Tim Zercher

Tim Talks: Behavioral Health

Health EN ↓ 107 episodes

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field. Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy. Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care. Short talks. Big insights. Smarter growth. New episodes weekly.

Author

Tim Zercher

Category

Health

Podcast website

www.timtalkspodcast.com

Latest episode

Jul 9, 2026

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Episodes

Trish Murray – Licensed Behavior Analyst & Co-Owner, Surfside ABA Therapy 27.01.2026

In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Trish Murray, Licensed Behavior Analyst and Co-Owner of Surfside ABA Therapy, to explore what sustainable, family-centered growth really looks like in ABA. Trish shares her 23-year journey from special education into ABA, why she intentionally chose not to scale fast, and how staying small has allowed her team...

Margaret Fitch – Board Certified Behavior Analyst, Boys & Girls Village 20.01.2026

In this episode of Tim Talks , Tim Zercher sits down with Margaret Fitch, a Board Certified Behavior Analyst at Boys & Girls Village, to explore the transformative power of applied behavior analysis (ABA) in supporting children with autism and other special needs. Margaret shares her journey into the field, practical strategies for building trust and rapport with learners, and how small, empat...

Ashleigh Dominguez - BCBA, Ashleigh Behavior Analysis, LLC 08.01.2026

In this episode of Tim Talks: Behavioral Health , Tim Zercher sits down with Ashleigh Dominguez, BCBA, entrepreneur, and founder of Ashleigh Behavior Analysis, LLC. Ashleigh shares her unique journey into the world of ABA - a happy accident that turned into a 12-year career helping families and clinicians alike. They discuss how technology and AI are transforming the ABA space, from increasing acc...

Moshe Katz – Practice Owner & Clinical Director, TE(A)CH Developmental and Behavioral Support, LLC 23.12.2025

In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Moshe Katz , Practice Owner and Clinical Director at TE(A)CH Developmental and Behavioral Support, LLC , to explore his journey into ABA, the realities families face when starting services, and what ethical, person-centered care truly looks like. Moshe shares how an unexpected career pivot led him from biochem...

Lee Courrau, Founder of Social Pathways Curriculum 09.12.2025

In this episode of Tim Talks: Behavioral Health , host Timothy Zercher sits down with Lee Courrau , creator of the Social Pathways Curriculum, for a candid and practical conversation about the real challenges inside ABA social skills groups - and what actually works instead. Lee shares how she entered the ABA field, why most social skills groups “suck,” and how she developed a structured-yet-playf...

Dr. Jennifer Charles – Prioritizing Quality Over Rapid Growth in ABA Services 02.12.2025

In this bite-sized episode of Tim Talks, Timothy Zercher sits down with Dr. Jennifer Charles, PhD, BCBA, founder of Building Blocks Resolutions. Dr. Jenn shares her journey into applied behavior analysis (ABA), why she fell in love with its objective, results-driven nature, and how her practice deliberately chooses slow, sustainable growth over the rapid scaling pushed by private equity. They dive...

Dr. Scott O’Donnell, PhD: Breaking Misconceptions in Applied Behavior Analysis 19.11.2025

Applied Behavior Analysis (ABA) is more than just a therapy for autism—it’s a science that can transform lives across all populations. In this episode, Dr. Scott O’Donnell, PhD, joins Tim Zercher to share his journey into ABA, tackle common misconceptions about the field, and offer insights on preventing burnout for ABA staff. Plus, he dives into how behavioral science can inform marketing strateg...

Melanie Dallas: Leadership, Marketing & Expanding Access in Behavioral Health 18.11.2025

Join Timothy A. Zercher as he sits down with Melanie Dallas, a seasoned behavioral health leader with nearly 40 years of experience, to explore the challenges and innovations in mental health care. From creating easier access for complex populations to developing community-focused programs for veterans and recovery-friendly workplaces, Melanie shares actionable insights for leaders, marketers, and...

