Joshua Parkinson

This Week in Social Media (TWISM)

Business EN ↓ 147 episodes

Your quickest route to social media marketing mastery. Each week, we deliver the most important platform updates, marketing strategies, and industry trends in a digestible audio format. Stay ahead of algorithm changes, monetization opportunities, and emerging tools without the reading time. Turn your commute or any other podcast-listening time into professional development. We offer must-know insights for marketers, creators, and brands seeking to maximize their social media impact.

Author

Joshua Parkinson

Category

Business

Podcast website

thisweekinsocialmedia.com

Latest episode

Feb 26, 2026

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Episodes

🧐 Who's Winning the Ad Wars? 15.09.2025

Dive into the fierce battleground of social media advertising in this electrifying episode of TWISM! We're breaking down the top 39 social media marketing stories of the week to reveal who's truly dominating the ad wars. From innovative campaign strategies to platform-specific insights, discover which brands are leading the charge and how you can apply their winning tactics to your own marketing e...

💀 Marketing Autopsy: $100 Million Logo Disaster + Corporate Groupthink Warning 14.09.2025

Uncover the shocking tale of a $100 million logo disaster in this eye-opening episode of TWISM! We're dissecting the costly missteps and corporate groupthink that led to this marketing catastrophe, offering crucial lessons for marketers, creators, and brands alike. Explore how echo chambers can stifle creativity and innovation, potentially derailing your career and brand success. Learn to identify...

💪Story Scheduling Made Easy 12.09.2025

Streamline your Instagram strategy with ease in this episode of TWISM! We're diving into the art of story scheduling, revealing how you can effortlessly plan and execute your Instagram Stories to boost engagement and maintain a consistent presence. Discover the latest tools and techniques that simplify the scheduling process, allowing you to focus on creating captivating content that resonates wit...

😎 Optimize socials with ease 10.09.2025

Unlock the secrets to effortless social media optimization in this episode of TWISM! We're unveiling a treasure trove of tools and insights designed to elevate your social media game with minimal effort. Discover the latest strategies to streamline your content creation, enhance engagement, and maximize your reach across platforms. Whether you're a marketer, creator, or brand, these expert tips wi...

🥱 Vertical video competition escalates (again) 08.09.2025

Dive into the dynamic world of vertical video as competition heats up once more in this episode of TWISM! We're unpacking the top 36 social media marketing stories that are shaping the digital landscape this week. From TikTok's latest algorithm tweaks to Instagram's new monetization features, discover how these changes could impact your strategy. Whether you're a marketer, creator, or brand, gain...

📝 Turn 1 blog post into 30 days content 05.09.2025

Unlock the secret to content efficiency in this episode of TWISM! Discover how to transform a single blog post into a month's worth of engaging social media content. We break down a platform-by-platform guide tailored for bloggers, offering innovative strategies to maximize your reach and impact. Learn how to repurpose your content creatively across different social media channels, ensuring your m...

🥳 YouTube Hype begins! 01.09.2025

Get ready to ride the wave of excitement as YouTube takes center stage in this week's episode of TWISM! We're diving into the top 31 social media marketing stories that are setting the digital world abuzz. From YouTube's latest features and updates to the strategies that are reshaping how brands engage with audiences, this episode is packed with insights you can't afford to miss. Whether you're a...

🚀 Your LinkedIn account is about to level up 29.08.2025

Ready to supercharge your LinkedIn presence? In this episode of TWISM, we reveal the secrets to tripling your LinkedIn engagement and taking your professional network to new heights. Discover cutting-edge strategies and tools that will help you stand out in the crowded LinkedIn landscape. From optimizing your profile to crafting compelling content that resonates with your audience, we cover it all...

🤩 May the best content win! 27.08.2025

In this dynamic episode of TWISM, we dive into the competitive world of social media content creation, where only the best content wins! Discover a curated collection of invaluable tools and insights designed to elevate your social media game this week. From innovative strategies to the latest platform updates, we equip you with everything you need to stay ahead in the ever-evolving digital landsc...

😨 Beware non-consensual AI editing! 25.08.2025

In this eye-opening episode of TWISM, we delve into the unsettling world of non-consensual AI editing and its implications for social media marketers. As AI technology becomes more sophisticated, the line between helpful automation and intrusive manipulation blurs. Discover the potential risks and ethical considerations of AI-driven content alterations that occur without user consent. We explore r...

😎 Instagram Captions Hit Different With AI 22.08.2025

Unleash the power of AI to transform your Instagram captions from mundane to magnetic! In this episode of TWISM, we explore how artificial intelligence is revolutionizing the way we craft engaging and impactful captions on Instagram. Discover the latest AI tools that can help you write captions that resonate with your audience, boost engagement, and elevate your social media strategy. We dive into...

😇 Make Mistakes to Evolve 21.08.2025

Embrace the power of imperfection in your social media journey! In this episode of TWISM, we explore how making mistakes can be a catalyst for growth and innovation in your digital marketing strategy. Discover a treasure trove of tools and insights designed to help you learn from missteps and turn them into stepping stones for success. We delve into real-world examples and expert advice on how to...

