Trade Show University for Virtual & Live Events

If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating. Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show! Being by yourself does not allow you to be efficient, maximize your ROI,...

Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette. Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview! We discuss: Preparation / Before you go. How to get through TSA...

Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this! I know I'm going to ruffle some feathers here, but stick with me. I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return! Look I'm not against sponsorships - they help fund...

Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work. Not that you're not working hard - I get that. You are. But you're not doing the right things. Ready to turn things around and Max Out your Leads and Opportunities? Go to Tradeshowu.biz/services Subscribe to https://www.youtube.com/@tradeshowuniversity Mentioned in this episode: Subsc...

Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy! ** Watch the video of this interview - https://youtu.be/be07vkLCfMs Joining host Jim Cermak for the second time is Evan Babins, Event Manager fo...

You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement! Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-servic...

There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024. This is a message specifically for small businesses. I'm talking about any business that has a small booth at a big show, or even you're doing a tabletop booth somewhere. One thing I know about you is that trade shows are just one part of everything that you're doing. You don't have...

If you are launching a new product at a Trade Show, this is a must listen interview! Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell. Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in inv...

Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate! Jessica Sibila is a seasoned leader in the exhibitions...

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question! Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it. Or it’s in an industry you’re interested in but don’t know enough about. Or maybe you’ve never done a trade show before and think you’re ready to commit. I’m going to g...

Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is? You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to help Exhibitors take the overwhelm out of your trade show and event planning! 1. Utilize the show contact. Have your show...

How do you get a 150% increase in qualified leads in one show like one of my clients did?  I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad.  I’m talking 100% qualified, want to meet with you leads! It’s from a little known thing called Tip Stacking.  In this episode I’m going to show you what Tip Stacking is and ho...

I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever! NEVER do these 7 things: DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendees DON'T Eat ...

You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably have been stuck with a quote unquote bad booth location. At some point, you know what I'm talking about. We're talking about being stuck in the back corner on one of those aisles, t...

Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show? Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look...

Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events! Watch this video on the Trade Show University YouTube...

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks! Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks...

To have a successful Trade Show, we need leadership for our team and our exhibit! Excited to bring a class on Leadership Principles to you today! Grab your notebook - you will be inspired! My guest on Trade Show University is Kevin Davis, an executive coach, trainer and international speaker. Kevin's philosophy is simple: “Life is a journey of aligning your dreams, charting your course and navigat...

PRO TIP – Send your New employees to your next Trade Show This secret will help your brand new employees and team members get up to speed quicker than ever! Shorten the learning curve! You'll hear this only on Trade Show University! *** WATCH this episode on YouTube! https://www.youtube.com/watch?v=QFivUR63ITg&t=173s In this episode, I give you 4 reasons why you need to send your brand new emp...

Are you designing your events with Behavior Change in mind? Are you wondering what that even means? You have GOT to understand how important this is, and you are definitely in the right place to start learning! My guest this week is Kristin Malek, and this is her second time on Trade Show University! Kristin is an expert in designing experiences that change behavior and mindset. After 10 years in...

Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever? My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy a...

What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that! Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us , he provides ongoing strategic advice to clients, catering to their specific needs and...

Win the Show BEFORE You Go - Fill Your Calendar! This is a Trade Show University Pro Tip episode – a short one, but one of the most powerful you’ll hear! Win the show before you go...So what does that mean?  It means filling up your calendar with your top qualified prospects before you even get to the show. Think about it.  What’s the main thing you are doing when exhibiting at the show?...

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender. Jim and Merijn discuss Event Mender's upcoming show, including: Goals Display Engagement The booth flow/attendee journey Follow up Working a show by yourself And much more! Connect w...

Goal Setting is one of the Top things you can do for success at your next trade show or event -- IF you do it right!! Excited for this week's guest to give us a fresh perspective with her own method. Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. A speaker, corporate consultant, and workshop leader, she is the award-winning author of Your Goal G...