Trade Show University for Virtual & Live Events

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours Event Have a solid marketing and communications strategy for before your event Have a follow up strategy for those who attended Send a fol...

We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories? Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin. With over a decade of diverse experience, Rachel Polin specializes in partnering with client...

Trade Show PRO Tip #2 – Get your team excited about the possibilities Trade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics ! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics So Get Your Team Excited about the Possibilities a...

Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics Trade Show PRO Tip #1 - Fill your calendar BEFORE the show! If you are going to the right show, no matter how big...

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Where to Select Your Dinner Location If Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunities Make it easy! Give them an Uber code Make i...

If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things? To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO , an all-in-one digital events and engagement platform. As a successful entrepreneur with a d...

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Branding Your Company with Food & Wine! Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your company Think innovative,...

For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning. Stephan is here to share The 7 Steps to Exhibition Success! Steps 1-3 - Before the show Steps 4-6 - During the...

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Booth Talent! Going outside your company and bringing in talent to draw attendees to your booth Think of authors to do a book signing, celebrities, or even around food or beverage Do a wine tasting with a...

Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers! Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental bel...

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Making it Fresh! Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brand Get Creative! Don't play it safe Make it Fresh...

Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress? My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fa...

Welcome to the new series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - The Great Escape! After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel room Plan an after-hours...

Welcome to the new series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today's Topic - Reeling them In! How to effectively use Food and Beverages to draw people into your trade show booth Michael shares amazing Tips and options Learn more about Michael Green at www.michaelgreen.com Join the Trade S...

Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place. Why are they important and what do you need to know about them? Listen in to the entire episode and Share it! Glenn Hansen is CEO of BPA Worldwide . His...

A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement! Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps...

Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show! To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118! (1) Learn how to END a conversation Yes – you heard me! Learn how to END a conversation. We’ve all been in those conversations that are going nowhere, or are gr...

We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare? Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives. We Discuss: The keys t...

What is Social Audio, and can it really be the Future of the Internet? Today's guest seems to think so! G. Mick Smith, PhD is a digital marketer, executive, voice actor, recovering academic, and the host of the Doctor of Digital podcast . Mick currently resides far from the madding crowd in sunny California enjoying his parent's first new car, a 1957 Buick Special, hiking, music, reading, and writ...

We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations. On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Develo...

Adding just ONE person to your booth staff can possibly double or Max Out the number of leads you get at your next show! That person is a trained Brand Ambassador. To educate us all about Brand Ambassadors are Al Schuster and Stephanie Crawford of Polaris Brand Promotions , a nationwide promotional staffing agency. Al is President of Polaris, and Stephanie is the Client Relations Manager. Together...

With the amount of data now available at our Trade Shows, Conferences and Events - both in-person and virtual - companies of all sizes have huge opportunities to know more about their customers, trends and more. And with all of this data also comes security and privacy risks. Today's guest, Brian Scott of ClearTone Consulting, is here to discuss the opportunities and risks for Associations and at...

Here are 8 MORE Trade Show Travel Tips that will reduce your Stress Once you have Arrived at your Event! Don't miss Episode 144 - 17 Tips for Stress Free Travel to Your Event 1.   Get organized the first night.  Put stuff where you want it, do all ironing, set yourself up for efficiency 2.   Go to the Grocery store.  Save money on meals AND can eat healthier! 3. ...

Learn all about an important event - or series of events - for the survival and growth of the Trade Show Industry, and the millions of individuals involved! The Invisible Industry Tour is produced by the National Trade Show Alliance and President Laura Palker. Laura joins host Jim Cermak to explain... What is the Invisible Industry Tour Where did the name come from Why the Tour is so important How...

Sustainability and going Green is such an important topic for the Trade Show and Events industry. What does it mean, how can you do it, and what options do you have as an exhibitor? My guest, Al Mercuro, is the Senior Account Director with Genesis Exhibits, and has done everything from being a lighting tech, to produce concerts, to designing displays for use in the Olympics and the Super Bowl! Plu...