Tropical Social Podcast | Social Media Management & Strategy

Have you ever wondered how to land international clients, how to create content for them when you're miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you! Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you covered. I share my own experience of how I've navigate...

In today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities.    Want the exact tools & resources that I use within my social med...

In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months. Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are knocking on her door, and her advice for other creato...

Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact tools & resources that I use within my social media...

In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and relationships. Press play now! Want the exact tools...

Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to attract clients to you & build your brand online....

Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete button without a second glance.  In today's episode,...

​​If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social media as easy as 123. Amber shares her insights on co...

If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners. She helps her clients launch, manage, and strate...

Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator , my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place! In this podcast series, we're covering it all, from pitching yourself to potential client...

Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode! Want the exact tools & resources that I use within my social media mana...

Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these crucial conversations about ROI with clients? How do...

As a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I'm still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now! Want the exact tools & resources that I use within my social media management business?...

A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons behind my decision to temporarily halt my digital no...

Today's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I've grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I've built a pretty well-oiled machine when it comes to client collaboration and my content appr...

Are you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today's episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitfalls of people-pleasing. Want the exact tools & re...

Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands. But how personal should we get? Tune into this episode to hear my thoughts on the topic! Want the exa...

As a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won't be able to attract new ones given your new rates. Am I right?  In today's episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professional manner AND you'll also get a few script outli...

Wondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app!  I share creative ways that I've seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads.  Want the exact tools & resources that I use with...

In today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how you can DIY your own branding without breaking the...

One of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can confidently take that next step.  Want the exact too...

Are you tired of doing ALL the things in your business, yet the inquiries just aren't rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can implement in your business to drive discovery cal...

Today, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnected can creep in. In this episode, I share my own ex...

Today, we are shaking things up a bit and diving into a topic that I've honestly been obsessed with this month...and that is how Alex Cooper built a widely successful brand + podcast called Call Her Daddy. Not only is Alex Cooper the most popular female podcaster in the world at only age 28, but she also landed a $60 million Spotify deal. Like holy heck. So how did she build this successful brand...

Let's be honest, as social media managers we create a lot of content for our clients and sometimes it can get overwhelming trying to plan + create content for our clients while also staying consistent with our own content creation efforts. This is why I PREACH having a content calendar + strategy in place.  In today's episode, I walk you through my own content calendar strategy, what my whole syst...