Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode, Paul sits down with Cheryl Calverley, the CEO and CMO of EveSleep, a company that has mastered the art of business transformation. With over 15 years of experience in marketing roles at companies like Unilever and AA, Cheryl brings a wealth of knowledge and a unique perspective on business transformation and leadership. Cheryl understands the complexities of business and how no bu...

Are you tired of being bogged down by "busy work" and feeling unappreciated as a marketer? In this episode, Paul chats with Jada Balster, Head of International Marketing for Workfront, an Adobe company.  Jada shares her insights on how to break free from the daily grind and focus on what truly matters in marketing. With the shocking statistic that marketers only get to spend 19% of their...

Are you tired of hearing about the obsession with quick, short-term results in marketing? In this episode, Paul sits down with Jasper Martins, CMO of Pension Bee, a company that recently announced its IPO with an estimated valuation of £350m. Jasper brings a refreshing perspective on how to gain buy-in for investing in brand as well as performance marketing and shares some of his secret sauce for...

In this episode, Paul Frampton sits down with marketing leadership expert, Thomas Barta. With a background as a Marketing Director at Kimberley Clark and global leadership program at McKinsey, Thomas has seen firsthand the lack of leadership focus in the marketing industry and is dedicated to elevating the role of marketing.  In this candid conversation, Thomas shares his no-nonsense approach to b...

In this episode, Paul talks with Alison Sagar, a seasoned marketing leader with a wealth of experience at companies such as PayPal, American Express, and Snappy Gifts. Alison shares her expertise on how to build a strong relationship with the C-suite, specifically the CFO, and how transparency, NPS, and smart use of working capital can help gain trust and drive growth.  She also delves into the ch...

In this episode, Paul sits down with Sophie Devonshire, CEO of the Marketing Society. Sophie has a wealth of experience in the marketing industry and shares her insights on the importance of reestablishing marketing as a "noble profession" and how it is critical to business success.  She delves into the need for marketers to not only focus on "doing well" but also "doing g...

In this episode, Paul sits down with Steph Douglas, the founder of Don't Buy Her Flowers, a thoughtful gifting company that challenges traditional gift-giving norms. Steph shares her journey of starting the company, from being puzzled by the traditional 8 flower bouquet on the birth of her first child to curating a brand and customer experience that truly meets the needs of her customers.  Li...

In this episode, Paul sits down with Oli Whitten, the COO of Adform, a leading independent ad tech and marketing platform trusted by global brands worldwide.  Oli shares his expert insights on the growing trend of brands pushing for more transparency and independent measurement from the walled gardens. He also shares his predictions on how digital identity will evolve post-3rd party cookie and how...

In this last episode before the festive break, the focus of the conversation is very much on the critical leadership role that CMO’s play. Paul talks to Iris Meijer the Global CMO for Vodafone Business who tells us that only 5% of marketers have confidence they can affect their company strategy. Iris has made it her personal mission to bang the drum for marketing as a leadership function and to bu...

In this episode with a difference, Paul talks to Timothy Armoo, founder and CEO of Gen Z agency Fanbyte, winner of Entrepreneur of the Year and one of the Evening Standard’s ‘Most Influential People’. Tim was also behind the world’s first Tik Tok House which he launched during lockdown. Tim gives it straight about where brands are missing the point when it comes to working with influencers and pla...

 In this episode I talk to Wendy McEwan  who is brilliantly qualified to talk about the future of marketing and where tech and data fit in. Wendy has had a diverse career including brand side, publisher side, ad tech and SaaA and now runs marketing in APAC for Knight Frank and sits on the Marketing Society board. In her “Reset”, Wendy calls out how the #wfh trend brought abt by covid is putting mo...

In this episode Paul chats to Chris Carter, Marketing & E-Commerce Director of Specsavers where he tells us about “ditching the marketing plan around mid-March” and how this “liberated and empowered” the marketing team. Chris shares how he and the team, during the early weeks of Covid19, established new principles such as focusing on just one goal each week. Chris tells us about the increased...

In this episode, Paul chats with Ben Rhodes, ex Group Marketing Director for Royal Mail and Marketing Week columnist. Ben chooses to hit reset on the industry chatter of “a next normal.” He argues that we are instead entering a technology environment similar to that of the 1920’s (when the National Grid was set up) so the commercial opportunities are vast and wide-ranging. Ben talks about the fact...

