TLDR: The B2B SaaS Growth Podcast Recording

Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes!  Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience...

$50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo.  Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive...

Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your d...

0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says -  "I don't know if we're a fit. But let me walk you through a customer c...

60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker 's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on so...

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, a...

Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building the right audiences to creating the right content....

30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post. Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit. So…..he did something different. Instead of calling it a free audit, he attached a cost to it. The cost? Leave a review for them. It worked so well that he plans to run it as #ads. And there, you have it: An ever...

Every founder says, “Let’s do what Adam does”. But what does he do? He runs 2 SaaS companies: Retention.com at 22 million ARR RB2B at 1.35 million ARR He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch. The freemium strategy = RB2B is 100% free forever for some users. In the beginning, this cost him. He got 3000 users in a couple of weeks. How ma...

95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis. What did @Lashay do differently differently? Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this) She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research) How many people...

The most common question founders/marketers ask me: “How to get G2 reviews?” I didn’t have the right answer until this episode with @Nick Bennett. Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost! Here’s how: He made a list of users who filled out an MPS survey in the last 90 days. (He emailed 310 folks. I did the math: He got a frickkin 24% conversion rate 🤯) He shot t...

Ryan and I work in ad agencies. Refine Labs & Spear Growth. We’ve audited 100s of Google ad accounts. So, we decided to turn this TLDR into a discussion. Note: This episode is not for beginners. We share examples of our clients’ campaigns including some of the coolest experiments we’ve run. We especially focus on how we've reduced CAC. Hosted on Ausha. See ausha.co/privacy-policy for more info...

5k/month ad spend = ?? pipeline Ryan generated 700k in pipeline 🤯 This wasn’t always the case. His client had been running Google ads for the last 12 months. They got 900 leads! Guess how many converted? Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over. They had a limited budget, so he set up 5 tight campaigns. For the first 3 months, nothing really worked. Then, 5-figur...

Every B2B SaaS company has a podcast. 🎤 You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why? They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this. He experimented with something new. He created a...

You spend $$ on paid media. Yet your landing pages don’t drive pipeline. Where are you going wrong? We asked the OG Tas Bober and she answered. (Her answers compel you to rethink your entire strategy) Unless you’re living under a rock, you already know who she is. In case you don’t, she consults B2B SaaS companies on their landing page and paid ads strategy. She talks numbers and drives results. H...

Only 5% of your ICP is in-market. 95% aren’t even aware of your category. How do you generate demand for such a big chunk? We asked and Madhav (Head of Marketing at Storylane) answered. He is in this exact situation. He is generating demand for a category that’s brand-new. His goal? Go from 1 to 10 million ARR. He figured out 3 demand-gen strategies that work wonders: Capture existing demand from...

Webinars are on every marketer’s to-do list. But no one knows how to run it. Either no one shows up or the wrong folks do. But Mason here is an exception Every quarter, he conducts a webinar. The meeting is full of his ICP. Just his ICP. He bags 8 deals with an average value of $30,000. How? He has a pre-webinar and post-webinar process. Pre-webinar He connects with the right-fit customers on Link...

$25,000 deal closed in 3 weeks. Using the channel… wait for it… SEO. Don’t believe me? Let’s make this harder to believe. They also added another $100,000 in qualified pipeline. 😏 These are real numbers Cacheflow generated. They saw initial rankings in 3-4 weeks. and got their first customer in less than 6 months. Riley (Director of marketing) is spilling the beans. In 26 minutes, we talk executi...

Less buying friction = Shorter sales cycle How short, you ask? 50% shorter, says Natalie (Head of Growth & Operations). I’m sure there are many best buying practices. But here are the 3 proven ones: Ungated product experience (interactive demo) Public pricing Easy demo scheduling Natalie spent 1 quarter solving each. She only bought 2 tools: Chili Piper and Clearbit If you want to know her exa...

Building a partnership program is tough. Building one that's profitable, fast… is hella tough. Not for Cory. He onboarded 42 partners in 3 months. A good number of them started sharing referrals almost immediately. Not only that, he also: Fully automated the partner acquisition pipeline Launched a new partner hub learning center Developed #outreach sequences for partner acquisition What was his ga...

Nemanja closed 63 deals in 1.5 years. All LinkedIn inbounds or referrals. How? He took the best B2C strategies and used them in B2B. This was no joke. It required some convincing. And boy....did he go big? He proved his strategies to 200+ #startups. And then…there was no looking back. What’s his best strategy? Guess you’ll have to watch the #podcast. Hint: Content Creation. No, not your run-off-th...

Mason used popcorn… to re-engage 25% closed lost deals. How? On the surface: He used the power of popcorn and puns. Sent popcorn to closed lost deals with a note: “Hey, we’re popping back in. Wanted to see if now is a better time.” Here’s what is interesting to me: It’s not that simple. Mason has perfected every step of the process. Everything from setting up the CRM for this to when to buy the go...

$100,000 in sales in 1 hour. Not clickbait, just the power of webinars. Everbody does webinars. Check your inbox. You probably have unopened webinar invites. This is the current playbook- Promote: Promote is a little on owned media. Maybe also promote it via ads or cold emails. Present: Show something hopefully valuable? Pester: Bombard with follow up emails. Or worse… start calling people up. The...

If you know martech, you know Scott Brinker. Yes, the Editor of the chiefmartec.com blog. He talks about the intersection of marketing and tech. This passion project is now his brand identity. It follows him everywhere he goes. But how did he build his personal brand 12 years ago when… it wasn’t even a thing? Our podcast answers this. He talks about: His thought process How he grew the blog His cu...

Competition is higher than ever. Budgets are being cut. Profitability is not optional. SaaS marketing is getting tougher. There's one thing everyone should do. Funnel optimisation. I predict you'll hear everyone talking about this. We can keep optimising existing funnels. But, we can also change the game. What if showing the product didn't happen at the end... But at the beginning? How would that...