Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Recorded live at the Cannes Lions festival, this episode features a series of conversations with top marketers from Microsoft, Klarna, Zoom, Lowe’s, and HP. The guests share their perspectives on the shift toward creator-led strategies and why these individuals are becoming more like agencies than just influencers. David Sandstrom from Klarna discusses the democratization of creativity through AI,...

In this episode of Time for a Reset: Insights from Global Brand Marketers , host Tiffany Wilburn sits down with Mickey Nelson, Director of Brand Strategy and Insights at Land O’Lakes, to discuss the urgent need for a reset in how marketing portrays rural America.  Mickey shares his perspective on why the industry has historically relied on romanticised or overly simplified tropes, often ignoring t...

In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it views the relationship between brand strategy and product development. She argues that true brand building starts with the product itself and requires a deep under...

Travel choice has never been greater, so clarity has never been more important. In this episode of Time for a Reset, Natalie Wills, Senior Vice President of Integrated Marketing and Creative, explains how Expedia Group’s refreshed brand platforms are sharpening the distinct roles and identities of Expedia, Hotels.com and Vrbo. Built on deep consumer insight, the new platforms bring greater simplic...

In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis speaks with Raja Rajamannar , Senior Fellow and former CMO of Mastercard and one of the most influential voices in modern marketing, about the urgent need to reset the marketing function. Raja argues that marketing has not just lost influence, it has lost credibility. He traces...

In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Pardeep Duggal , Global Marketing Director at Bupa Global , about why marketing must sit at the heart of business transformation, not on its sidelines. Drawing on decades of cross-industry experience, Pardeep shares practical frameworks for earning boardroom credibili...

In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Fiona Davis sits down with Andrew Smith , Senior Director of Brand at Vinted , to unpack why radical honesty and not polished purpose statements are the real engine of modern brand growth. Andrew shares lessons from leading marketing at Booking.com, VanMoof, and now Europe’s fastest-growin...

In this special Best of 2025 episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , we revisit the most defining marketing conversations of 2025 from eight global marketing leaders across CPG, retail, media, and technology. The episode explores what it truly means to reset marketing for sustainable growth. From rebalancing data with storytelling and fixing...

In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Nick King speaks with Victoria Lozano , CMO of Crayola , about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an ecosystem that extends far beyond traditional mar...

In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn welcomes Lucas Mack , Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix , he reveals how storytelling builds...

New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global He...

🎙️ New episode of Time for a Reset ;  brought to you by Overline. “We've built a whole advertising digital ecosystem based on targeting devices rather than people, and I think we've got to get a reset back to people because advertising needs to engage with people in the right way.” - Paul Wright, Director and Head of EMEA at Uber Advertising TFAR has had a little break this summer, but w...

"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury’s Bank 🎙️ New episode of Time for a Reset — brought to you by Overline. In this episode, host Fiona Davis is joined by Claire...

At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360. Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration. Mario Mijares – VP, Insights, Loyalty, Marketing and Monetization Platforms, 7-Eleven Ben Richardson - Agency Sales Executive, Albertson...

In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outst...

"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com. On this episode of Time for a Reset , Marketing Podcast: Insights from Global Brand Marketers , brought to you by Overline , host Nick King sits down with Christina Thelin , CMO of CarParts.com , t...

Tune in to Time for A Reset "I'm a passionate marketer when it comes to just bringing new ideas to life, but I'm even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers." Ariela Nerubay Turndorf, CMO of Jumex USA On this episode of Time for a Reset , Marketing Podc...

Tune in to Time for A Reset “There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven The latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy and hosted by Fiona Davis , is live! Fiona Davis steps...

Tune in to Time for A Reset "The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug. The latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy and hosted by Paul Frampton , Is live! Paul Frampton sits down with Paul Stafford...

Tune in to Time for A Reset "The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares. The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consultancy, Paul Frampton Is live! Paul sits down with Jake Ka...

Tune in to Time for A Reset How do global brands scale in fundamentally different and culturally diverse markets? "You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé. In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers , brought to you by CvE Marketing Consu...

Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza , President Marketing and Europe CMO at The Coca-Cola Company ,  In this episode of Time for a Reset Marketing Podc...

“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media Network In this episode of Time for a Reset Marketin...

“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?”  Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE...

"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Framp...