Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger

In this episode of the Trained Well Podcast , Michael & Courtney Weaver break down the fundamentals behind their agency growth — from tracking the right activities to building a personal brand and staying in production early on. This is what scaling really looks like. 🎧 Listen to the full episode here: https://youtu.be/PnP020AadoQ?si=S5GGK7OAsKJEagZp

In this episode of the Trained Well Podcast , George Elossais sits down with Michael & Courtney Weaver to talk about what it really takes to become a CEO — and how to build a business that runs without you. From the “Africa Test” to communication, delegation, and trust — this episode breaks down how to scale both your business and your life. 🎧 Listen to the full episode here: https://youtu.be...

In this episode of the Trained Well Podcast , George Elossais and Gary Inzana break down the real difference between salespeople and service reps — and why most agencies get this wrong. It’s not about personality. It’s about desire . 🎧 Listen to the full episode here:🎧 Listen to the full episode here: https://youtu.be/JU-LjoE3HYk?si=pPPosjJFEavc1Pd0

Brand isn’t about being flashy — it’s about being remembered. In this episode of the Trained Well Podcast , George Elossais explains when agents should stop selling price and start building brand — and why consistency beats clever marketing every time. This clip breaks down why repetition, visibility, and retention-focused marketing are the real drivers behind long-term agency growth. 🎧 Listen to...

AI, SEO, Google reviews — most agents think they understand how it works. Most are wrong. In this episode of the Trained Well Podcast , George Elossais breaks down the biggest myths agents believe about digital marketing — from “AI can run my ads” to “reviews don’t need to be consistent.” You’ll learn: • Why AI can’t replace compliance • How SEO, social, and ads actually work together • Why long-t...

Most insurance agents treat social media like it’s just “posting.” But real marketing is about trust, visibility, and consistency across every touchpoint. In this episode of the Trained Well Podcast , George Elossais breaks down how strong agencies approach social media: brand-first, agent-first, compliant, and tracked — not random posting for likes. You’ll learn: • How to decide what to post (eve...

If you only have 90 minutes to improve your local SEO, what should you do first? In this Trained Well Podcast episode, George Elossais breaks down quick wins for improving your Google Business Profile (and Google Maps visibility), then dives into one of the most debated topics in insurance marketing: internet leads vs. Google Ads. The real answer is simple: track everything. If you don’t know how...

Growth isn’t about learning more — it’s about unlearning what no longer works. In this episode of the Trained Well Podcast , George Elossais breaks down the lessons insurance agents have to unlearn to grow bigger, last longer, and stay relevant in an industry that’s constantly changing. From becoming the local expert, to redefining success, to understanding why value beats automation every time —...

Most agencies don’t stop growing because they can’t scale — they stop because they never shift from thinking like an agent to thinking like a business owner. In this episode of the Trained Well Podcast , George Elossais sits down with Peyton Pettus , founder of ROAM , to talk about how he went from chasing pins, plaques, and promotions… to building a multi-office operation with 35+ employees. Peyt...

Most business owners don’t fail because they don’t have leads — they fail because they refuse to follow the fundamentals. In this episode of the Trained Well Podcast , George Elossais talks with DJ Carroll (Coach Carroll) from Carroll Media Corp about the mindset and operating principles that separate winners from people who stay stuck. Coach Carroll explains why “my business is different” is a li...

Most insurance agents think they have a marketing problem… when they really have a brand problem . In this episode of the Trained Well Podcast , George Elossais sits down with DJ Carroll (Coach Carroll) from Carroll Media Corp to talk about what’s changing in marketing right now — and what insurance agents need to do to win in an AI-search world. Coach Carroll breaks down why paying for SEO on cor...

In this episode of the Trained Well Podcast , George Elossais talks with Peyton Pettus about what actually maintains culture as a team grows — and why real culture is built through development and accountability , not superficial perks. They also break down the origin story of ROAM (founded by Peyton’s wife, Angie Pettus), and how incentives work best when team members choose what motivates them —...

Most insurance agents don’t have a lead problem — they have a time problem disguised as one. In this episode, George Elossais breaks down the exact system his agency uses to close 95% of production on the first call — without adding a single extra hour to the day. If you’ve ever felt like you were busy all day but didn’t actually get anything done, this training will show you how to fix that. Geor...

