Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Send us Fan Mail Watch the video on YouTube. Your inbox is probably holding a handful of conversations that didn’t end. They just stopped. A great call, real interest, maybe even a proposal sent, and then… silence. That quiet can feel oddly personal, which is exactly why so many consultants avoid following up until it’s painfully awkward. We don’t do “just checking in” here. We walk through five s...

Send us Fan Mail We break down why proposals get ghosted and why the real fix is a paid gateway offer that builds trust before you ever ask for a five-figure yes. We share a simple framework, naming rules, and a five-question template you can use today to turn early interest into a clear next step.  • the three jobs a gateway offer must do: charge for access, deliver real results, create earned tr...

Send us Fan Mail We drop the polished act for summer and share the raw conversations where the best marketing insights actually show up. We explain what’s changing in our Uncut Summer Series, tease what’s coming for solo B2B consultants, and invite you into what we’re building next. • why we publish bi-weekly in summer and lean into unedited audio  • how live conversations create real-time “aha” m...

Send us Fan Mail Apply for Booked Out in Six Sixty-five registrations from a handful of appearances, one email, and one LinkedIn post sounds like a fluke, but it’s not magic. It’s a tight offer, a timely problem, and a simple challenge design that makes taking action feel doable. We’re sharing the full behind-the-scenes debrief of the “Three Days to Three Sales Calls” Challenge, including what it...

Send us Fan Mail JOIN THE CHALLENGE Referrals feel amazing until they slow down, and suddenly your calendar looks emptier than it should. We’re talking to the solo consultants who are great at delivery but stuck in the messy middle: subcontracting too much, relying on past coworkers for leads, and realizing you never had to learn sales because “pre-trust” used to do the heavy lifting. We walk thro...

Send us Fan Mail You can be great at what you do and still feel slammed every week. That pressure is not just “too much to do” it is usually a few operational bottlenecks quietly stealing your time, attention, and revenue. Sara Noren Block sits down with Jen Hamilton, a fractional COO who has spent years inside solo consultant businesses, to pinpoint what actually breaks first and what to fix with...

Send us Fan Mail Get the workshop & resources here. We share a simple, consent-based way to turn connection calls into sales opportunities without sounding pitchy or forcing a script. We break down the exact moment most of us freeze when a buying signal shows up and give you a repeatable bridge you can practice right away.  • why networking calls stall even when people “need what you do”  • th...

Send us Fan Mail Join Authority Lab for FREE. We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals. • how AI is changing publications, traffic, and what editors...

Send us Fan Mail We unpack a simple framework for choosing the right kind of community so your growth feels sustainable instead of chaotic. Brie Lever breaks down how free vs paid and education vs connection change everything from engagement to ROI, plus the myths that quietly sabotage most community launches.  • Defining community through identity, connection, education and shared purpose  • Draw...

Send us Fan Mail Join Bold Content Collective | Early Bird Until April 30 We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule. • th...

Send us Fan Mail We lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from. We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat.  • posting on LinkedIn and sending newsletters without a clear pipeline  • effort vs clarity and why copying tactics fails...

Send us Fan Mail We break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy.  • Why paid workshops drive attention, attendance...

Send us Fan Mail This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week. We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap.  • pre-selling as paid proof of conce...

Send us Fan Mail On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week ti...

Send us Fan Mail Get the Kolbe credit here. We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins. • what Kolbe measures and why conation matters • how a 6673 pr...

Send us Fan Mail We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income. • three-offer stack tha...

Send us Fan Mail We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads. • three recurring sales call mistakes and how to fix them • four fit factors to qualify buyers fast • simple bridge score you can run on...

Send us Fan Mail Register for the workshop + bonus hot seat session for only $37! We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions. • defining a one-line positioning that states problem, audience, and...

Send us Fan Mail We share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through. • reframing networking as a business development call • doing targeted pre‑event research and LinkedIn warmups • arriving early to make first conversat...

Send us Fan Mail We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out. • definition of lifecycle marketing and where it sits in the funnel • flows versus campaigns, triggers and ex...

Send us Fan Mail Try Crewfiction Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your book...

Send us Fan Mail Download Lisa's LAUNCH framework. We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content. • why original research beats AI‑generated content • how to choose partners wi...

Send us Fan Mail We unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction. • purpose of a lead magnet as list builder for cold audiences • matching messaging to s...

Send us Fan Mail We map the five lead sources that drove the most revenue last year and share the simple systems that make growth feel calm: niche communities, guest podcasting, lead waterfalls, LinkedIn nurture, and referrals done right. The aim is clarity, not hustle, so you can double down on what works for you. • auditing closed-won deals to find true lead sources • how to find and show up in...

Send us Fan Mail Book a Booked-out Blueprint here . We break down how solo consultants build simple systems that match their brains, document on the fly, and hire without chaos. Pamela shares a step-by-step approach to roadmapping, capturing SOPs, and finding the right people at the right time. • defining what to keep in your zone of genius • mapping workflows into automations, templates, and pers...