Tim Zercher
Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.
Author
Tim Zercher
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Behavior Is the Brand - with Frankie C. Wilson Jr., Behavioral Strategist 11.09.2025 12:30
“Behavior is the brand.” In this quick-hit conversation, host Timothy A. Zercher sits down with Frankie C. Wilson Jr. to explore how everyday actions shape trust, reputation, and growth. Frankie breaks down why reclaiming your narrative matters (hello, Taylor Swift), how to use the PREVAC principle to replace habits with higher-value behaviors, and why community-driven storytelling is the marketin...
Rodrigo Nardi: The Movement in Mental Health - Challenging Traditional Psychiatry with True Psychiatry Network 09.09.2025 15:18
In this thought-provoking episode of Tim Talks Podcast , host Timothy A. Zercher is joined by Rodrigo Nardi, Founder of True Psychiatry Network, to discuss the revolutionary approach to psychiatry and mental health. Rodrigo shares his unique philosophy that emotions are signals, not symptoms, and how this perspective has shaped his approach to mental health care. They dive deep into the challenges...
Scaling ABA with Compassion: Chelsea McAdams, COO of Connections Behavior Planning & Intervention 04.09.2025 20:06
In this episode of Tim Talks: Behavioral Health , host Timothy Zercher is joined by Chelsea McAdams, BCBA and Chief Operations Officer at Connections Behavior Planning & Intervention. Chelsea shares how her team has scaled school-based ABA services with a focus on capacity building, collaboration, and compassion. From balancing quality care with organizational growth, to building partnerships...
Leading with Listening: Cassandra Bailey, BCBA & Founder of Grace ABA 02.09.2025 12:15
In this episode of Tim Talks: Behavioral Health , host Timothy Zercher sits down with Cassandra Bailey, BCBA and Founder of Grace ABA. With more than 15 years of experience leading clinical teams of over 100 providers, Cassandra shares the leadership principle that has transformed the way she supports her teams - active listening. Cassandra also opens up about her personal journey into ABA, how he...
Cortney Harden, LCSW, CMNCS | Integrative Therapy, Nutrition, and Whole-Person Healing 29.08.2025 10:27
In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Cortney Harden, LCSW, CMNCS , founder of Live Aligned Integrative Therapy . Cortney blends psychotherapy, clinical nutrition, and lifestyle medicine into her practice, bringing over 15 years of experience in behavioral health strategy and direct client care. She shares insights from her personal healing journe...
Trevor Colhoun, CEO of Trusted Provider Network | Building the Future of Digital Behavioral Health 27.08.2025 17:32
In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Trevor Colhoun, CEO and co-founder of Trusted Provider Network (TPN.health), one of the nation’s fastest-growing digital behavioral health networks. Trevor shares the personal story that inspired him to launch TPN, how his background in finance and technology shaped his mission-driven leadership style, and why...
Scaling with Stability: Building Thriving Clinical Teams with Dr. Jeannie Aguilar, Ph.D., BCBA-D, LBA 25.08.2025 8:25
In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Dr. Jeannie Aguilar - an accomplished clinical and operational leader with over 20 years of experience in healthcare and applied behavior analysis. Dr. Aguilar shares powerful insights on how to scale clinical teams without losing stability, how behavioral science can shape organizational leadership, and why c...
Victoria Browne - Recruiting Top Talent in Behavioral Health: Leadership, Culture, and Creative Sourcing 21.08.2025 12:56
In this episode of Tim Talks , host Timothy A. Zercher sits down with Victoria Browne, Senior Sourcer and Behavioral Health Physician Recruiter at Family Care Center, to dive into the realities of recruiting in one of the most competitive sectors today. Victoria shares how her team fills clinics across multiple states, the hardest parts of attracting staff who truly fit the culture, and why leader...
Adam Ventura - Merging AI & ABA: Augmented Intelligence for a More Human Future 19.08.2025 13:53
In this episode of Tim Talks , Timothy A. Zercher sits down with Adam Ventura - Chairman & Co-Founder of Bueno Ventures and the driving force behind Intraverbal AI - to discuss how artificial intelligence is reshaping the Applied Behavior Analysis (ABA) field. Adam shares his journey from selling his first product at age seven, to teaching thousands of students, to launching innovative venture...
Building Communities That Matter with Kelly Baird, COO of the Behavior Technician Association 14.08.2025 11:44
What if success in ABA wasn't about competition—but about collaboration? In this episode of Tim Talks: Behavioral Health , Timothy A. Zercher sits down with Kelly Baird - COO of the Behavior Technician Association, Co-Founder of The ABA Collab, and Founder of BWIBAAD - to talk about how she’s building some of the most mission-driven, community-focused spaces in the ABA field. From launching A...
Amber Vaughan - Why Competition is a Fallacy in Behavioral Health 12.08.2025 11:13
Is competition in behavioral health real - or just a myth that’s hurting more than helping? In this powerful episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Amber Vaughan, CMO at Cornerstone Healing Center and a fierce advocate for ethical marketing, radical leadership, and meaningful disruption. Amber breaks down why traditional sales mindsets don’t work in treatm...
Deepak Kumar & Naveen Chugh - Building Tech That Behavioral Health Actually Uses 07.08.2025 16:33
In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with co-founders Naveen Chugh and Deepak Kumar , a tech duo who’ve spent 13+ years solving operational challenges in the behavioral health space - from compliance to automation to client engagement. They dive into what it really takes to get clinicians to embrace new systems, why change is so hard in this industry,...
Josh Nelson - From Burnout to Business: Growing Ethical ABA Practices with Clarity and Compliance 05.08.2025 10:40
In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Josh Nelson , CXO and co-founder of ABA Impact , to talk about building ABA businesses that are ethical, compliant, and scalable - without sacrificing clinical values. Josh unpacks what he's learned from tens of thousands of conversations with clinician-entrepreneurs: the common mistakes, the real complia...
From Compliance to Competence: Allyson Wharam on Elevating ABA Training and Supervision 01.08.2025 10:05
What if your ABA training systems didn’t just check boxes - but actually built confident, competent clinicians? In this episode of Tim Talks: Behavioral Health , host Timothy Zercher sits down with Allyson Wharam, M.Ed., BCBA , the founder of Sidekick Learning, to explore how behavioral health organizations can rethink training, supervision, and clinical decision-making. From the gaps in tradition...
Christina Gravina | Building Autonomy and Respect in ABA for Teens and Adults 30.07.2025 8:57
What does it look like when adults with disabilities are given real choice and dignity in their services? In this episode of Tim Talks: Behavioral Health , we sit down with Christina Gravina, M.Ed, BCBA, LABA - founder and CEO of BILT, Inc. - to explore a powerful, people-first approach to ABA and IDD services. Christina shares: Why she started BILT to serve a forgotten population How her team ret...
Jeron Trotman | Building Community, Elevating BTs, and Redefining Leadership in ABA 28.07.2025 8:31
In this candid and powerful episode of Tim Talks , host Tim Zercher sits down with Jeron Trotman - founder of Black Men in Behavior Analysis, ABAVerzus, the Behavior Technician Association, and co-founder of The ABA Collab. Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic reform for behavior technicians. From addressing...
Dr. Summer Gainey | Personalizing Outcomes in ABA & Preparing for What’s Next 24.07.2025 10:20
In this episode of Tim Talks: ABA Therapy , host Timothy Zercher sits down with Dr. Summer Gainey, BCBA-D , to explore what it really means to lead outcomes-driven care without losing sight of personalization. Summer shares how her team balances data with human connection, why meaningful goals don’t always fit neatly into a report, and how her policy work in Texas shapes her approach to clinical l...
Henry Xie | Elevating Human Work Through Automation in ABA 22.07.2025 8:34
In this episode of Tim Talks: ABA Therapy , Timothy Zercher sits down with Henry Xie , Founder and CEO of Simple Fractal , to explore how automation is transforming the ABA space. Henry shares how his team builds trust in a competitive market, why his hiring process prioritizes second-career coders, and what it really means to "elevate human work." From automating tedious tasks to freein...
Jeff Thompson | From Franchise Mogul to Autism Advocate: Building Clinics That Actually Work 18.07.2025 22:09
Jeff Thompson went from selling 350+ franchises around the world to radically changing lives in the autism space. In this candid episode of Tim Talks , Jeff shares how his own mental health journey - and eventual autism diagnosis - reshaped everything he believed about success, leadership, and impact. Host Timothy Zercher dives into Jeff’s leadership philosophy, how he's disrupting the ABA in...
Ken Huey | Leading with Heart: Building Trauma-Informed Systems That Actually Work 16.07.2025 8:32
In this episode of Tim Talks: Behavioral Health , I sit down with Dr. Ken Huey -founder of the Hope Group and nationally recognized voice in trauma-informed care. With over 25 years in behavioral health, Ken breaks down what’s really changed in trauma treatment, how to scale with values intact, and why most providers miss the mark on truly trauma-informed systems. We also get real about leadership...
Carly & Jon Weinberg - Building a Neurodiverse School That Actually Works 14.07.2025 11:34
How do you grow a school and therapy center without losing quality or culture? You hire intentionally. You build slowly. And you make collaboration non-negotiable. In this episode, Tim sits down with Carly and Jon Weinberg , the leaders behind Project Infinity School and Beyond ABA Therapy - two integrated programs creating a better path for neurodiverse students in Florida. They share how they’ve...
The Golden Question Every Educator and Parent Should Be Asking | Dr. David Meichenbaum 10.07.2025 10:17
In this episode of Tim Talks: ABA Therapy , I sit down with Dr. David Meichenbaum, a nationally recognized leader in autism intervention and behavioral consultation. We dive into what it really means to work collaboratively with families, educators, and schools to support learners with autism or behavioral challenges. Dr. Meichenbaum shares his "Golden Question" that reframes how we talk...
Patrick Faga | From Flashcards to FirstWork: Digitizing ABA for Independent Learning 08.07.2025 9:28
On this episode of Tim Talks: ABA Therapy , Timothy Zercher sits down with Patrick Faga, Founder of FirstWork, to explore how technology is reshaping ABA lesson delivery. Patrick shares how his background as a behavior technician sparked the idea to ditch laminated flashcards in favor of scalable, digital learning tools - and how that decision is creating more efficient, learner-driven experiences...
Scaling ABA with Heart: Operational Lessons from Mordy Friedberg (Best Buds ABA) 03.07.2025 11:10
In this episode of Tim Talks: ABA Therapy , host Timothy Zercher sits down with Mordy Friedberg, Director of Operations at Best Buds ABA, to unpack the reality of building and scaling an ABA practice in today’s climate. Mordy shares how he transitioned from long-term care into ABA, why workforce shortages are slowing down care, and how to grow without losing the personal touch that teams - and cli...
Building for the 51%: Elevating BCBA Support, Mentorship & Clinical Quality with Dr. Kristen Byra 01.07.2025 9:42
In this episode of Tim Talks: ABA Therapy , host Timothy Zercher sits down with Dr. Kristen Byra, BCBA-D and founder of Upskill ABA, to dive into the evolving challenges - and opportunities - in ABA today. Kristen shares her mission behind "building for the 51%," a call to action for supporting the growing wave of newly certified BCBAs who often enter the field underprepared for its comp...
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