Toolbox Talk

Are you masking your losses? It's common for tradies to think they are profitable but they don't count how many hours they are working in their business. Here's how to avoid this.

This week, I'm going to discuss the advantages and disadvantages of being a sole trade vs a proprietary limited trade so you can decide what's the best structure for your business.

Unprofessionalism - it's very common in trades business. But if you get your systems organised and are disciplined about it, this is how you can win against your competitors.

Tradies, learn to build up systems that will keep your trades business from drying up. Avoid these common mistakes.

When you understand your margins, you will see how this affects the price you should charge in your business.  Make sure you cover all your costs.

Customers may ask you to drop your price because of the crisis, but I'll give you 3 reasons why you should say NO to discounting.

I told you why it's important to invest in your marketing now I'll give you some examples you can use in your strategy.

Everything has changed since the pandemic arose, affecting the economy all over the world. But that doesn't mean you should stop marketing and here's why.

Most of the tradies I know are a bit hesitant to apply for a stimulus package because they don't think they qualify. But I think you should try and here's why.

They say your physical state is very important to fight this virus but don't forget your emotional state is also important too. Here's why.

If you've gone quiet as an effect of the pandemic, it's time to spend your time and effort doing more marketing.

Our webinar about email marketing with Matt Jones from The Site Shed is out. Have a listen to it and see if he changes my mind.

Email marketing is a type of relationship marketing and I believe it's not a good investment for tradies. But Matt Jones has something to say about it - let's see if he can change my mind.

Nurturing your trades business leads is very important, particularly when your customer is researching (aka tyre-kicking). Learn more.

You need to understand the value of your business before you can sell it. This video will help you understand how having a database of customers can add great value into your business.

Customer lifetime value helps you understand whether your marketing and sales process is effective or not. Find out how to calculate it.

I'll show you why knowing the value of your service helps you confidently stand up for your price, particularly, when a customer says you're too expensive.

Are you able to defend your pricing when prospects start to question you about it? If not, here are 3 steps to help you be confident with your pricing process.

During a quiet period, I don't think you should have a side hustle to earn extra money. But, there is one thing I suggest you do. Watch this.

What happens if get sick? Can your business survive? Here are 2 things you should do to reduce business dependency.

During a quiet period, I don't think you should have a side hustle to earn extra money. But, there is one thing I suggest you do. Watch this.

Charging on a time and materials or hourly rate basis can put you and your customers at risk. Let me explain why in this short video.

This season people are busy trying to deal with Christmas rush projects. So, here are some option on how to manage it effectively.

The best things in your business require time and effort which is something I'm learning again with my new dog. Here's the story.

Variations in a project are common and they can cause many headaches if they aren't scoped out appropriately. Here's how you can fix your variation process.