Training Women

Building an email list refers to you collecting emails from potential customers and your audience.   You do this so that you can build relationships with these people via email marketing, and ultimately, so you turn those followers into customers.  Your email list is a business asset, yet in my observation of trainers, they tend to put their email list into the 'don't want to think about it' baske...

Picture this - your client rocks into the gym and you can tell straight away that she's stressed and tense.  The first thing she says to you is "I need to get smashed as I'm stressed out today". Sound familiar?  This scenario gets played out in gyms and sessions all the time.  How do you handle this, especially if you know that a high-intensity session like that may not be the best for her at that...

Currently, I'm in the middle of a Social Media break.  People are doing July challenges such as Dry July, or Beer and Pie July, and while they are commendable, I decided that taking a step back from Social Media would be my mid-year challenge. I'm the first person to strongly advise you to use Social Media platforms for building your brand and business, so I don't take this decision to step away f...

I'm excited to introduce a new vibe to the Fitness Legitness podcast and that's by bringing in my superstar co-host Olivia Park.   Olivia and I often have conversations about various aspects of training and health and how it relates to getting the most out of your female clients.  Since we go on many tangents I thought it would be interesting and invaluable to share these conversations with you. O...

One of my 'go-to' resources in the Female Health + Performance course is Lara Briden.  Her two books, the Period Repair Manual and the Hormone Repair Manual provide evidence-based and practical knowledge for helping all women to understand their hormones. I believe these books need to be read by every personal trainer, coach and woman! So it's an absolute pleasure to have her on the show sharing h...

Let's face it, 2020 was a hot mess, and while things are improving there's still a long way to go.  For many people, it's been a hard freaking time.  But here's the cool thing, on the other side of hard is opportunity.  It may not be obvious right now, but it's there if you know what to look for.  A few weeks back I wanted to quit on something.  Rarely, do I get to that stage, but I was ready to t...

Welcome back to the Fitness Legitness podcast. Today, we have Molly Galbraith on the show with us. Molly has been a part of the fitness industry for 17 years, is the author of the book Strong Women Lift Each Other Up, and the co-founder of the company Girls Gone Strong, a movement dedicated to women's empowerment and health (one of my 'go-to' platforms!). In her epic book, she talks about topics l...

Let's face it, every Tom, Dick and Harry Personal Trainer (I couldn't think of a female equivalent of this quote) is out there marketing themselves and selling their services - online and in real life. It's NOISY at the moment. One quick scroll through Facebook or Instagram and you can see how many fitness professionals are hustling for business. I don't think this is a bad thing, a little competi...

  Welcome back to the Fitness Lightness Podcast. Assessing the fitness of your clients in group settings is crucial to help them meet their goals. A successful personal trainer needs to know what factors to consider while planning a clients' workout strategy. However, personal trainers believe that individual personal training may make it easier for them to help their clients than in group setting...

Welcome back to the Fitness Legitness podcast. Today, we have Lynsey Fraser with us. Lynsey works in the field of Facebook Marketing. She shares crucial aspects of social media marketing that people only know little about and must learn. From building relationships with customers to building a brand name, Lynsey shares a lot of information in the podcast. Lynsey talks about advertising concepts li...

Building a successful business takes time and effort. One of the integral parts of running your own business is getting more clients, which can be challenging. The good news is that it's easy to get your biz-sass back. In this episode, I will talk about five steps you can follow to bring more clients to your business. We will discuss why many personal trainers don't ask for referrals and what they...

Welcome back to the Fitness Legitness podcast. Every week, we talk about someone inspirational and someone who has made a difference in the field of health and fitness. We often meet people who don't only plan to do things. They either do something, or they don't. They set goals and take action. They don't know whether they'll get the desired results but they take action anyways. The one thing tha...

Raising Your Game From Hobbyist To Master It's been a hard, strange and frustrating 2020 for Fitness Businesses.  COVI-19 has forced you to change the way you operate.  You've had to adapt and evolve quickly in an uncertain environment, and unfortunately, just because you're surviving now, it doesn't mean to say you will in the near future. The entire fitness landscape has shifted; people's buying...

