Tropical Social Podcast | Social Media Management & Strategy

I am so excited for you to listen to today's episode as I had the honor of interviewing Latasha James, someone I've looked up to in this industry for YEARS. Latasha is the founder and Creative Director of James + Park, a social-first video marketing firm as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Latasha is joining us today to talk...

Today I'm exposing my time-saving hacks that I use as a social media manager in my business. These are the same hacks that have helped me get more done in my days, know what the heck to focus on, and have allowed me to move the needle in my business. Ready to tune in? Press play!  Want the exact tools & resources that I use within my social media management business? Check out my tools and resourc...

To list your prices or to not? In today's episode, I share the pros & cons of putting your prices on your website so that you can decide which option is right for you! You'll hear:  Why some social media managers prefer to not list their prices  Why solely competing on price isn't benefiting anyone  Why listing your prices can actually benefit your business  What questions to ask yourself to deter...

In today's episode, I share what to include in your client welcome packet as a social media manager so that you can up-level your client experience & start your working relationship on the right foot.  Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page  HERE  to grab all the things you need to kickstart + streamline your bu...

Have you ever felt behind in your business? The truth is, every single one of us experiences the feeling of not being where we want to be, being behind, or not being good enough at some point. If you're feeling that way right now, this episode is for you.  Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page  HERE  to grab al...

Today, we are diving into a topic that I think a lot of people don't talk about enough and that is how to know when someone is NOT ready to hire a social media manager. I've certainly had to have hard conversations with business owners myself and actually turn people away from my services because I recognized that they actually weren't ready to invest. I know, sounds crazy right? I share the 6 sig...

One of the top things that early-stage social media managers get hung up on is the client content creation process. I know when I first got started in social media management, I too had questions on how to organize my client assets, how to come up with content ideas, how to streamline my content creation process, get things approved on time, & really create a seamless content calendar. So whether...

Today's episode is a bit of a juicy one as I'm peeling back the curtain and sharing with you the biggest mistakes I've made in my own social media management business. From things I've invested in that I wish I hadn't, things that ultimately held me back from scaling, & overall mistakes I've made that most social media managers can relate to. Ready to dive in? Press play! Want the exact tools & re...

The digital nomad lifestyle is something so many individuals dream about and rightfully so, as this lifestyle allows you to work remotely from anywhere in the world. If you scroll on Instagram you'll see digital nomads working on their laptops sipping coconuts by the pool, working at cute cafes, going surfing mid-day, hiking to waterfalls, & bouncing from country to country. While all of that is d...

Experiencing burnout is something almost every single social media manager can relate to. So how do you avoid it? Well, in today's episode, I share 6 ways to avoid the path to burnout, things to do when you're feeling like you are on the verge of burnout, & also what I've recently changed within my own social media management business so that I can shut off & maintain work-life balance.  Want the...

In today's episode, I had the pleasure of interviewing Nicole Toledo who helps fellow business owners & CEOS stand out online through strategic social media management and web design. We dive into her story of how she started as a virtual assistant, how she found her niche as a multi-passionate entrepreneur & how she was able to pivot her online business. Listen now! Enjoy today's episode, I'd lov...

Are you wanting to grow + scale your online business in just 8-10 hours a week? In today's episode, Holly Haynes shares exactly how she's done it!  Holly helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. She runs her strategic coaching business, has the Crush the Rush Planner company, and is even the host of a top 100 podcast called Crush the Rush...

Experiencing rejection sucks, whether it's in the form of being ignored, ghosted by a client, or having someone flat out say no to your face... whatever the case may be, no one goes their entire life without experiencing some kind of rejection. And as a social media manager or freelancer, you are 100% going to experience rejection along the way.  So in today's episode, we are diving head-first int...

When I boarded a plane to Southeast Asia for what was meant to be a month-long solo traveling trip (after getting cheated on), I never expected to still be on this side of the world over 3 years later. Throughout the years, I've learned tons of valuable lessons & I wanted to share them with you in today's episode.  So whether you choose to solo travel abroad or even within your own home country, h...

If you want to create a profitable social media management business, one that allows you to be your own boss, work from anywhere in the world, & replace your corporate income… then you need to be able to consistently find clients.  Now if you're sitting there thinking well I'm just starting out, I don't even know how to get my first paid client let alone more clients, then this is the episode for...

I know from first-hand experience that it can be frustrating when a client pays late, you feel like you are annoying them when you follow up, & sometimes you feel like you are at a loss for what to do next. So in today's episode, I'm going to share with you 5 things that you can do as a social media manager to help prevent late payments in the first place & also what to do when a client does pay l...

Have you ever wondered if your social media efforts are actually moving the needle? In today's episode, we dive into all things Instagram metrics & what you need to know FIRST before you can truly understand what metrics to focus on. Instead of simply posting on the gram just to please the algorithm, let's get your content strategy aligned with the ins and outs of your specific business! Want the...

Wondering whether or not starting an online business is the right fit for you? In this episode, I share 5 things that you need to know when it comes to choosing this lifestyle & what skills you need to have in order to make running an online business a success.  Ready to dive in?  Want the exact tools & resources that I use within my social media management business? Check out my tools and resourc...

Are you wondering whether or not you need a college degree to become a social media manager? In this episode, I share my own thoughts + opinions on the controversial topic (and trust me I have MANY) as well as answer whether or not I went to college to launch my own SMM business. Tune in now to hear my two cents on the topic! Enjoy the episode? I'd love it if you could... Share a screenshot of you...

Have you ever dreamed of being a digital nomad in Bali? If so, you are going to want to tune into today's episode! I share  what it's really like to be a digital nomad living in Bali, the pros and cons of living here, & how much I typically spend on a monthly basis. So if you are considering traveling to Bali or want to try out this lifestyle for yourself, click play now!   Enjoy the episode? I'd...

Not sure how to offboard your clients? It's completely normal for clients to come in and out of your social media management business, but you need to have some kind of offboarding process in place! In today's episode, I share with you how I offboard my own clients & what to send yours before you part ways.  Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your...

In today's episode, I dive into the 3 biggest mistakes social media managers make when creating their packages. To help you avoid these same mistakes or recognize you may be making them, I'm going to share with you the top 3 & what to do instead so that you build  a sustainable social media management business. One that brings you joy, and fulfillment, & allows you to live your dream lifestyle.  E...

In today's episode, I'm sharing my top social media marketing tips for the wedding creative industry. Whether you're a social media manager thinking about niching down to the wedding industry, or you're a wedding creative yourself looking to stand out on social...this is the episode for you! In this episode I share: The top mistakes I see wedding creatives making on social media. How to connect wi...

Do you want to start a podcast that can help grow your business? If so, you are going to want to tune into today's episode! I bring on podcast agency owner, Jenny Suneson, who helps  entrepreneurs launch and grow their podcasts and turn their listeners into leads.  In this episode Jenny shares with us: How she started her own podcast agency, Savvy Podcast Agency.  The benefits of starting a podcas...

If you are a new social media manager, the thought of getting on your first few discovery calls probably makes you nervous. So to help you go from being anxious about discovery calls to having them feel like second nature... this episode I share the behind-the-scenes of my own discovery call process as a social media manager so that you show up confidently + pitch yourself. Tune in now!    Enjoy t...