water—why 97% of people have harmful chemicals like BPA, glyphosate, PFAS, and microplastics in their blood. The worst part? The government won’t protect you. We also sit down with the founders of Rorra, who turned a personal family health scare into a nationwide mission to clean up what comes out of your faucet. Follow the...

Download our sleep-optimization guide: https://www.truemed.com/podcast One bad night of sleep can make your brain function as if you were legally drunk. And that’s just the beginning. We are in a sleep crisis, and most people don’t even realize it. Plus, we sit down with Matteo Franceschetti, founder of Eight Sleep, to discuss how temperature regulation technology is revolutionizing sleep. Chapter...

Download our guide to remove toxins from your environment: https://www.truemed.com/podcast Are you unknowingly breathing in toxic chemicals every day? Your home, office, and even outdoor spaces could be filled with hidden pollutants that impact your health, brain function, and energy levels. In this episode, we dive deep into the dangers of air pollution, microplastics, and indoor toxins, and most...

Download our free movement guide: https://www.truemed.com/podcast For the first time in human history, most of us spend nearly our entire day sitting—and it's making us sick. Back surgeries are skyrocketing, our metabolism is slowing, and we’re more sedentary than ever. But here’s the good news: Movement is medicine. In this episode, we break down:- Why sitting all day is wrecking your health (and...

Get the No BS Guide for Nutrition: https://www.truemed.com/podcast Today we dive into the broken American food system and reveal why most of the food at your grocery store isn't as nutritious as you think. We'll Explore: Why 95% of healthcare spending goes to managing (never curing) chronic conditions The truth about why doctors aren't teaching nutrition How the healthcare system profi...

In this explosive first episode of True Medicine , Justin Mares (Founder of Kettle & Fire, TrueMed) reveals the shocking truth about America's health crisis. From his journey discovering the power of ancestral health in college to building a $100M+ health empire, Justin exposes why Americans are getting sicker despite spending more on healthcare than ever before. We'll Explore: Why 95% of heal...