This Week in Social Media (TWISM)

In this week’s episode of TWISM, we’re equipping you with the essential tools and insights to manage your marketing resources like a pro! Discover how to streamline your social media strategy and maximize your impact without breaking the bank. We’ll dive into the latest resources that can help you optimize your campaigns, from budget-friendly tools to innovative platforms that enhance productivity...

In this week’s episode of TWISM, we’re diving into the top 38 social media marketing stories that you absolutely can’t afford to miss! From the latest algorithm updates to innovative strategies that will keep your content fresh and engaging, we’ve curated the essential insights to help you navigate the ever-evolving landscape of social media. Join us as we unpack the most impactful trends, explore...

In this eye-opening episode of TWISM, we’re conducting a marketing autopsy on a recent AI “experience” that flopped spectacularly, leaving ticket holders feeling shortchanged. What went wrong, and how can marketers avoid falling into the hype trap? Join us as we dissect the missteps that led to this $46 ticket debacle and uncover critical lessons about authenticity and consumer trust. We’ll explor...

In this week’s episode of TWISM, we’re unlocking the secrets to creating genuine value in your social media strategy! Discover how to elevate your content and make a lasting impact with your audience. We’ll explore essential tools and insights that empower marketers, creators, and brands to not just engage, but truly resonate with their followers. Join us as we discuss the importance of authentici...

In this week’s episode of TWISM, we’re diving into the must-know social media marketing stories that you can’t afford to miss! From the latest updates on Instagram Reels to innovative strategies that keep your content fresh and engaging, we’ve curated the top 35 stories that will elevate your marketing game. Join us as we explore how to effectively leverage trending features, optimize your video c...

In this gripping episode of TWISM, we dissect the marketing missteps of e.l.f. Cosmetics and explore the fine line between clever campaigns and controversial backfires. What happens when a brand attempts to borrow controversy without the authenticity to back it up? Join us as we analyze the fallout from e.l.f.'s latest marketing strategy and uncover the lessons every marketer should learn from thi...

Ready to supercharge your social media presence? In this episode of TWISM, we unveil a strategic blueprint designed to help you grow your socials effectively and efficiently. Discover the key components of a successful social media plan, from content creation to audience engagement, and learn how to tailor your approach to fit your unique brand voice. We’ll cover essential tactics for leveraging p...

Feeling overwhelmed by the ever-changing social media landscape? In this episode of TWISM, we equip you with essential tools and insights to take control of your social media strategy. Discover the latest updates and features across platforms that can enhance your engagement and streamline your efforts. We’ll dive into practical tips for optimizing your content, leveraging analytics, and staying a...

What does it really mean to connect with Gen Z in today’s digital landscape? In this episode of TWISM, we explore the unique relationship between creators and the Gen Z audience, uncovering the strategies that resonate most with this influential demographic. Join us as we discuss the latest trends, insights, and best practices for engaging Gen Z on social media. From authenticity to innovative con...

Are you ready to reclaim your time and boost your Facebook engagement? In this episode of TWISM, we delve into the power of automation to transform your social media strategy. Discover how to save over six hours each week while maximizing your reach and interaction on one of the world’s largest platforms. We’ll explore essential tools and techniques for scheduling posts, analyzing performance, and...

Are you tired of juggling multiple social media strategies and feeling overwhelmed? In this episode of TWISM, we tackle the chaos of managing diverse platforms and reveal how to streamline your approach for maximum impact. Discover invaluable tools and insights that will help you consolidate your efforts and focus on what truly drives engagement and growth. We’ll explore the latest trends in socia...

Could Instagram be making its way to your living room? In this exciting episode of TWISM, we dive into the latest buzz surrounding Instagram's potential leap into television. Join us as we unpack this groundbreaking development and explore what it means for marketers, creators, and brands alike. We’ll also cover our top 33 social media marketing stories of the week, highlighting key trends, platfo...

