Trends at Ten

So you find yourself wondering if you're getting the best from your ad agency. One way to find out is to put your account formally in review. You might be surprised to find that the review process can often uncover issues on your side as a client that could be hindering your agency's performance. You also may find the need to hire a new advertising & marketing partner.

So you've chosen an ad agency. Now what? In part 2 of our series on the agency-client relationship, Keith explains best practices in working with your ad agency. Spoiler alert: communication is key.

Keith walks us through the process of choosing the best ad agency for your business. What questions should an agency be asking you? Are there things you need to be wary of? Do you need to shop around?

Threads, the newest social media platform on the scene, is billed as Meta's answer to Twitter. Keith invites content creator and digital strategist Lauren Cook on the show to discuss Threads, Twitter, social media and the Zusk.

Keith is giving taking the week to prepare for the upcoming three-part series, and he gives a preview here. Have a wonderful Fourth of July Break.

How much content is the right amount of content? The answer: whatever fits on your phone. Mobile devices are quickly becoming the most used method of accessing websites. Let’s take a look at how we can tailor content and practice economical writing to create a pleasurable experience for your target audience.

With so many graphic design platforms and tools aimed at Non-designers, let's cover some of the very basics of graphic design. Don't allow the unlimited options of Typography, Texture, Logos, and Imagery overwhelm you!

Ever wondered what it's like to own and operate your own movie theater? We'll talk to Jeremy Wellman, Owner/Operator of Carolina Cinemas Sandhills Ten, and discuss everything from the latest theater technology to marketing & advertising the latest Hollywood Blockbusters.

YouTube, that is. Since February 2005, YouTube has been the omnipresent online goliath that, at one point, was the number one search engine on the planet. Now they are more popular with Creators than Instagram or Tik Tok. Let's take a look at how and why that's happening.

This week Keith is taking a break to honor fallen service members. See you next week.

Join First Flight Agency creative director Keith Borshak for a quick rundown of the latest news in advertising. We'll also follow up on more Bud Light backlash.

Join us for the first-ever, Trends at Ten brand trivia podcast, where Creative Director Keith Borshak will quiz First Flight Agency co-workers Kit, Faith and Frank on how well they can match taglines to specific brand names.

With A.I. quickly gaining momentum in nearly every aspect of our lives, it's no surprise that advertising and marketing wouldn't be immune to the influence of A.I. However, a trend may be emerging: brands who allow A.I. to influence how they connect with their market VS. brands who will continue to connect with their market in a human, socially responsible, and authentic way. Keith references an A...

It's worth repeating; stay true to your Brand Promise. Otherwise, Kid Rock may want to shoot your product. Keith discusses one of the most basic and important aspects of branding and the dangers of getting political with your brand.

We've all agonized over making the right decision. But when it comes to advertising and design, fear not! Hire a qualified design pro and turn all your angst over to them to figure out a path for making the right decision for your business. or rather ...the right decision for your brand.

The magic of staying consistent with your brand message. With so many new platforms with which to advertise and market your brand, it's often way too easy to fragment your message and lose the promise of your brand.

Keep your eyes on your feed. We'll be back next week.

Join host Keith Borshak as he talks with First Flight Agency Director Kit McKinley about Google Analytics and why you should be paying attention to all of that Data. Rumsfeld Audio Clip Courtesy of C-SPAN https://www.c-span.org/video/?168646-1/defense-department-briefing

Join host, Keith Borshak as he talks about Co-Branding Successes and failures. From Pepsi to LEGO, companies large and small attempt to boost sales through Partnerships with other brands.

In the First Flight Agency studio this week, we'll have executive producer Frank Daniels to discuss some of the best practices and inner workings that go into creating Podcasts.

With short and long-format video still reigning supreme as a marketing tool, we'll check in with videographer, filmmaker, and commercial director Rip Charbonnet to discuss how brands are using this useful marketing channel.

Also known as purpose-driven marketing, cause-related marketing is nothing new. For years, brands have done the job of closely associating themselves with something beyond sales and customer service.

It’s been said that people don’t like advertising. More accurately stated: people don’t like irrelevant advertising. So what if your advertising was such that your customers could literally immerse themselves in your brand? Well, they can. The trick for marketers will be how do we convert consumers from active participants in ads to purchasers.

This week Keith follows up "8: The Big Ad Game" with a review and critique of the ads from the Super Bowl, and he reveals his favorite and what he considers to be the most effective of the game.

This week Keith is joined by Account Manager Melanie and Content Creator Lauren. With so many points of advertising communications fighting for consumer attention, one particular "pitch-person" is gaining popularity and showing no signs of slowing down any time soon. Let's dig in.