Tim Talks: James Douglas - Coaching ADHD Across Youth and Executive Populations 11.11.2025

In this episode of Tim Talks: Behavioral Health , Timothy A. Zercher sits down with James Douglas, a behavioral health coach specializing in ADHD for both youth and executives. James shares his journey into behavioral health, how he tailors his approach for very different audiences, and his insights on how the conversation around ADHD and mental health is evolving. He also provides a look at what’...

Ethan Protzel - Founder & CEO, Behavior Group: Expanding Access to Care with AI-Powered ABA 06.11.2025

Artificial intelligence is transforming the future of behavioral healthcare — but not by replacing clinicians. Instead, AI is unlocking more time, more accuracy, and more access to care. In this episode, Tim sits down with Ethan Protzel, Founder & CEO of Behavior Group , to discuss: Why recruiting and retaining great clinicians is harder than ever How AI can eliminate administrative burden and...

Brianne Wolfgramm-Hardy - Building Trust and Community in Behavioral Health 04.11.2025

In this episode of Tim Talks , Timothy A. Zercher sits down with Brianne Wolfgramm-Hardy, an expert in behavioral health community development and business strategy. Brianne shares her journey from working direct care in adolescent residential treatment to leading business development at Aspen Grove Behavioral Hospital. They dive deep into the challenges and opportunities of building lasting partn...

Jen Farris - Building Sprout MBC to Serve Underserved Communities 30.10.2025

In this episode, Timothy A. Zercher sits down with Jen Farris , founder of Sprout MBC, to explore her journey from a college student unsure of her path to a passionate leader in behavioral health. Jen shares the story of how she got into applied behavior analysis, the challenges of building and growing a behavioral health organization in rural communities, and her vision for improving access to se...

Dr. Sherilyn Duckworth: Turning Personal Struggle into Behavioral Health Advocacy 27.10.2025

In this powerful episode of Tim Talks , Timothy A. Zercher sits down with Dr. Duckworth, a public health practitioner and founder of Empowered Solutions, to explore how personal experiences shape professional purpose. From surviving a teenage suicide attempt to building community-focused mental health programs, Dr. Duckworth shares insights on reducing stigma, leveraging community partnerships, an...

Frankie Wilson – Behavior, Branding, and Client Growth 23.10.2025

In this episode of Tim Talks: Behavioral Health , Timothy A. Zercher sits down with Frankie Wilson, a behavioral strategist with a diverse career spanning entertainment, ministry, radio, and behavioral health. Frankie shares how behavior shapes brand, insights from psychology every founder should know, and strategies for growing clients effectively while maintaining high-quality service. We dive i...

Jim Szyperski, CEO of Acuity Behavioral: How AI is Reshaping Psychiatric Care 21.10.2025

In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Jim Szyperski , CEO of Acuity Behavioral , to explore how artificial intelligence is transforming psychiatric care. Jim shares how his personal connection to mental health led him to build technology-driven solutions for behavioral healthcare. From developing “Nora,” an AI-powered nurse operations assistant, t...

Tom Telford, CEO of LÉVO - Bringing the “Bio” to the Biopsychosocial Model 16.10.2025

Entrepreneur-turned–mental health leader Tom Telford (CEO, LÉVO) joins Tim to unpack how his wife’s journey to becoming an LMFT led them to build LÉVO -primary mental healthcare focused on the “bio” in the biopsychosocial model . We cover: Tom’s pivot from institutional finance to mental health care The 3 C’s of team-building: Connect, Communicate, Culture (plus alignment) Why care navigation is s...

Amber Nelms, M.A., BCBA - Leading Triangle ABA with Empathy, Integrity, and Neuroscience 14.10.2025

In this episode of Tim Talks: Behavioral Health , host Timothy Zercher sits down with Amber Nelms , Founder & CEO of Triangle ABA , to explore what happens when leadership meets lived experience. Amber shares how her journey as both a Board Certified Behavior Analyst and a parent of an autistic child shaped the compassionate, clinician-led model behind Triangle ABA. She opens up about scaling...

