Trailblazer FM: WordPress without the drama

Public speaking is an amazing way to build up your personal brand, as well as get exposure to your agency. Welcome back our main man Frank Candy, who shares his years of experience in travelling the world and speaking. He shares the power of storytelling, and tells us a few hilarious stories along the way. Get your Rolodex’s out…. this is a good one.! Takeaways: How many face-to-face meetings can...

Often agencies find themselves doing updates, and general maintenance on websites for free or for a very low cost. This can be very unfulfilling, and can in some cases lead to a breakdown of the client relationship when things go wrong. Jeffery realised he was not charging for the amazing value he provided, so he pivoted and MaintainPress was born. A great and insightful episode where Jeffery even...

Building an agency is a challenge. Phillis Benson shares her journey and the do’s and dont’s she learned along the way. From managing teams to generating leads through networking, Phillis shares a wide range of advice. Takeaways: Networking is a brilliant way to meet new people and generate new opportunities. Do the stuff you are passionate about, and let others do the things you are not so good a...

Meet a client who has learned through trial and error how to grow their brand locally and through social media. We helped Jack establish an MVP for his fitness business of which he is focused on creating an exciting brand across the country. Jack has invested in a great team, videos, photography, branding and has worked hard to grow brand awareness and loyalty. He is a client yet we learn so much...

There are not enough Digital Marketers out there. Yep! Jonnie Jensen explains the problem businesses around the world are struggling with: Finding a Digital Marketer who know their onions and can deliver. People are often promoted into the position with no prior experience and it’s time we change this. Is it time to upskill? Is it time to pivot? Could your agency look to fill this gap for your cli...

Justin and I both launched our agencies around 4 years ago. Join our conversation as we catch up on how things have evolved over time in his agency. From balancing a full time job and starting a business, through to a bricks and mortar business on the street with a full team. Takeaway: Work out what fills your tank. As we continuously give out creatively it is important we fill our own tanks to av...

We made it to Episode One Hundred! Today I share the story of the podcasts birth and its growth as well as the lessons learned along the way. We wrap up the show with some honest talk and some plans for the future. The Facebook Group: https://angledcrown.com/group Covered in todays show: Lessons learned It's possible to be consistent Big names are not everything I can become an authority Generates...

Pricing projects is both rocket science and a difficult as rolling jelly up a hill! Lee and Pete share their experiences of pricing and projects in agency life. They unpack a range of thought processes about pricing including the controversial "essence of a true deal" concept. "The essence of a true deal is when neither party is truly satisfied."  Some of the personal views expressed: (These are o...

Project to project Agency work can be rewarding yet difficult. Vinodh David takes us on their journey as they grew from freelance, to agency and beyond. They have achieved many agency owners dream, which is to move to a model of yearly subscriptions for valuable online products. Takeaways: Technology is evolving and development is getting easier therefore we have a more crowded market. This means...

Join us again, with Frank Candy in this two part series on turning creativity into profit. Frank shares the ten points of content, the implementation, the creative brief as a management tool and more. In part one of Turning creativity into profit. We discussed the purpose and value of creative briefs for projects, and how it is a framework or foundation for your creative approach to problem solvin...

Join Frank Candy in this two part series on turning creativity into profit. Frank shares his thoughts and strategies empowering you to make things happen, and get things done with clients and teams of creative people. We delve into the value of creative briefs, the foundation of your creative problem solving. Takeaways: You never know when opportunity will knock on your door. When it does have the...

We are all service providers. How do we tune into what's really important to potential clients, or our existing clients? Frank inspires us to look at things in our live's differently. He challenges us to ask the important questions of our clients.  Frank's goal is to help people be more profitable, productive and happier. With his years of experience, and so much pre-internet age, you are in for a...

Getting the onboarding process right will set your project up for success. Laura is a designer, and has launched an exciting product called Client Portal to help agencies and service businesses communicate their projects cleanly and effectively. Laura shares her business journey, and lessons learned along the way. SPECIAL OFFER: Get 20% off Client Portal using the coupon: WPINNOVATOR20 Website:  h...

