Tropical Social Podcast | Social Media Management & Strategy

Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer.  Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself.    In this episode you'...

I know how scary it is to take the leap, quit your 9-5, & go full time with your business. It's equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice.   In today's episode, I share my top tips + advice before you go full...

The 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives.   With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?"   So today,...

We've all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run.  Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "co...

Today's guest speaker, Claudia Gebhardt,  has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online.    In this episode you'll discover: Claudia's journey from pinterest marketing to wine marketing  Her tips when it comes to wine marketing How you...

We all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light.  Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the...

Creating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business.   That's why in today's episode we will dive into:   What a social media strategy truly means ( aka it's not as scary as you think) 5 steps to start creating a strategy for yourself or for your own clients How to be intentional when creating a strategy...

If you are a notorious people pleaser like I am, saying no can be extremly hard to do both in your personal life & in business.    It can be super tempting to want to say yes to every inquiry, yes to every email, & yes to every opportunity that comes through the door. But, the truth is by being the "yes woman" all the time it can actually hurt your business and it can lead to resentment for your c...

In today's episode, I share with you 7 different ways that you can start increasing your brand visibility online.  Inside the episode I breakdown.. What increasing your brand visibility actually means. How to be intentional with your content marketing efforts. How to cross pollinate your + other peoples audiences into your strategy.  Different ways of putting yourself in front of your ideal audien...

Wondering how to turn your followers into paying social media management clients? In this episode, I break down my own tips + strategies on how I've attracted, nurtured, & converted my followers into customers. Press play now to start listening to the episode!      Resources & Links: Get 50% off your Flodesk Subscription HERE .  Free Guide: Kickstart Your Social Media Management Business Connect w...

In today's episode, I'm going to be talking all about why you need to start building a brand and not just a business. In the online space "branding yourself" has become a pretty big buzz word, but the truth is not a lot of people actually know the difference between building a brand vs just building a business and that's exactly where they are falling short. So, to help you avoid this same mistake...

When it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various industries + brands you can choose to work with. In today's episode, I chat with Kellie Daniel, who has chosen a pretty unique niche for herself. She's the founder of Second Act Media, where she specializes in helping celebrities & high profile brands elevate their prese...

Today, people are becoming more and more familiar with the term 'Digital Nomad.' If there is anything that I have learned from the digital nomad lifestyle, there's a big difference between reading about it online and seeing all the glamorous Instagram posts versus actually experiencing it yourself. In this episode, I am going to essentially peel back the curtain and share with you what it's like t...

You're in the early stages of your social media management business, you've started to put yourself out there online, but you're starting to think, how in the world do I stand out in such a saturated market? This industry is getting noisier, especially as a lot of people are turning their attention towards remote work. There are quite a few ways to stand out and grab the attention of your ideal cl...

Welcome to the very first episode of the Tropical Social Podcast! I am recording this episode from my studio in tropical Bali. This full-circle moment reminds me that I truly live the lifestyle I used to dream about, and this all came about after I took the whole 'Eat, Pray, Love' approach to my life. I thought I would take this first episode to tell you how I went from being absolutely miserable...