DJ Carroll (Coach Carroll) — entrepreneur, author of The Hunter Head Game, and founder of Carroll Media — joins George Elossais on Trained Well to reveal the mindset, systems, and AI innovations driving modern agency growth. From blue-collar beginnings to leading-edge innovation with Alli, his AI team member that helps agencies answer calls, identify leads, and automate follow-ups, Coach explains...

💥 Download the Fearless Closer’s Scorecard (free) → https://trainwell.co/fearless-handout   Ever been told, “I’m not buying anything today”? The worst thing you can do is believe it. In this episode, George breaks down the fears holding most agents back from closing — and gives you the exact system to destroy them. From overcoming the “fear of yes” to handling the dreaded “I need to talk to my fi...

How do you lead three thriving offices, a 35+ person team, and still protect your culture? Peyton Pettus, a top-ranked Georgia-based insurance agent, joins George Ellosais to break down how he built a team-first, systems-driven organization that scales. You’ll learn how Peyton: Transforms recognition into ROI through ROAM Performance Builds leaders who think like owners Keeps incentives motivating...

How do you stand out when every insurance agent looks the same? In this episode of The Trained Well Podcast , host George Ellis talks with Catherine Lotero Booth , CEO and co-founder of Capstone Marketing Group , a woman- and minority-owned agency based in Birmingham, Alabama. Catherine shares her journey from managing thousands of homes as a community association manager to building Capstone from...

👉 Download the free All-Knowing Prospect Objection Cheat Sheet for word-for-word rebuttals: https://trainwell.co/objection-handout Ever dealt with a prospect who thinks they know more than you? In this episode, George Elossais breaks down a real call with an “all-knowing lawyer” who tried to out-negotiate him—and lost. You’ll discover: A proven framework for handling self-sufficient, skeptical pr...

📥 Free Guide for Agents: Top 10 Insurance Objections & How to Respond 👉 https://trainwell.co/top10objections Most insurance agents struggle to grow one office without production dipping. Jeremy Mueller not only built three thriving agencies, he became a Top 100 Presidents Club agent while increasing production along the way. In this episode of the trained well podcast, we dive into: How to s...

📥 Get the free Call Control Cheatsheet here: https://trainwell.co/callcontrol-handout 20% of prospects will never buy from you—and that’s okay. In this episode, George Elossais breaks down how to spot them in the first two minutes, so you can stop wasting time and focus on the real buyers. You’ll learn: The #1 reason people hang up on you (it’s not what you think) 5 confidence hacks to keep prosp...

Too many life policies die in underwriting. You do the work, get the “yes,” submit the app—and then it falls apart. In this episode, I’ll walk you through the 8 things you need to do to make sure at least 85% of your life apps actually issue. We’ll cover: Using underwriting as a trial close How to live transfer or follow up for interviews The two Hail Mary texts that save ghosted clients Why takin...

George talks with Alisha Lusick, Director of Business Development at Mellon Local, about what’s really working in insurance marketing today. They dig into ROI, social media branding, compliance pitfalls, and the psychology of Google reviews. What you’ll hear in this episode: How to know if your marketing spend is paying off Why AI alone won’t save your ads (compliance warning!) The “hot pink soror...

📥 Free Resource: Download the Six-Figure Daily Activity Tracker → https://trainwell.co/6figure-handout A six-figure income in insurance sales doesn’t come from luck, talent, or chasing the latest “play.” It comes from installing a proven operating system and running it consistently. In this episode, George Elossais shares the 5 operational steps that have helped his agency rank Top 10 nationwide...

📥 Free Resource: Download George’s Fact Finder sheet to master needs-based conversations → https://trainwell.co/fact-finding If you’re tired of fluff, endless Zoom calls, and trainings that leave you with more questions than answers—this episode is for you. George Elossais breaks down the fundamental sales system that grew his agency from 200 to 600+ apps per month in under two years. No tricks....

George Elossais welcomes Michael & Courtney Weaver , founders of Weaver Sales Academy, bestselling authors, and hosts of The Insurance Buzz Podcast . The Weavers started a scratch insurance agency in 2014 with almost nothing — a new marriage, $5,000 in the bank, and a rented office under construction. Within a few years, they ranked among the Top 50 agents nationwide . Then, in 2018, they pivo...