Trends at Ten

Please join Creative Director Keith Borshak as he attempts to end what may possibly be the most specious and tortured debate in advertising & design history: Art Vs. Design.

Welcome to the second S-Bowl recap and critique. Favorites, Not-so favs and of course, who's seven million media buy was a waste of time and money. With special guests Patti, from Accounts Receivable, and Producer Frank.

Keith gives a short rundown of next week's episode. In the upcoming episode, Keith will bring in some guests to discuss content, strategy, production value and overall impressions of the ad spots from the Big Game on January 11.

Join us for an episode where we look at a few examples of public pressure that forced several brands to re-frame their response to backlash and bad PR.

Keith previews the Super Bowl LVIII advertisers that have announced their ad buys.

Have a Happy Holidays and a wonderful New Year.

It’s been said that imitation is the most sincere form of flattery, but in a business that should communicate unique selling propositions, originality wins the day.

Does Knowledge transfer? Does success breed success? Not always. Just because you're successful in one endeavor, doesn't mean by simply applying your successful methodology to a new domain that you'll enjoy the same successful outcome.

Keith is giving you a bye week. Next week, he'll explore a new term, "Domain Dependence," and how it can affect businesses.

This week we take a look at two brands who suffer the repercussions of making decisions without considering how their audience is likely to react.

Digital Bloat. What it is and how to avoid it. Join us in the studio with FFA Project Manager, Grace Crawford, who will talk about Digital Bloat and managing your digital footprint.

Keith's taking a bye, but he'll be back next week to talk about strategizing the reach of your digital footprint.

Nothing will increase your overall performance better than being a student of your industry. In this episode, Keith discusses how and why he became a student of the advertising industry and how anyone's career could benefit from the practice.

Nothing can kill a bad product or service quicker than good advertising. So remember, if you're advertising your brand, your customer's experience with your brand had better back up your claims. Join us as we interview Julie Borshak about her experience in getting businesses to fully understand the need for exceptional customer service and customer experience.

Keith is giving you the week off, but tune in next week to hear a very special guest discuss customer service.

This episode takes a look at winners and losers in branding and advertising and at the current trend of The Blandification of Design.

We've had fun with tagline trivia in previous episodes, but this one is a little different. Please join me as I put taglines into some historic perspective and explore several ways to go about creating a new tagline for your brand or simply refreshing an existing tagline.

Keith is on vacation. He'll be back next week with an episode about taglines for business.

Keith takes a look at when brand revitalization goes horrible wrong and why Pepsi can't seem to find their comfort zone.

Keith previews next week's episode.

In the second Trends At Ten brand trivia podcast, Faith defends her title against Grace and Melanie.

The third in a series, "Do The Right Thing" (Thank you, Spike Lee) takes a look at putting some context to the last part of the First Flight Agency's Podcast tagline, "Be Bold, Be Authentic, and Do Right by Your Brand." We'll explore how brands can do a little self-evaluation to uncover what's truly at the core of a brand's perception in the marketplace.

There's a Perfect Storm happening right now! Brands are experimenting with being more authentic at the same time that an audience of 140 million people is insisting it wants to connect with brands that align with their personal values. Let's look at ways your brand can be more authentic.

Unless you're living under a rock, you’ve heard about "Barbie" and how successful the movie is to date. Let's take a look at how bold marketing decisions have put Barbie on track to become the most successful film of 2023.

Keith talks with a younger version of himself. At least that’s how a Creative Director introduced Bill Starkey to Keith when Bill was hired on at Long, Haymes, Carr. The two talk about Bill’s time after leaving advertising agencies and how his experience prepared him to become a professor.