First Flight Agency

Trends at Ten

Arts EN ↓ 59 episodes

First Flight Agency Creative Director Keith Borshak discusses trends in advertising and marketing. We hope that this podcast can bring you a greater understanding of our industry and de-mystify some of the misconceptions that can arise from the complexities where marketing meets advertising and beyond.

Be sure to visit the podcast's website and support the creator: firstflightagency.com

Author

First Flight Agency

Episodes

9: Reputation Mismanagement 06.02.2023 32:56

This week Keith talks with Frank Daniels about online presence and how the local listings ecosystem affects a business's reputation. They discuss the management of business reputation through the lens of listings management (or mismanagement). https://firstflightagency.com/

8: The Big Ad Game 30.01.2023 31:43

This week Keith talks about "The Big [Ad] Game," or in other words advertising at the Super Bowl. He gives a run-through of this year's player and some of the concepts and strategies we'll be seeing in their ads. For more from First Flight Agency: https://firstflightagency.com/

7: The New Phonebooks Are Here 23.01.2023 19:14

This week Keith talks business listings with Agency Director Kit McKinley and Listings Expert Frank Daniels. The world of listings has changed since the yellow pages were the go-to place for people to find a business, but the fact hasn't changed that your listings are the number one way that your business is found.

6: Aspirational Messaging 16.01.2023 12:31

This week Keith talks about the lack of aspirational messaging in advertising. Brands over the years have made efforts to make advertising relatable, but have we gone too far?

5: Canva and the DIY Generation 02.01.2023 12:06

This week Keith talks about the influx of tools for DIY marketing, and whether one should "Do It [Themselves]" https://firstflightagency.com/

4: COVID-friendly Executions 26.12.2022 11:28

This week Keith discusses executional trends that emerged during COVID shutdown protocols and the way brands have adapted those solutions in a post-COVID market.

3: Brand Ambassadors and Loyalty 19.12.2022 9:47

This week Keith discusses brand loyalty and brand ambassador strategy trends with EP Frank Daniels.

2: The Cookie-less Future 12.12.2022 6:53

This week Keith discusses the emerging trend towards cookie-less websites and consumer tracking.

1: Social Media with Lauren Cook 05.12.2022 19:06

This week Keith talks with Social Media Strategist and Content Manager Lauren Cook of First Flight Agency about trends in social media.