Trade Show University for Virtual & Live Events

What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry. Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakehol...

I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023! Featured in this episode: Jennifer Millett of ARMA International John D'Adamo of VenuIQ Ross Sudentas of ExpoFP Andrew Asaro of SessionBoard Vinnu Deshetty of eva Event Tech Platform Jeanne Brei of National Trade Show Allia...

Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line! Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production Resource Group's Corporate Events Division. He is an IAAPA Brass Ring and Thea award winne...

Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist. Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of produc...

What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on? Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it...

One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow! If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth.  Another way to say it is the Attendee Journey! And it's possibly the number one thing you can plan and orchestrate which will make the greatest...

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up! People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up! Don't let that frustrate you and think the opportunity is lost...

Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results! TAKE PICTURES ...of your booth to use in email follow ups, social media and more. ...of your...

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss: Understanding event sponsorship Different expectations of spon...

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. We Discuss: Handling fear of rej...

There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one): Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not! Not Training your staff How to Work a Show - many companies train their peop...

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and Wine Tying products and services to specific food and wine - mind-blowing! How using food and beverages not only is innovative, but more sticky and memorable And more!! Plus...You have GOT to take 2 m...

Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the a...

Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way! There are different types of leads.  Some cool, some hot, some big, some small.  Some you have a fantastic, in-depth conversation with, and some you just scan their badge. First of all – the follow up starts right during your conversation...

Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk. Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing. We...

Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today! Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #9 - Orchestrating from the First Contact How to plan your attendee's journey How and w...

With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow, Amy knows how to translate your brand and client experience into a profitable selling stage. With a background in design and an innate ability to understand human psychology, Amy creates one-of-a-kind...

If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. But no matter if you are on a strict budget or not, don't miss out on the freebies!        Social Media – of course!  Before the show , tell you will be exhibiting, what...

Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success! Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote ea...

Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you! PRO TIP #4 is to Think Like an Exhibitor. If you want more successful shows going forward, growing shows, higher renewal rates, then you need to get into the minds of your exhibitors to best serve them. Many exhibitors, especially the smaller ones, have trade show coordinators who are wearing many hats.  They are...

We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows. Rachel B. Lee is a fearless brand marketing #ladyboss.   Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her se...

Welcome to another in our series of 5-minute podcast episodes called... Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #8 - Should You have Entertainment at your Off-site Event? When to have entertainment and when not to What type of entertainment should you have? Hear Michael's story about when the entertainers were a COMPLETE FA...

Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups! Rita M. Perez is founder of RitaVentures , a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning group cruises for the past 11 years, and has earned her CTA, VTA, and MCC industry...

Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee! So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract! So think like an attendee…and to start, th...

We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it? Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing. We Discuss: What is Phishing? Is it really dang...