  Hard Conversations For Your Brand + Business   Download Episode Here In this episode I explore whether you as a Fitness Professional, one who has a social media platform and brand, are obligated to comment on social/political events as they happen. When I recorded this episode (which was about 5 weeks ago; pre giving birth) we were in the thick of the Black Lives Matter movement. Everyone was ta...

  Why Fit Pro's Need To Master The Art Of Storytelling In Their Business How do you build a brand off the back of butt sex?  No, this isn't the start of a lame joke, but a real question that sets the tone for todays episode. I am absolutely pumped to have on the show, John Romaniello. Now my assumption is that if you've been in the fitness industry for a while, you will know who this guy is. If yo...

Do Women Over-Train Or Is It Something Else?   Personal trainers often complain to me that their clients are 'training too much' and therefore not getting results.  But is this really the case? In my experience, women typically don't over train.  Sure some may do double day training, or exercise at high volumes and intensities, but so too do athletes. The difference? Athletes are often well RESTED...

  Building A Memorable Brand   Hey there, welcome back to the show.  I hope that you have been doing OK through these crazy COVID times.  Isn't it excellent news to hear that our restrictions are easing and it looks like you'll be able to do outdoor sessions very shortly!  Soon to be followed by restricted indoor training – just the news we the Fitness Industry have been waiting for!  Well for us...

Fitness Legitness Quickie! In this short conversation I discuss the idea of personal responsibility and how, right now in the middle of the COVID-19 crisis, personal trainers need to focus on asking better questions. Better questions of themselves and better questions of other people. This FLQuickie is an extension of a social media post I did a few days back, and I wanted to take the time to expl...

  Download Episode Here   Jen Dugard and myself hosted this free training on 'How To Protect Your Fitness Business In the Coming Months' for all fitness professionals concerned about how Coronavirus is going to impact their business. This was recorded Friday 20 March 2020 and as of Sunday 22 March the Australian government declared all non-essential gathering sites to be closed. Unfortunately this...

    Download Episode Here   Today, I bring to you my second 'Shero' guest, Rachelle Ballard-Clayton from Mee Active Training . Rachelle specialises in helping women get off the sidelines of life and into movement that matters. Based in Coomera, QLD, Rachelle runs a highly successful hybrid fitness business - a business that is made up of face to face training (with private clients), community grou...

    Download Episode Here If something happened to you, and you had to be absent from your business would it be ok? What would happen?  Would you lose clients, income and freak out, or would it tick over relatively unscathed? I asked my community these questions not long ago, as I  announced my (unplanned) pregnancy (oops) and found myself in a position where I had to re-think ALL of my 2020 plans...

  Download Episode Here Today I'm pumped to bring you my first 'Shero' guest.  A shero guest is a woman in the fitness industry who's a brilliant business owner and trainer, someone who's doing amazing things in the industry and having a great impact on her community, but who may not necessarily have a monster following online. I really want to bring attention to these women for a few of reasons –...

    Make More Money (+ Stress Less) This Christmas/New Year Holiday Period   Download Episode Here   I don't know about you, but for many years as a personal trainer, I always had this belief that it was really hard to make money in December.  I'd always get to the end of the year and experience a sense of dread as I tried to figure out how I was going to make enough money to pay for all the Decem...

  Insights From A World Champion   Download Episode Here   I'm really excited to bring you today's show.  My guest this week is my long time friend, pro fitness model, WBFF 2016 world champion, and all round amazing woman, Hattie Boydle . She is  well-respected physique coach, fitness leader, influencer and WBFF Champion. She is also a positivity advocate, motivational speaker and business woman....

    How To Get Your Head In The Game + Master Your Mindset In Order To Have The Fitness Business You Desire   Download Episode Here   It is a well known fact, that you could have all the best strategies and protocols in the world, but they don't mean anything unless you implement them. And given the fact that we have access to more information than at any other time in history it seems weird that...