Trade Show University for Virtual & Live Events

Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and energy keep us coming back for more. How about bringing that kind of energy and excitement to YOUR trade show booth? To discuss the possibilities with me is Matthew King, founder of Game Show America! Matthew King started Game Show America back in 1996. For the p...

Trade Shows can be a whirlwind of a million moving parts - and that's just once the show starts! The pre-event work leading up to it adds many extra layers of stress and complexity. Our guest today - Adam Jones of FFAIR - is here to help us simplify! A highly respected and multi-award-winning event professional, Adam has been at the forefront of innovation in the sector since 2003, providing cutti...

Having the right people staffing your booth and your event is great and the important first step in having a successful Trade Show or Event. And having them trained the Right Way so you optimize Attendee Engagement is the true key to maximizing your potential! The expert joining the podcast to discuss is Lee Ali - the Managing Director and founder of Expo Stars Interactive, a global exhibition eng...

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI? To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, p...

The inclusion of Real Time Visibility technology within the Live Event space has been a game changer for shipping. Exhibitors and Exhibit Houses now have the ability to monitor the conditions of a tracked asset that are critical to our deadline driven industry. To lead the discussion is Dave Brown, a 31 year Tradeshow industry veteran with 20+ years as a supplier to the trade. Dave has worked at s...

Since many many people travel to trade shows each year, I wanted to share some of my favorite travel tips.  I travel a lot and I know that some people only travel once a year to a big show, and some a few times.  But even if you’re a travel warrior like me you may get some new stuff to try out. This is TRAVEL TIPS #1 focused on "getting there" – the planning, the preparing and the journe...

Millions of people use LinkedIn for their business. Turns out most are not very effective in building true relationships like they'd like. To help you fix how you're using LinkedIn - especially for your events and trade shows - is Troy Hipolito, the Not-so-boring LinkedIn Guy ! Troy is also the owner of The Troy Agency, a LinkedIn influencer, and the creator of the LinkedIn Accelerator. In this ep...

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks...

Success Stories have lessons learned in them that are important for companies big and small. Proud to have a small start-up manufacturer with an innovative product on to share his success story at a huge industry show with over 70,000 attendees! Steve Waddell is the President and CEO of Nasoni. Steve's desire to make a bigger impact on people’s lives as well as the environment led him to develop a...

Are you maxxing out your Google Business Profile? Formerly known as Google My Business, your Google Business Profile can be a powerful tool for helping bring visibility to your next Trade Show or Event...as long as you have the right strategy! Helping shine a light on the potential of Google Business Profiles and share strategies is Heather Taylor. Heather is the Boss Lady and Social Media Chick w...

You have heard about Gamification, but have you heard about Motivational Design? Motivational Design is like gamification with a purpose - and will take your efforts to the next level! Joining the podcast to talk all about why you need to consider Motivational Design is Jeff Campbell, the founder and CEO of Incentli. He helps event stakeholders increase ROI using gamification and motivational desi...

Getting the attention of Attendees at Trade Shows, Conferences and Events is tougher than ever. It takes Innovation to stand out from the crowd and make meaningful connections. Discussing Innovative Best Practices for Exhibitors with me on the podcast today is Evan Babins, Events and Marketing Manager for Klir. Evan has an extensive background in event production and team leading. In his experienc...

As show planners, organizers and exhibitors, what should we be expecting from the industry in 2022? To discuss this topic and more I am honored to have on the podcast for a second time Danica Tormohlen - the Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers (SISO). Danica began her career in the trade show industry at EXPO Magazine in 1994, where she ev...

The experience we have and the experience we put our attendees, exhibitors and sponsors through is more important to our results than ever! In this episode we discuss How to guarantee success for your trade show experience with Lydia Sugarman, founder and CEO of Venntive. Prior to moving into the online space in 1995, Lydia Sugarman honed her sales skills in diverse verticals, from financial servi...

Hybrid Events are transforming and growing...and they're the future! Think you know all about them, just think again. Discussing this important topic and giving tremendous insights is Jen Kerhin, CEO of SB Expos and Events. Jen has more than 20 years of experience working with association tradeshows Jennifer has a certification in exhibition management (CEM), certification in meeting planning, CMP...

Introverts (and you know who you are) can find working or attending trade shows, conferences or events to be a bit stressful and overwhelming. Here are 10 Tips and some encouragement for all the Introverts out there to not just survive Trade Shows, but Thrive! And these are for whether you are working a booth or an attendee! 1.     Embrace your fear.  It’s temporary!&...

A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison! Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketi...

At our Trade Shows, Meetings and Events, there are times when things go wrong. VERY wrong! What can seem like Mayhem at the time can turn out to be an innovative success! Proud to have joining the Trade Show University podcast Terry Matthews-Lombardo, author of the new book Meetings Mayhem - Behind the Scenes of Successful Meetings & Events. Terry is a veteran professional meeting planner with...

More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI. Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual & hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and...

It’s 2022 and that time when we all create goals for the upcoming year.  We are all pretty good at figuring out what we want and what our goals should be.  Maybe even easier when our goals are personal.  ** FIRST - To Put together and set your Trade Show goals, listen to Episode 1 - Setting Your Trade Show Goals !  ** SECOND – Get the Trade Show University Ultimate Goal Setting...

Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!! Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast! We...

It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in desig...

We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories! To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has su...

One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual & hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spend...

How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site? Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, H...