TLDR: The B2B SaaS Growth Podcast Recording

Most founders stay in the CEO seat too long. Tony Jamous didn't. In this episode of TLDR, I spoke with Tony (founder of Oyster) and Hadi (new CEO) about stepping back when the company needs something different. Not because the company was failing. Because it needed something different to scale. Tony asked himself: "What needs to happen for Oyster to reach $10 billion?" The answer? A different CEO....

Everyone says cold email is "saturated." But what they really mean is: the usual way of doing cold email is dead. In this episode of TLDR, I spoke to Rey Fernando (CEO, eight25), who's generating 300+ enterprise meetings/year, ~$10-12M pipeline, and $3–7M closed revenue from outbound. But nothing about his system looks like what most teams do. Most outbound advice today centers on finding better s...

Most B2B marketers treat events like a channel. Book a venue. Get people in. Hope something comes out of it. And that's also why they fail. In this episode of TLDR, I spoke with Taryn Talley (30+ events, $2.4M in revenue over 4 years). Her approach is completely different. She doesn't start with pipeline targets or event logistics. She starts with: "Who do we actually want to build relationships w...

Most SaaS companies guess their pricing. Because they're operating from a secondhand context. Competitor research. Pricing surveys. "Best practices." None of that tells you what'll work for YOUR product. And that's exactly how we had priced Chosenly. No framework. No model. Just gut feel on what would work. Turns out… that's not unusual. In this episode of TLDR, I spoke with Dan Layfield from Dili...

Cold email isn’t dying. Lazy marketing is. In this episode of TLDR, I spoke with James Milsom, Head of Marketing at Hunter.io , about what’s actually working in cold outreach right now. Here’s some uncomfortable truths: 😟 Campaigns sent to 1,000+ recipients average ~2% reply rates 😟 71% of decision-makers ignore emails because they’re irrelevant 😟 Open rates and click rates? Mostly noise. Repli...

Most marketers still treat cold calling like it’s not their job. And that’s a problem that needs to be fixed. In this episode of TLDR, Evan Dunn shares how he took an outbound program from 0 to 5 meetings/day - not by just hiring more SDRs, but by applying demand gen-level experimentation to outbound. Why does this matter for marketers? Because the fastest path to offer clarity isn’t waiting on de...

LinkedIn Ads used to be niche and expensive. Now it's mainstream and expensive. In this episode of TLDR, Srikrishna (CEO of Factors.ai ) and I were discussing how the change in LinkedIn Ads is massive: B2B ad spend on LinkedIn jumped from 3-5% to 20-25%. Everyone finally realized it's the only way to reach decision-makers at scale. But here's the catch: if everyone's doing it, then the old playboo...

Most writers are worried AI will take their jobs. But Devin says CMOs should be way more worried. In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s really breaking in B2B content, and why the old playbooks are falling apart. Tune in to hear us break down: The real reason most B2B content is bad Why t...

Lead scoring is BS. At least that's what I thought before talking to Jon Farah. Here's the thing - I've seen too many companies do this: Marketing teams sit in a room. "Website visit = 1 point. eBook download = 10 points. Demo request = 50 points." Why those numbers? Because they “sound good.” 🤷‍♂️ Then sales gets these "qualified" leads and goes... "Why am I calling someone who never asked for a...

We just had one of the best-dressed guests on our podcast! And while we didn't get to go deep into grooming tips, we did get to talk a lot about building a founder brand. 38 MQLs (in 1 month), with  >10% of revenue tied to the founder brand. That’s the ROI Tony Jamous gets from showing up as the founder of Oyster. When Oyster launched, they didn’t have a product yet. What they did have was a be...

With programmatic SEO you can create 100s of pages at once.  When I started my career, I saw companies like Zapier, Canva and AirBnB see great success with this, so I dreamt of implementing this. But when I tried learning, I only got vague information like: Find keywords that scale (eg: "Hire fitness influencers in Dubai", "Top beauty creators with high engagement”) Build a data base with relevant...

2x engagement. 7x meetup turnout.  All from simply asking people to pay! Most people worry that monetizing a community will kill engagement. Harsh proved the opposite. He added a small membership fee, and in just 2 weeks: Engagement doubled Webinar attendance spiked IRL meetups jumped from 20 people to 150+ All because people actually had skin in the game This did not involve any massive research...

A lot of marketers chase shiny new personas. Very few ask: “ Who are we overlooking ?” Turns out these “forgotten audiences” convert like crazy. I spoke with Andy Groller, CEO of Dragon360, about how his team helped Snagit generate $280K in revenue in just 4 months, by going all in on a segment that hadn’t been marketed to in years: technical writers. This wasn’t a viral stunt or a flashy rebrand....

How do you build $100M in pipeline without a massive sales team? David Ly from Iveda had the best answer:  Partner with someone who already has one. After 20+ years of building cloud video and AI platforms, here’s what he figured out: Big companies tend to move slow. Which means, if it takes them 9 months to build something, David and his team can do it in 3. They didn’t have the speed of innovati...

At Spear Growth, we once built a massive partner program. Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.” Now how many leads did that generate? Zero. Looking back, it’s obvious: we were chasing quantity over actual traction. Which is why Jason’s take on partnerships hit so hard for me in this episode. I...

"We put bounties on our prospects…and generated $100K” 🤠 Tara just shared the most creative event marketing I've seen. The challenge: Make a $40K booth sponsorship actually worth it. Their solution? Create literal "WANTED" posters of 20 target prospects. The offer: "Bring this person to our booth and you BOTH get a prize" The results were shockingly good: $100K+ pipeline in just 3 days 50% of the...

8000 leads at just $5 each?  Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss. I mean seriously, look at these results: 🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 days How did he do it? With one 81-minute pillar video + five strategic supporting videos +...

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM P...

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in the...

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in the...

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM P...

What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in 4 months 400% increase in customer advocacy Reduc...

Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to...

Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention...

Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar...