Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode, we speak with Amir Rasekh , the Managing Director at Nectar360 , a fully integrated loyalty, insights, and media services company. Here are some key talking points from the episode: Challenging the narrow view of retail media The unhealthy obsession with the monetary value of retail media The value of data in retail media Changes in the CPG industry and retail media Integrating re...

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode of Time For a Reset Marketing Podca...

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper...

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connec...

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua , Chief Brand Officer a...

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director...

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders , host Paul Frampton conn...

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders , host Paul Frampton connects with Michael Smith , CMO of NPR , the National Public Radio, which is a non-profit media organiz...

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders , host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silber...

Welcome to Time for a Reset: The Marketing Podcast with Global Leaders , where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. In th...

Ben Carter, Global Chief Customer and Marketing Officer at Carwow , unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the r...

Our guest Caroline Harrison , Director and Head of Digital Marketing at HSBC UK .  shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and effectiveness The relationship between performance and brand marketing The role of measurement and attrib...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders , Paul Frampton, Global President at CvE Consultancy,  connects with Aparna Sundaresh , Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu . You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they d...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders , Paul Frampton - Global President at CvE Consultancy,  sits down with Nic Travis , Head of Digital Marketing at Lloyds Banking Group . You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they discuss: Nic’s marketing reset wish: A f...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  interviews Francisco Bram , VP of Marketing and Customer Insights at Albertsons Companies . You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they discuss: The shift from reven...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Lars Silberbauer , CMO of HMD Global , the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they discuss: HMD Global: Using in...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Jasmine Dawson , Senior Vice President of Digital Consumer Engagement at BBC Studios ,  a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in the digital...

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Tom Langley , Head of Personalisation and Retail Media at John Lewis Partnership . The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has...

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests.  This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know mo...

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy,  is joined by Jason Carter , Global Transformation Director at Reckitt , a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG).  The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing in...

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin , the In-Store Experience Marketing Lead at Coca-Cola .  Also known as The Coco-Cola Company.  They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience.  Seb highlig...

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk , Data-Driven Media Director at Heineken . We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media w...

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges,...

In this episode of the Time for a Reset podcast,  Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman , Founder of Colman Media, Data, and Technology , to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologie...

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani , Global in-housing Media & COE Director at Lenovo , a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in th...