Tropical Social Podcast | Social Media Management & Strategy

Today we are talking all about repurposing content on social media! I know how exhausting it can be to come up with new content pieces all the time, which is exactly why repurposing is key. Repurposing your content is what will help you avoid the content creation hampster wheel, increase your visibility across multiple platforms, & save you a TON of time.  Tune in now to hear the 5 ways you can st...

Having a marketing plan in place as a social media manager is key to hitting your goals, growing your business, & attracting dream clients. So how do you go about building a marketing plan you ask? Well, in this episode I'm going to share with you 5 easy steps to go about creating a marketing plan for your business. Listen now!  Enjoy the episode? I'd love it if you could... Share a screenshot of...

Have you ever wondered how social media managers balance travel while also running their own online businesses?  Well, in this episode I share the behind-the-scenes of what this looks like for my own social media management business.  I chat about:  The benefits of being a freelance social media manager vs working a 9-5. How I prepared my business for a month-long trip to Thailand. What systems &...

Are you planning to solo travel to Southeast Asia  but don't know what the heck to bring with you? Well, in this episode I'm going to share with you some essential items that I brought on my own travels + some things I definitely recommended getting before you even step on the plane.   Travel insurance I mentioned In this episode: - Safety Wing   Enjoy the episode? I'd love it if you could... Shar...

Today we are talking about all things solo traveling and my top reasons why I think everyone should solo travel at least once in their life. I've learned so many valuable lessons by solo traveling myself, and it's truly what has shaped me into the woman I am today. So if you are on the fence about solo traveling or you've been wanting to try it out but keep telling yourself that now just isn't the...

Today's topic is one I've actually NEVER talked about on the podcast before, and that is Pinterest marketing. I share why your business needs to be on Pinterest, some foundational things to get you started on the platform, & how to go about leveraging Pinterest to explode your marketing efforts.  So whether you are a service provider who wants to use this platform to drive traffic to your own busi...

If you would have told me a few years ago that I would one day be the host of my own podcast, I probably would have laughed & looked at you as if you were nuts. I never once thought that the girl who religiously listened to Jenna Kutcher & Amy Porterfield on her commute to a soul-sucking corporate job, would one day launch her very own podcast. So what inspired me to finally launch my podcast? And...

You've probably seen the viral post "Make Instagram Instagram Again" & experienced the ever-changing Instagram updates that Adam Mosseri keeps hopping on Instagram reels to address. Like so many others, you may be reluctant to all the changes & feel pressured to post more video content.  If that's the case, you are going to LOVE today's episode. I bring on Amber Broder, who's  the founder & CEO of...

In today's episode, I'm sharing the  top 5 mistakes I see new social media managers making & how you can actually avoid these same mistakes yourself. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!  Subscribe for new episodes every Tuesday.  Leave a review on Apple Podcasts .   Links &...

Today, we are going to be talking all about building relationships in the DM's. I get asked a lot of questions from other social media managers on how to go about building real relationships in the DMs. Specifically, what am I doing wrong, why aren't people booking me, why are they ghosting me, & how come my followers aren't actually converting into paid clients...  So, I'm going to dive into the...

Are you wanting to become a digital nomad and work from anywhere in the world? In today's episode, I share how to get started as a nomad, the different career paths you can take, & give you practical + actionable tips to help you  pursue this lifestyle for yourself.  My hope is that you leave this episode realizing what is possible for yourself, understand that everyone has a different perception...

Not sure how to go about onboarding your clients? I got you covered! Today, I'm walking you through how I onboard my own social media management clients & how I've streamlined my whole client onboarding process.  From discovery calls to proposals to what comes next, I help you set your business up for success & create a great client-working relationship from the start. Tune in now!  Want the exact...

In this episode, I chat about work-life balance as well as setting boundaries as a social media manager. I know it can be challenging to shut off as a social media manager, feeling like there's always something else that needs to get done, & that you are constantly scheduling your life around your work... So, this episode is all about giving you some useful work-life balance tips that have helped...

Today, I'm interviewing email marketing expert, Shannon Vondy.  When the events of 2020 hit, Shannon (a former 12 year wedding photographer) decided to send one email to her list and earned $2,600! That one email changed the game for her business. Today, Shannon runs a  successful email marketing agency to help other entrepreneurs use the power of email to grow and thrive in their businesses. In t...

I get asked a lot of questions from other social media managers on how to go about booking more clients, what strategies I use, & how to get more leads into one's business. That's why, in today's episode, I'll be sharing with you 5 ways to get more social media management clients & how to attract clients to you via word of mouth marketing.    Enjoy the episode? I'd love it if you could.... Share a...

Don't want to point or dance on Instagram reels?  Yup, I know the feeling.  The truth is, pointing and dancing isn't everyone's cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection...

Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today.     In this episode, you'll discover... T...

Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO's announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon. Now,...

If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn't seem to be growing, then this is the episode for you! I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you're ready to kickstart your instagram growth and take your following from 0 to actually ha...

Ready to go from daydreaming about starting a social media management agency to actually having one?  In this episode, I  interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.   Kelci shares with us: Her story & what inspired her to st...

Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week? Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan o...

Wondering what tools to use to run your own Social Media Management business? In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience.    Tools I Mention In This Episode:  Namecheap - domain names ( I pay $14/year...

As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students.    Which is why, in this episode I breakdown: How I went about pricing my own social media management services. Tips and strategies I have to price your...

Diana is the founder +  creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless.    In this episode we cover:  How Diana went from selling $20 Canva templates to high-end branding packages.  Difference bet...

Have you ever struggled with what the heck to post on social media? Yup, I think we've all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel. Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to...