In this episode, Paul talks to Tony Miller, Marketing Director of WW ( formerly Weightwatchers). Tony has spent half of his career agency side (in digital, data and tech) and half brand side at Walt Disney and now WW. As such, Tony brings a balanced view on the role of data and digital and how to partner effectively, both internally and with agencies. Tony shares his approach to collaboration and...

In this episode Paul talks to Mark Nicholson, Head of Online for O2. Mark and Paul discuss how the remit of the digital lead in a large organisation has changed and how and where marketing and digital intersect. Mark stresses the importance of frictionless digital experience to drive customer retention and satisfaction, a pertinent reminder in a post pandemic world. Mark also talks about the frame...

In this latest episode Paul talks to serial marketing entrepreneur and Hong Kong based David Ketchum who has spent almost 30 years falling in love with Asia. David and I discuss how the region where COVID-19 started, has been affected and the transformation it has brought about in marketing circles. David shares his unique insight in to how the countries of North and South East Asia differ, both c...

In this episode, Paul talks to Andrew Barraclough of GSK about the need to re-set and re-frame the role of design within marketing. Andrew re-defines design as the glue that stitches together brand experience, digital, shopper and beyond, stewarding the overall experience. Andrew also shares his view that design need to be no longer be “the brand police” but more creators of flexibility within a f...

In this episode, Paul talks to well-known marketer Pete Markey who is currently CMO at TSB Bank and ISBA Vice President. Pete shares why marketing is a lot more than communications – why it should set the agenda for customer experience, the brand and the true embodiment of a company’s purpose. Pete talks eloquently about how marketers need to lead the education and transformation around digital an...

In this 10th episode, Paul is joined by the incisive and straight talking Jay Friedman, President of Goodway Group (CvE’s parent company) – also Paul’s boss!). Jay intelligently dissects the previous 10 episodes and calls out THREE controversial statements he fundamentally disagrees with. Jay goes on to make the case for treating marketing as a science and the importance of social psychology and b...

In this episode, Paul hosts a special extended discussion around the role of social leadership namely being active as a leader on social channels such as Linkedin, Twitter and beyond. CEO's who are active on social media have been proven to have stronger customer engagement and prospective talent are more attracted to businesses with socially active leaders. Why then do so few CEO's, and...

In this episode, Paul talks to Jake Newbould, Head of Digital Marketing for Piglet in Bed, a fast growing direct-to-consumer home bedding and furnishing brand in the UK and US. Hot on the heels of the CvE hosted DTC webinar on which Jake was a panellist, he unveils the secrets of how DTC brands stay close to customer feedback, apply an analytics mindset to everything and master performance marketi...

In this episode, Paul takes a look at the disruption impacting the creative landscape. Paul talks to Gerard Keeley, co-founder of Vidsy, a creative technology startup and creator community built for brands, not agencies. Gerard's reset is on the mindset around creating for digital and helping marketers develop more strategic and agile frameworks for creating content for platforms like TikTok,...

In this episode, Paul talks to Kate Owen, Director of Industry and Key Account Marketing at Capita. Kate has held senior, global marketing roles for 20 years for companies including Thomson Reuters and the NHS.  Kate calls out the need for marketing to be more authentic and personalised and how many B2B organisations still fail to leverage marketing technology, automation and account based managem...

Hot on the heels of ISBA and PWC releasing their groundbreaking study on the programmatic supply chain, reported in the FT, Marketing Week and trade press, I talk to the two guys that led the study to dig deeper in to their findings and the implications.  Steve Chester, Director of Media and Sam Tomlinson, Partner of PWC tell me why it took 15 months to get the necessary access to data, why only 1...

In this episode, Paul talks to Jazz Hanley, startup founder and Partnerships and Propositions Lead for Tech Nation, the govt backed growth platform for tech companies and leaders. Tech Nation's recent 2020 report revealed that UK tech investment in 2019 grew 44% to £10bn, but how has #COVID19 changed this trajectory? Jazz and I discuss how the crisis will impact entrepreneurs, startups, fundi...