Today in Digital Marketing

Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of...

Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing De...

We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-M...

There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative. But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments. That's great if your company has a lot of goodwill a...

Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle.   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach T...

A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it.   Contact Us •   Links to today’s stories   📰 Get our f...

Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view.   Contact Us •   Links to today’s stories   📰 Get our f...

Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?!   Co...

Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies?   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Market...

Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever!   Contact Us •   Links to today’s stories   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of...

Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries.   Contact Us •   Links to today’s stories   📰 Get o...

The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag? Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on soc...

It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?  That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Re...

Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social me...

Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍...

A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Adv...

Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Adv...

The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall. Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us...

What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business. Contact Us •   Links to today’s stories 📰 Get our free...

It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.  Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Fo...

It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time? We have extensive coverage today in this special episode.  Contact Us •   Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach...

Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces. Contact Us •   Links to today’s stories  📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO...

Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think.   Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising...

The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell.   Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising : R...

Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM!   📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these ex...