🥳 AI Marketing for Everyone! 19.08.2025

Unlock the power of AI marketing without the tech jargon! In this episode of TWISM, we break down the latest AI marketing breakthroughs, making them accessible for everyone—from seasoned marketers to curious beginners. Discover how AI can enhance your social media strategy, boost engagement, and streamline content creation. We dive into practical tips and real-world examples that show how AI tools...

🫣 Careful what your AI fella says! 18.08.2025

In this episode of TWISM, we delve into the intriguing world of AI and its impact on social media marketing. With a spotlight on the top 32 stories of the week, we explore the potential pitfalls and promises of AI-driven content. Discover how AI is reshaping the way marketers, creators, and brands communicate, and learn why it's crucial to be mindful of what your AI assistant might be saying on yo...

🙂‍↕️ Hustle Less, Engage More, Win Hard 14.08.2025

Ready to transform your social media strategy with less hustle and more engagement? In this episode of TWISM, we reveal the secrets to winning big on social platforms without burning out. Discover a curated collection of invaluable tools and insights designed to elevate your social media game. From boosting audience interaction to optimizing your content strategy, learn how to work smarter, not ha...

🤖 Is AI Your Best Bud? 12.08.2025

Unlock the potential of AI in your social media strategy! In this episode of TWISM, we explore whether artificial intelligence is the ultimate ally for marketers, creators, and brands. Delve into the latest AI marketing breakthroughs and discover how these innovations can transform your approach to social media. From enhancing content creation to optimizing audience engagement, learn how AI tools...

🫣 AI Content Arms Race Begins! 11.08.2025

Brace yourself for the AI content revolution! In this episode of TWISM, we dive into the unfolding AI content arms race that's set to redefine social media marketing. Explore the top 29 stories making waves this week, from groundbreaking AI tools to strategic shifts in platform algorithms. Discover how these developments are impacting marketers, creators, and brands, and learn how to leverage AI t...

🚀 11 Tools Crushing Social Media 08.08.2025

Unleash the power of social media with the ultimate toolkit! In this episode of TWISM, we unveil 11 game-changing tools that are revolutionizing the way marketers, creators, and brands engage with their audiences. From cutting-edge analytics platforms to innovative content creation apps, discover the must-have resources that are driving success across social media channels. Learn how to streamline...

😎 Content planning like a boss 07.08.2025

Ready to master content planning like a pro? This episode of TWISM is your go-to guide for conquering social media with confidence and flair. Dive into our curated collection of essential tools and insights designed to elevate your content strategy and maximize your impact across platforms. Discover how to streamline your planning process, optimize your content calendar, and leverage the latest tr...

🫨 Fully-Automated Marketing Teams? 05.08.2025

🤔 Can a marketing team run entirely on autopilot? This episode of TWISM delves into the fascinating world of fully-automated marketing teams, exploring the latest AI breakthroughs that are reshaping the industry. Discover how automation is not just a buzzword but a game-changer for marketers, creators, and brands looking to streamline their operations and maximize efficiency. We discuss the poten...

🤖 Time to go superintelligent! 04.08.2025

🚀 Ready to elevate your social media game to superintelligent levels? This episode of TWISM is your gateway to the future of digital marketing. We dive into the top 35 social media marketing stories of the week, highlighting the latest trends and tools that are transforming the industry. Discover how to harness cutting-edge technologies and strategies to boost your online presence and engagement....

🧠 Work Smarter, Not Harder 31.07.2025

🧠 Ready to revolutionize your social media strategy without burning out? This episode of TWISM is your ultimate toolkit for working smarter, not harder in the digital marketing realm. We unveil a curated collection of cutting-edge tools and insights designed to streamline your social media efforts and maximize your impact. Discover how to harness automation, optimize your workflow, and leverage d...

🤔 Study AI, because your paycheck might depend on it 29.07.2025

🤖 Wondering if AI is the key to securing your future in social media marketing? This episode of TWISM is your essential guide to understanding why mastering AI could be crucial for your career. We explore the latest AI advancements and their impact on social media strategies, offering insights into how these technologies are reshaping the marketing landscape. Discover how AI-driven tools can enha...

🤖 AI's Social Surge 28.07.2025

🌟 Feeling overwhelmed by the AI buzz in social media? This episode of TWISM is your essential guide to navigating the AI revolution in digital marketing. We delve into the top 34 social media marketing stories of the week, focusing on how artificial intelligence is reshaping the landscape. Discover the latest AI-driven tools, strategies, and trends that are transforming how marketers, creators, a...

🥰 Creating a Like Magnet FB Post 25.07.2025

💘 Want to transform your Facebook posts into irresistible like magnets? This episode of TWISM is your go-to guide for crafting posts that captivate and engage your audience. Dive into the art of creating content that not only grabs attention but also encourages interaction and shares. We explore the latest Facebook algorithm updates, effective storytelling techniques, and visual strategies that c...

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