Tod Maffin
Today in Digital Marketing
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Episodes
Correctile Dysfunction 14.08.2024 12:13
Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing ink might be coming to Threads soon. And the crazy law that would require influencers to clear their content with government regulators before posting it. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousan...
Sit Down, You're Rockin' the Boat 13.08.2024 9:58
With elections looming, are brands right to be worried about the secret political leanings of their paid influencers? Also: TikTok is literally giving products away. Meta plays a confusing reverse Uno card. And Instagram copies a Snapchat feature. I know — who'd have guessed?! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Rea...
DTC Sales are Plateauing. Here's Why. 09.08.2024 9:10
DTC sales are slowing. Is it the economy? The products? No, but there are three reasons for it. Has Google given up on AI Overviews in Search? Instagram has a nice update for brands that post a lot of images. And the Self-Proclaimed Saviour of Free Speech shuts down an advertising coalition that spoke freely. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily ne...
The Case of the Missing $16M Google Ad Credit 08.08.2024 9:16
An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertisi...
The Subtraction Principle 07.08.2024 10:42
Two prices, one answer — where do you put your discount? Media buyers rethink X after the platform sues an advertiser coalition. Questions about how effective the latest brand safety tech really is. And what Shopify sees in the forecast for the months ahead of consumer spending. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach...
Blue Monday 06.08.2024 13:30
The U.S. declares Google an illegal monopoly. What's next for one of the world's biggest ad platforms? Netflix's ad prices keep dropping. Apple has another privacy feature your web site isn't going to like. And why you might have paid for your competitor's ads last week. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Adverti...
When Brat is Not Brat 02.08.2024 16:59
The risks of jumping on board a fast trend. Amazon's warning could fortell a slow quarter for us all. Google hates tax laws, and you'll pay because of it. And LinkedIn has a new badge you can't even ask for. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on soci...
All Your Ads Are Belong to Us 01.08.2024 6:49
Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decisio...
Move Fast and Cancel AI 31.07.2024 13:50
Back to the drawing board — Meta kills celebrity chatbots. The Performance Max change we all wanted is here. New data on where young people start their online purchasing journey. And NBC spent $7 billion on the Olympics. Has it paid off in ad revenue? We have the numbers. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousa...
How Do You Do, Fellow Boomers? 30.07.2024 8:55
A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousa...
Inside the Slow Crumbling of the 'Google Network' 26.07.2024 6:05
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousand...
Influencer Marketing Grows Up 25.07.2024 5:05
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social me...
Think You Can Stop What They Sell? I Doubt It. 24.07.2024 7:28
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO...
Cookie Cancellation: Cancelled 23.07.2024 12:13
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or co...
Snap, Crackle, Pop. 19.07.2024 7:54
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong? Links to today's stories Rate and Review Us • Contact U...
The Last B, Well, That’s Not That Simple 18.07.2024 15:26
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO P...
One Tiny Toggle 17.07.2024 16:27
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands. Links to today's stories Rate and Review...
The Real Cost of Amazon's Prime Days 16.07.2024 10:28
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the c...
SPECIAL: "True" (AKA "Wazzup") by Budweiser 12.07.2024 18:55
A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen. Privacy & Opt-Out: https://redcircle.com/privacy
SPECIAL: "1984" by Apple 10.07.2024 16:25
The untold story of what many believe is the best television ad of all time. Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the s...
SPECIAL: The Surprising History Behind "Mana Mana" 08.07.2024 18:19
The untold story of one of the original acoustical earworms. Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the fre...
The Security Breach We All Feared Has Happened 03.07.2024 17:49
The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-M...
If You Can't BEAT Apple... 02.07.2024 6:06
A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think. Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these...
Meta's Ad Platform: Half-Measures Availed Us Nothing 01.07.2024 10:40
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check. Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ List...
Meta Hates Bots. (Except Those It Creates.) 28.06.2024 7:24
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?! Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousa...
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