Are you ready to supercharge your agency's social media game? In this episode of TWISM, we explore nine powerful social media management tools that can elevate your agency's efficiency and effectiveness. From scheduling and analytics to client reporting and engagement, we break down the must-have platforms that truly deliver results. Discover the unique features of each tool, along with expert tip...

Are you ready to conquer the chaos of social media scheduling? In this episode of TWISM, we unveil a treasure trove of tools and insights designed to transform your social media strategy from "lol" to "legendary." Discover the latest scheduling platforms that promise to streamline your workflow and maximize your online presence. We dive into the pros and cons of various tools, offering expert advi...

Is OpenAI on a mission to dominate the digital landscape? In this eye-opening episode of TWISM, we delve into the ambitious moves by OpenAI that are stirring conversations across the tech and social media spheres. Explore the implications of their latest ventures and what it means for marketers, creators, and brands navigating this evolving ecosystem. From AI-driven content creation to potential s...

Is the algorithm really under attack, or is it just evolving? In this riveting episode of TWISM, we unravel the mystery behind the latest buzz in social media marketing. Explore the top 42 stories that are shaking up the digital world this week, from unexpected platform changes to groundbreaking marketing strategies. Discover how these developments could impact your social media presence and what...

Dive into the intriguing world of marketing mishaps in this episode of TWISM! We dissect Apple's recent decision to pull its ads and explore the critical lesson of "Symbolism Amputation." Discover how the symbols and imagery you choose can make or break your brand's message. We'll unravel the implications of Apple's move, offering insights into the delicate balance between brand identity and publi...

Master the art of LinkedIn scheduling in this insightful episode of TWISM! Discover how to streamline your content strategy and boost engagement with expert tips on scheduling posts like a pro. We dive into the latest tools and techniques that can transform your LinkedIn presence, helping you maintain a consistent and impactful online persona. Learn how to optimize your posting schedule to reach y...

Prepare to be amazed by the staggering reach of Instagram in this eye-opening episode of TWISM! With a jaw-dropping 3 billion users logging in monthly, Instagram continues to dominate the social media landscape. Join us as we explore the implications of this massive user base for marketers, creators, and brands. We'll dive into the top 34 social media marketing stories of the week, uncovering the...

Uncover the critical missteps that can dismantle brand trust in this revealing episode of TWISM! We dissect a recent marketing blunder where racially insensitive advertising led to a public relations nightmare. Explore how cultural blindspots can sabotage even the most well-intentioned campaigns, and learn the importance of cultural competence in today's diverse marketplace. This episode delves in...

Streamline your Instagram strategy with this must-listen episode of TWISM! We've put 13 Instagram schedulers to the test, revealing which tools can save you hours each week while maximizing your social media impact. Dive into our comprehensive analysis as we uncover the strengths and weaknesses of each scheduler, helping you choose the perfect fit for your brand's needs. From user-friendly interfa...

Step into the future of social media with this forward-thinking episode of TWISM! As we look ahead to 2026, we're equipping you with the essential tools and insights needed to ensure your social media strategy is future-ready. Discover the emerging trends and platform updates that will shape the digital landscape, and learn how to adapt your marketing strategies to stay ahead of the curve. From al...

Step into the future of social media with this eye-opening episode of TWISM! We're exploring the game-changing impact of Meta's latest innovation—smart glasses that are set to redefine how we interact with digital content. Discover how these cutting-edge devices are poised to transform social media marketing, offering new ways for brands to engage with audiences through augmented reality experienc...

Unlock the secrets to sustainable success in the ever-evolving world of social media with this essential episode of TWISM! We're diving deep into the strategies and tools that ensure your social media presence not only grows but thrives. Discover the latest insights on maintaining healthy engagement, leveraging platform updates, and avoiding common pitfalls that can stunt your growth. Whether you'...

Get ready to embrace the future of marketing in this groundbreaking episode of TWISM! We're unveiling the new industry standard that's set to revolutionize the way brands connect with audiences—artificial intelligence. Discover how AI is transforming social media marketing, from personalized content creation to predictive analytics that anticipate consumer behavior. We'll explore the latest AI-dri...