This Week in Retail Media

In this episode Kate and Jonathan tackle the big questions: What is the difference between a retail media network and a DOOH offer (and how do you pronounce the name of that Australian agency?)?  Are loyalty programs and luxury products exclusive? How do you break a chocolate heart? All this and a wee bit more are explored and will be explored further in the London edition of What’s in Store...

This week Kate and Jonathan take a sporting look at how Instacart have used food brand mascots to boost audience awareness as well as advertiser relationships around The Superbowl. They also discuss how many segments are just too many segments when it comes to marketing, and how they like their aisles (endless) as an Australian online retailer moves into the physical space. Story One: Asda expands...

Kate and Jonathan are reunited to discuss NBC Universal and Instacart teaming up, the role of CMO in the age of retail media following the appointment of Kathryn Mazza to Chief Marketing Officer of Hy-Vee, and what being a subscriber means for shopper behavior.  Articles regarding the responsibilities of CMO regarding retail media are below. Subscription may be required.  https://digiday...

This week Kate is joined by Alison Dunham of PRN. The two look at Currys extending their retail media network to in-store, a North American WH Smith retail media network taking flight and the trends at this year’s NRF. Further Reading on this week's episode: STORY ONE:  Currys Connected Media Expands Into In-Store Advertising https://retailmediaworld.com/monetization/currys-connected-media-ex...

Up a day early to give listeners time to register and attend What's in Store for Retail Media Networks taking place on Saturday, 11th Jan in New York City. Kate and Jonathan get romantic, pragmatic and loyal discussing the top news stories that ended 2024 and began 2025. For more info on the What's In Store for Retail Media Networks event, and to book tickets, head over to our website right away ....

As we head into 2025, Kate and Jonathan discuss some of the top retail media trends of 2024. There is rapping (no really) and ‘wrapping’ up of topics including the rise of in-store, the eyes on connected television (CTV) and the drive for data. The duo look ahead to 2025 with the What’s in Store for Retail Media Networks event at NRF 2025 just around the corner. We will see you in the New Year. Th...

Mergers and Acquisitions are explored in response to the news of the potential joining of Omnicom and Interpublic. Kate and Jonathan also look at the importance of customer journey in store as they discuss the investment Hy-Vee is making in store and what the buying of Inmar by IGA may mean for their members and shoppers. The TWIRM team wishes our listeners a holiday filled with laughter, joy and...

In the fifth episode of TWIRM Kate and Jonathan wonder if Walmart will always be a topic of conversation as the retail giant (or should that be media company) completes its acquisition of Vizio. The offering of drive-thrus at The Beer Store are also considered along with Dollar General’s move to same-day delivery.  Jonathan reveals a bit more about what is planned for What’s in Store for Reta...

This week Kate and Jonathan run through the CMA’s investigation into UK grocery loyalty programs and, prompted by the collaboration between NBCU and Walmart, explore the opportunities and challenges of shopping via television (or mobile) screens. They also take a look at what the IAB standards and definitions for in-store retail media may mean for retailers and advertisers. Story 1(part 1): Superm...

This week Kate and Jonathan chat over the value of marketplace data, reduced pricing and rewards, and why fried chicken in 4K works well for brands, retailers and shoppers. The top three stories of the week include Zaxbys take over of Walmart TVs, the ways in which Deliveroo could benefit from offering dresses on demand, and what makes us loyal. Story 1 - Zaxbys Sets Black Frid...

In an extended episode of This Week in Retail Media, Kate talks to the Head of Retail Media for Basic-Fit, Maurice Ridder along with PRN's VP of Retail Media for EMEA, Tijmen Willems about the plans for the Basic-Fit Retail Media Network in France. Before that though, she and Jonathan take a look (listen) at the enhanced audio capabilities of CVS and 7-Eleven and discuss The Trade Desk's...

Kate and Jonathan take a trans-atlantic look at recent news impacting retail media including a beauty powerhouse giving its retail media network a makeover, A home improvement retailer adding an extension to its loyalty progam, and why the opportunities are looking 'ripe' for in-store retail media for US grocers. Further reading: Story 1 - Ulta Beauty expands retail media network, w...