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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Business EN ↓ 103 episodes

Welcome to Time for a Reset , the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape. New episodes drop regularly. ...

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Episodes

Episode 3 - Integrating Sales & Marketing 21.04.2020 30:01

In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial, chartered marketer and Women in Tech leader. Her remit spans both sales and marketing so she brings unique insight in to how to connect marketing and technology to drive business growth. This episode was recorded via Zoom at the height of COVID-19...

Episode 2 - Marketing in the Boardroom 07.04.2020 24:09

On this week’s episode, we have Stephen Taylor. Stephen is a seasoned marketer who has held senior marketing roles at P&G, Samsung, Findus and Paypal. He has recently taken on the new role as Global CMO for HMD, the home of Nokia Phones. In his career, he has managed marketing both for EMEA and globally so has deep experience of representing marketing at the C level in some of the biggest orga...

Episode 1 - The CMO as Orchestrator 26.03.2020 24:28

The first podcast will see Control Vs Exposed (CvE) European president Paul Frampton interrogate Ice Lolly’s chief marketing officer Simon Lloyd on what he wants to hit reset on in marketing. Simon talks about the importance of the CMO as the orchestrator and lead collaborator across the board table. He talks about why collaboration with the CIO is critical to marketing's future success. Sup...