Makenzie Sandler: Navigating the Future of ABA Therapy 09.10.2025

In this episode of Tim Talks , Timothy A. Zercher sits down with Makenzie Sandler, Chief Strategy Officer at Bright Achievements, to explore the evolving landscape of Applied Behavior Analysis (ABA) therapy. With over 10 years of experience in the field, Makenzie shares her insights on how ABA therapy is adapting to meet the needs of families, the challenges of scaling while maintaining clinical q...

Shannon Carr: Leading with Heart in ABA Services 07.10.2025

In this episode of Tim Talks: ABA Therapy , Timothy A. Zercher sits down with Shannon Carr, the Owner & Managing Director of Living Soul of New York Applied Behavior Analysis, to discuss her journey in the field of ABA. Shannon shares her transition from school psychology to behavior analysis, her strategies for maintaining quality care across different environments, and how she’s tackling the...

Dr. Danielle Taylor: Trauma-Informed Leadership, Innovation, and Growth at Spectrum360 02.10.2025

How do you scale human-centered care without losing your soul? In this candid conversation, Dr. Danielle M. Taylor - Chief Operating Officer at Spectrum360 and Licensed Psychologist—shares how personal experience shaped her leadership, why feedback loops are a non-negotiable, and the practical ways her team uses trauma-informed practices, staff wellness, and data to drive outcomes. You’ll hear abo...

Amanda Timonere - Championing Inclusive Leadership in Behavioral Health 30.09.2025

In this episode of Tim Talks , host Timothy Zercher sits down with Amanda Timonere, clinical executive, entrepreneur, and founder of Zenful Collective™. Amanda shares her journey into behavioral health, how she balances executive leadership with client connection, and the role of cultural responsiveness in transforming outcomes. From preventing burnout to marketing with authenticity, Amanda offers...

Quatiba Davis, M.Ed., BCBA, LABA, LBA, IBA - Leading with Excellence in ABA 24.09.2025

In this episode of Tim Talks , host Timothy A. Zercher sits down with Quatiba Davis , Chief Clinical Officer at ABA Centers and one of the most experienced leaders in applied behavior analysis (ABA). Quatiba shares her journey of building clinical excellence across multiple regions, cultivating strong leaders, balancing data with empathy, and preparing the next generation of BCBAs for executive le...

Dr. Jessica Osos, PhD, BCBA-D - Building Ethical & Family-Centered ABA Services 22.09.2025

In this episode of Tim Talks: Behavioral Health , host Timothy A. Zercher sits down with Dr. Jessica Osos, PhD, BCBA-D , to discuss her journey from theater major to clinical leader in ABA. Jess shares insights on: How personal experience shaped her career path Lessons learned translating toilet training research into real-world practice The role of parent training and family buy-in in effective i...

Mikki Schoone, M.Ed., BCBA, LBA, IBA - Bringing a Behavior Analyst’s Lens to Domestic Violence & Coercive Control 18.09.2025

In this episode of Tim Talks: Behavioral Health , host Timothy Zercher sits down with Mikki Schoone , a Board Certified Behavior Analyst with over 30 years in human services. Mikki shares her journey from developmental disabilities and child welfare to creating a Domestic Violence Functional Assessment that shines light on coercive control beyond physical harm. We discuss: How lived and profession...

Chelsea Freeman-Yates, LISW - Leading with Trauma-Informed Care and Community Collaboration 16.09.2025

In this episode of Tim Talks , host Timothy A. Zercher sits down with Chelsea Freeman-Yates, LISW , Executive Director of the Lorain County Children and Families First Council. Chelsea shares her journey from school social work to countywide leadership, her philosophy on building trust across organizations, and how she balances direct clinical work with executive responsibilities. Topics include:...

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