Trade Show University for Virtual & Live Events

How do you find and decide on the best tech tools and platforms for your upcoming trade show or event? Listen in! While helping physical event professionals embrace virtual events during the pandemic, Merijn van Buuren realized that evaluating different platforms was taking way too much time and that there must be a better way to do this to help even more event professionals. Merijn developed Even...

Trade Show PRO Tip #10 - Don't Pre-Judge Attendees One of the top things I see exhibitors doing which holds them back from reaching their potential, but really goes unnoticed, is they pre-judge the attendees walking past their booth. What I’m talking about is looking at someone approaching your booth and looking at them and deciding whether or not to engage with them based on their age, what they’...

In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can Check out Episode #220 Here . Jim and Reginald discuss how The Groom's Man performed at a large wedding show, including: Did they hit their Goals? What did they incorporate from the Coaching Session? Did it work? What went well? What would they chang...

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek. Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including: Goals Displa...

There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest. Dave Loomis is the President of Loomis Marketing, LLC , a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, includ...

Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn fr...

Across the board, businesses agree that they want to get more testimonials. They’re powerful.  As businesses, we love them.  And customers turn to them more than ever! Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period. Let’s give you an easy way to get video testimonials at trade shows from two differ...

If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges! My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufactur...

Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm?  My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at  Bluewater . With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activati...

Meet Joe Colangelo , a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-afte...

Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop. Confusion is not a good marketing tactic! When designing the graphics for your booth, think of it like a billboard, not a brochure. But not just any billboard – an effective and memorable billboa...

Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances! Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at...

You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads! Most companies train on the Basics... Show location and times What the display will contain What they will be giving away Any promos they will be doing What everyone will be wearing And maybe more... Nothing wron...

Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business! In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on...

Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be! Marc Collins, co-founder and Executive Producer of Odyssey Creative, began his theatre and film career around age six. Ever since then, he’s been bringing content to stages and screens for live audiences across the country and around the world. As a corporate and associat...

Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™. We Discuss: Why you...

Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY! Joel Bromley, husband, father of 4 and financial coach, is on mission to build relationships stronger than the third pig built houses. Joel and his wife can’t wait to be front row as...

When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience. You will learn: 1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then. 2. How the trade show in...

What is a trade show coach? Why hire one? And what can they do for your business? First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning! Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE . What is a trade show coach, or think of them as an exhibitor coach: An...

Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring a sense of humanity to AI development ma...

In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'll share the shocking and critical thing that is missing from these numbers! 32% - Booth Space, - for the opportunity to get in front of your target customer. McDonalds – Real Esta...

There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month! Join Map Your Show's Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the trade show industry at varying points in their careers. We Discuss: Advice for women thinking...

When you host an event and something happens that wasn’t expected, how would you handle the situation?    Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton...

If you are not convinced, then please reach out to me! 1.    Connect with & qualify more of your target audience quickly If you’re at the right show!  Only be at shows where your target audience is. Video training 2.    Talk to the same Buyers and Decision Makers as the Big Guys a.     If you’re a small player in an industry...

Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us. On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and als...