Trailblazer FM: WordPress without the drama

Email marketing is tough! Conversions can be very low for a lot of effort. Mikael from ManyChat introduces us to "Messenger Marketing", a way to connect with your audience on the platforms they use that has increadibly high conversion rates. Together we create scenarios how an an agency might use messenger to: Attract Nurture Sell Support Re-engage Biggest takeaway? Do marketing that you would wan...

We meet the Marketing Manager of 93digital, an exciting WordPress Agency based in London. He shares insights into agency life, as well as how they generate leads through providing valuable information in multiple formats. From case studies, special reports, events resources, speaking and more, 93digital have invested in creating value which in turn leads to qualified leads and great relationships....

Phil noticed that huge global agencies are hurting. They are losing large projects to much smaller agencies and consultancies. Noting this was due to flexibility, speed and price, Phil wanted to be on the right side of history launched his creative agency. Content creation, predominanltly through video has allowed him to create a huge audience on YouTube of over 100k subscribers and he now generat...

There can come a time in the life of an agency where things feel like they have plateaued. How can you scale? How can you change things up for growth? Jason Vance shares his journey and how he's made a significant shift in his pricing as well as exploring brand new services his agency can offer new and exisitng clients. Connect with Jason On Facebook: Click here . Red Mill Creative: Click here . T...

What is the impact of GDPR on your website and what should you be doing about it? This episode serves educate as well as help build a framework for tackling compliance with your website. You can find our full article here: https://angledcrown.com/gdpr-for-websites/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy D...

A grouping of recordings, calls and soundbites from WordCamp London 2018. We had such a wonderful time, built on our friendships, made new friends and learned so much. I had the privilege of speaking at the conference. You can grab the slide deck here . Recordings include: Nathan from WP Builds Robbie from Beaver Builder Paul Lacey Imogen Allen from Digital Umbrella Shout outs You can find the Wor...

In a crowded market, how can your agency stand out in your industry? Chris Ducker shares his experiences of elevating himself above his brands, being the face and voice that people first connect with. We also look at how building a personal brand has helped grown my agency. And finally, we can't help but talk about Star Wars quite a lot. Spoiler free of course!!!! Grab Chris's Book:   http://youpr...

Geek out with us as we share the WordPress tools we use to run our agencies. Meet my mate Róbey Lawrence who has grown his agency and developed productized brands for his services all of which are cleverly linked through themeing, messaging and subject. This is a proper geek out session, there is something for everone Connect with Robey WP Barber:  https://thewpbarber.co/ Bearded Friend:  https://...

How do you harness the power of "funnels" for your business? What IS a "funnel"? You may have been creating funnels for longer than you realised. Mike Killen unpacks what a funnel really is, and highlights the importance of providing really valuable content that will educate, build credibility and encourage the consumer down the right path to engagement. Connect With Mike Twitter: https://twitter....

Being profitable is not always about selling more and gaining more clients. In this workshop we talk through basic cost management and how we keep our finger on our financial pulse to make informed decisions and ensure we have a good balanced approach to work and play. PROFIT AND LOSS It is essential to know the current state of play. What do you have coming in? What is going out? This allows you...

Many agency owners shy away from offering SEO as it seems to be such an unknown quantity. It can seem confusing, hard to track and hard to manage. Rob Watson helps us understand how to begin to add SEO services that are manageable and scaleable. Grab Rob's free SEO guide here: https://www.clicktosale.co.uk/seoguide Connect With Rob Facebook:  https://www.facebook.com/rob.watson.5243?fref=grp_mmbr_...

How do you get more engagement for your content? How can you effectively promote it across multiple platforms and mediums? Amy Woods of Content 10x shares strategies and tips for repurposing your content in easy and manageable ways. She also shares her story from a job she enjoyed, through a life threatening illness through to launching her Content Agency. Amy is awesome. I am a big fan and her po...

Are you struggling to attract higher paying clients? Troy Dean from WP Elevation shares how he, and 100s of WP Elevators have repositioned their businesses for success. Troy is running a series of webinars on how to run a WILDLY successful WordPress business. Find out more at: https://agencytrailblazer.com/wpewebinar During the show, Troy unpacks the phrase "WordPress Consultant" and how understan...

Print design and web design need not be miles apart. Join Kyle with us on the phone as tells his story of shifting from a print and signage background into fully fledged web design business. He shares the tools he used to translate his design skills online without the need for code. We unpack ways he generates leads through networking and referrals. And finally he confesses to being in a death met...

Agency life often feels like feast or famine with no middle ground. Generating recurring revenue can be as easy as pushing jelly up a hill. Ed from CloudCareWP has been able to transition 100% of his clients onto monthly and yearly care plans to get the most out of their websites and free Ed and his team up to focus on doing what they love best. Ed shares his journey where recurring revenue has al...

You celebrate moving house. You celebrate having a baby. You have awesome memories of that wedding, party or event. These are moments you will never forget, and you were glad you were a part of them. Meet Jason who has been freelancing online from that magical city, New York. Jason has created a business that allows him to spend time creating memories with his loved ones whilst balancing the needs...

Ever dreamed of building an agency in a far and distant land? Martin Suttill has done just that, and had a fascinating journey getting there. The exciting thing is, he's not finished yet and is in the process of designing their new office! 54 Solutions have grown a strong local client base in Peru and have found ways to offer services beyond the standard web build. In this episode Martin shares th...

An uneducated audience think they don't have the budget to spend with your agency. An educated audience find the budget because they understand the benefits, the value and the reasoning. Martin Huntbach unpacks how he and Lyndsay have been able to charge significantly more by providing valuable free content to their audience. He also shares how they removed a service that generated 50% of their re...

Taking that leap to niche your business down is a scary process. You may feel worried about missing out on opportunities, and you may start to see an initial wobble in your finances. Staying the course becomes a difficult challenge. We catch up with Gerry King who back in episode 81 shared his desire to niche down into funeral director websites . In this episode we learn how this shift has gone ov...

When you are not enjoying what you do, when you do not feel valued, and when the work no longer satisfies, it could be time to pivot. Imogen Allen shares her own journey, and taking the leap into web design and development as a result having run a VA business for some time. She shares how she learned invaluable skills as a VA that fueled her passion and her online creativity, and how she found com...

Adam has found an industry he can serve, with a very clear problem he solves. He shares his journey, lessons along the way and shares how he is plans to adopt some methods of marketing to existing and cold leads that are quite surprising. Print is not dead, it is changing. Connect with Adam: https://laceydigital.co.uk/ Become an Agency Trailblazer: https://agencytrailblazer.com --- OUR EVENT: Do y...

When agency life was at it's worse and I was stuck with something that overwhelmed me and my team I had to take a step back and ask four very important questions. I share my journey from teenager to now, and some questions that changed everything. You can be a part of Agency Trailblazer here: https://agencytrailblazer.com/ And join the WP Innovator community here: http://wpinnovator.com/group ---...

Paul reached a point in his agency where he couldn't take it any more. Overwhelmed, stressed and unhappy. He was able to turn everything around through the support of the wonderful online WordPress communities, and is now creating a business that he loves. As you listen to this episode you can see his journey and thought process via the "Wayback Machine" on archive.org 2009 - Full service agency 2...

This is an open conversation where we unpack our own experiences of what has been asked, and hopefully share some insight and some tips in how to deal with what you are struggling with. This stream unfortunately will not have ALL the answers, nor will it try sell you any 5 step systems either. We share some no bull advice with each other. Covered: _ Balancing doing the work and building the busine...