Stay curious and keep learning so that your business can continue to diversify, change and pivot where needed. Jackie shares her journey over the years which demonstrates her passion for learning and her ability to change as times and technology progress. Takeaways: Figure out how you best learn. Everyone is different. Spend time asking questions Connect with Jackie: Email -  jackie@jackiedelia.co...

Upsell offers can be a powerful tool, and need not be intrusive and can be beneficial to customers. Chris Mason left a high paying corporate job to focus on his consulting business where he helps Woocommerce store owners make more sales. The Upsell Checklist: https://woocurve.com/upsell-checklist/ Connect with Chris: Email: chris@woocurve.com Website: woocurve.com The Virtual Summit: https://woocu...

Join me and Steve Picanza from the Creative Hustler as we shoot the breeze on agency life / health / wellbeing / entrepreneurship and loneliness. In no particular order! We unpack our own journeys, share our lessons, and ask each other probing questions. The content was too good to leave in the Facebook Group alone so please enjoy this audio version. The audio quality will not be as good as normal...

What theme should I use with my page builder!? With so much choice, confusion and mixed messages, my mate David decided to create a solution to solve that problem. Takeaways: Learn to make do, don’t wait till it’s perfect. Great is better than perfect. Connect with David: Page Builder Framework:  https://angledcrown.com/pagebuilderframework Website: http://happytans.com/ Website: https://mapsteps....

Web agency services can be time intensive and difficult to generate a profit from. We talk to Paul Kortman of Connex Digital Marketing who has managed to systemise complex processes such as PPC, SEO and more so that he can be competitive on price, and still maintain a healthy margin. Not going to lie, my mind is blown a few times during this interview. Connect with Paul: Podcast: https://nomadtoge...

Having recently completed a campaign through AppSumo we talk to the CEO and CoFounder of Book Like A Boss. From selling candy at school, through a difficult crowdfunded project, and now to successful bootstrapped online SaaS solution that is growing fast and evolving. Nachum shares the lessons, and the surprises they received along the way, as well as what possessed them to offer a lifetime deal t...

I am super pumped to have Amy on the show. She is the author of Vlog Like A Boss and the voice, face and brain of the Savvy Sexy Social YouTube channel. As I push on with VEDA (Vlog Every Day in August), I find out more about Amy’s roots, her book on vlogging, her many projects and get her advice on getting into public speaking. This is a packed show and one not to be missed. If you want to check...

What do you do with social media? What should you post about? What will attract people to your business, to your services, to you? Sarah Moore unpacks the importance of telling stories via social media. She explains what types of stories you should be sharing, and how along with her normal mix of practical tips.   Connect with Sarah Twitter – Corporate: https://twitter.com/elevenlights Twitter – D...

We so often pass on SEO opportunities because it seems like rocket science to us, or a distraction from our core service. Phil Singleton shares his story of how he came to a point of realising that he could not grow on web builds alone, and needed to branch out. As a marketing man, he understood that the website is part of a much bigger picture called marketing strategy. There are some real gold n...

You know video is important for your business but what on earth do you say and do? Mike Doyle is an animation legend and video genius. He tells us what we should be talking about in our videos, and how to structure it. We get vulnerable and let him break down what we should be saying as an agency. Takeaways: Don’t talk about yourself have a conversation. Check Out Animation Monthly: http://animati...

What is Local SEO? How do we optimise a site for local searches and traffic? Rob Watson from Click to Sale tells us his story, and we unpack his recent blog post on Local SEO. Oh and we hit him with our favourite question… “is SEO dead”? The Blog Post: https://www.clicktosale.co.uk/wpinnovator Mentions: http://backlinko.com/ Connect with Rob: Facebook: https://www.facebook.com/rob.watson.5243?fref...

The team at Beaver Builder have created something historic! Beaver Themer…. Best described as a theme building solution that reduces, if not removes the requirement for code. We find out how it came about and ask the tough questions. Find out more at: https://angledcrown.com/beaverbuilder Mentions: HubScout: ttps://www.helpscout.net/ Slack: https://slack.com WP Mayor Review: https://www.wpmayor.co...