Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us Fan Mail Can you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and focusing your efforts there,...

Send us Fan Mail Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and th...

Send us Fan Mail On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions. The duo further expounds on how events can ser...

Send us Fan Mail Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery. Episode Highlights: Entrepreneurs often create marketing messages in isola...

Send us Fan Mail In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and per...

Send us Fan Mail In this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not realizing the potential ri...

Send us Fan Mail  The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the CEO and Founder of Tulip Media Gr...

Send us Fan Mail Discover the Secrets to Designing Your Business Finances for a Tailor-made Lifestyle In this engaging episode, Sarah Noel Block and Christy Bowie delve into the art of creating personalized financial goals for business owners that align with their unique needs, desires, and ambitions.  Learn how to break free from generic financial targets and design a goal-oriented financial fram...

Send us Fan Mail  Are you ready to unlock the secrets behind your unique recipe for success in business? In this exciting episode, host Sarah Noel Block chats with entrepreneur and business coach Dean Mercado , founder of Online Marketing Muscle, as they explore the ins and outs of creating a distinct and powerful marketing strategy that will set you apart from the competition. Find the show notes...

Send us Fan Mail As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth.   📝 Find show notes and resources:   Episode 40 Show Notes 🔗 Resources mentioned:  StoryPr...

Send us Fan Mail In today's podcast, we'll discuss a marketing tool called StoryPrompt that transforms how businesses engage with their customers and manage their marketing strategies. This powerful tool offers many features, such as the Wall of Love, Mixes, Campfires, Agency Use, Case Studies, and Community Building. Win a free annual subscription by entering the giveaway on the Show No...

Send us Fan Mail Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals. 📝 Find show notes...

Send us Fan Mail Welcome to the tinier marketing episode on partnership marketing promotion! Discover six steps to promote partnerships effectively: shared social media posts, takeovers, newsletter swaps, co-written emails, co-created reels, and co-created events. These strategies help you tap into new audiences, amplify your reach, and grow faster. Partnership marketing has been pivotal for my bu...

Send us Fan Mail Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunit...

Send us Fan Mail Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice! Strategy 1: Marketing partnerships Creating a custo...

Send us Fan Mail Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.  In this two-part episode, Michelle Treseme r and I investigated which marketing activities to cut when you have limited resources. Listen to part one here . Join our live webinar: 5 Website Mistakes Killing...

Send us Fan Mail Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.  In this two-part episode, Michelle Treseme r and I investigated which marketing activities to cut when you have limited resources. In part one, Sarah and Michelle argue the importance (or lack of) of showin...

Send us Fan Mail I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences. You start off at zero, but so does everyone else. The way to grow your audience quickly is to: A) Add value & solve your ideal customer’s problem. B) Get in front of your ideal customer. So, if you have NO audience, it feels impossible, but it’s not. Through...

Send us Fan Mail You need leads, but don’t want your outreach to be super spammy! How do you do it? In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way. Show Highlights: √ Balance personalization and scale to keep your pipeline full. √ De-risk conversations with skeptical prospects. √ Divide sales duties, so you don't burn out. Show...

Send us Fan Mail If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team! Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate. Today, we're chatting with Shah Ahme...

Send us Fan Mail I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them. A big part of a successful relationship with outsourced help is the perfect creative brief. In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for...

Send us Fan Mail Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends?  Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together be...

Send us Fan Mail We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much. The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to...

Send us Fan Mail How do you come up with content ideas? In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to. Key Learnings: 1. Look for trending content. 2. Built a guest pos...

Send us Fan Mail Today, we're talking about your WHY and the HOW. You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish existed when I was...