Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us Fan Mail Do you want to convert website visitors 3X higher than you do now?  Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.  Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.  Highlights : There is a lack...

Send us Fan Mail I’ve been getting this question a lot lately because marketing budgets are getting slashed. What’s the question, you ask? How do I get more ROI from content marketing? I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results. If you...

Send us Fan Mail What is the biggest mistake marketers make in copywriting? It’s choosing clever over clear. In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting. Show Highlights Why is clarity so important in copywriting?  How to clarify complicated jargon.  When you can use jargon (sparingly). Resources mentioned: https://tinymarketing.me/e...

Send us Fan Mail Do you dread sending cold 🥶 emails? I do! I feel all sorts of awkward and avoid cold emails at all cost. Well…not anymore. I chatted with Laura Lopuch , the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months. Links and resources mentioned : Show notes: https://tin...

Send us Fan Mail Burnout as a content creator in a digital world is real and, unfortunately, common. In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content. In this episode, you’ll learn how to: Change your mindset on content creation Identify your missions as a creator. Choose...

Send us Fan Mail Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer. Today, you’ll learn: The benefits of using personas The process of creating a persona How to use this information to create targeted content Kirk Enright joins us today to take us thro...

Send us Fan Mail You aren’t seeing traction with your content marketing. You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing. It is most likely your content themes. If you’re trying to attract everyone, it will not work. I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress abou...

Send us Fan Mail Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!).  In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing. Content Harmony's data-driven workflow helps you build awesome briefs and optimize your content with our AI-dri...

Send us Fan Mail As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day.  Delegation can be a powerful tool when you are busy and need to streamline your business. In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how delegation can help take your b...

Send us Fan Mail Have you run across this problem?  You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI. When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION. Think of repurposing as part of your distribution strategy. By ta...

Send us Fan Mail Is your ideal buyer executive or the C-suite?  Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively). By conducting original r...

Send us Fan Mail Content burnout is real.  It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place. Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to me. From the perfect conte...

Send us Fan Mail Even with a skeleton crew, you can still keep your brand on point. Lidia Racoma Varesco is teaching us how to set up our Canva account for success. Learn how to: 1. Build your brand kit for quick on-brand graphics. 2. Use folders to organize your graphics. 3. Hire a designer to create custom graphics in your Canva. Show notes and resources:: https://tinymarketing.me/ep14 Are you t...

Send us Fan Mail Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership. That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings. In this episode with Michele Linn of Mantis Research, we talked about how...

Send us Fan Mail The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes. You might be spending too much time creating content.  I'm sharing ten ways to repurpose your content marketing. The benefi...

Send us Fan Mail How do you get a reputation as an expert in your field? Through consistency. Show up consistently. Narrow the focus of what you talk about. Add value to everything you do. The first step in getting known for a topic is to narrow down what you talk about to content themes. We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes. Durin...

Send us Fan Mail How can podcasting increase revenue?  In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media , teaches us how businesses are increasing revenue through podcasting. Find the resources mentioned in this episode: https://tinymarketing.me/ep10 Join my events community for FREE monthly events. I offer free events each month to help you master your business&apo...

Send us Fan Mail Are webinars going to decline as the country opens up?  HELL NO.  The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend.  What will you learn?  - How to turn your webinar attendees into...

Send us Fan Mail Content marketing can be tough, especially when it comes to creating quality content for your audience. It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer. In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’...

Send us Fan Mail Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving.  Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn:  - How to use modern techniques for emailing your list - How to sell through value - How to use stories in your email marketing Show notes at: https://tinymarketing.me/...

Send us Fan Mail Do you want to sell more using LinkedIn, but without the spam? No one likes being pitch slapped when they accept a connection request.  There is a better way.  Mindi Rosser, Social Selling Strategist, walks us through how to build real relationships that lead to sales using LinkedIn. Show notes at: https://tinymarketing.me/ep06 Connect with Mindi Rosser Web: https://www.mindirosse...

Send us Fan Mail In this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan! We discuss:  1. The importance of building a strategic plan for 2022 using an Agile approach.  2. How to create a simple plan using the "1-2-3" approach. 3. Talk about how companies and marketing departments who don't know what direction to go can do to mov...

Send us Fan Mail In this episode of the Tiny Marketing Podcast, you will learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:  - How to create digital marketing strategies on a quarterly basis - How to be agile with your marketing - How to simplify your planning EPISODE HIGHLIGHTS 03:45...

Send us Fan Mail In this episode, you will learn how to make a social media launch successful.  Join Sarah Noel Block of Tiny Marketing and Dhariana Lozano, social media consultant and fellow Orange Squad member to learn:  - How to create a launch goal - How to build a launch schedule - How to create engaging social media posts to sell to your audience Don't forget to follow   the podcast so...

Send us Fan Mail Do you want to grow your team, but don’t have the resources to hire in-house? In this episode of Tiny Marketing, Donnie Boivin walks you through how to outsource (without screwing it up!). Outsourcing can be the key to scaling your business and reducing expenses.  Yet, as with anything, there are risks and you need to take precautions.  Hire Outsourcing Expert Donnie Boivin as you...