This Week in Retail Media

Kate is joined by Darren Cremins, Senior Sales Director - Retail Media and Connected Store UK and Ireland to chat through why pop ups are, well, popping up, how AI is boosting retail, and why connections count when developing a retail media strategy.  See Darren and Kate in person at the upcoming Retail Media Summit in London on 11th September and find out more about the events we’ll be atten...

Kate and Jonathan ask if advertisers will be swapping orange aprons for red vests as Ace Hardware launches RedVest Media, The Helpful Network. The duo then turn their gaze towards Dick’s Dick’s Sporting Goods as the retailer unveils Cookie Jar & A Dream Studios. Finally Amazon and their speedy fulfilment plans are explored.  As always, RetailMediaWorld.com remains your daily destination f...

Story One: Shell Shutters Its Volta EV Charging And Media Division  https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/ Story Two: Yelp launches Local Co-branded Showcase Ads for national brands https://ppc.land/yelp-launches-local-co-branded-showcase-ads-for-national-brands/ Story Three: As AI changes discovery, Nyx Professional Makeup doubles down o...

Kate and Jonathan take a whistlestop tour through the most interesting retail media stories of the last week. The two share admiration for the work of Tesco, Liveramp and Orange Apron Media before, inspired by the launch of GoPuff’s ‘Concession Stand’, thinking about when they might order snacks through the screen.  We will be at the Retail Media Summit in London on 11th September and in Amst...

Retail media hits the road this week as Jonathan and Kate discuss the merits of new motorway membership scheme, Pitstop, from i-media. Linking promotions to availability is also explored following the recent Inmar Intelligence and Upshop partnership and is a restaurant robot really AI?  As always you can find the latest retail media-related stories at RetailMediaWorld.com . Story One: Pitstop...

How do European brands, agencies and retail media networks feel about Retail Media? Kate and Jonathan explore the results of IAB Europe’s Attitudes to Retail Media Report and ask why many still seem lukewarm on in-store. The presenters also discuss how the recent Co-op cyber attack may impact data surveillance and what may result from making loyalty offers a weekly event as Sainsburys roll out ‘Yo...

It is all British Empire maps, summer BBQs and shrinkage in this week’s episode as Kate and Jonathan get almost philosophical discussing Snap Maps, in-store product finders and self service checkouts.  As always you can find the latest retail media-related news at retailmediaworld.com .  For more summer reading, - take a look at the seven deadly sins of in-store retail media here . ...

Kate and Jonathan sit down during Amazon Prime Days to discuss how Sephora and Lyft are teaming up to flip the script on fulfilment – delivering shoppers to the store. The John Lewis Partnership’s retail media expansion is also explored along with Just Eat’s new membership program. New retail media-related stories are added daily to RetailMediaWorld.com . Story One: Lyft to Deliver Shoppers t...

Reunited! In this slightly longer than usual episode, Jonathan returns after Cannes and a long-deserved break to chat to Kate about the top announcements from the Festival of Creativity as well as what David’s Bridal are up to now. Discussions include the curious corners of Reddit as well as how much agency you need to have to get full use of Agentic AI. Reddit’s Mike Romoff talks to Beet.tv Simon...

After a week off due to Cannes obligations, TWIRM returns with Kate joined by Ben Reynolds, Vice President Of Business Development at STRATACACHE. Ben takes us through his first Cannes Lions and what the announcements made at the festival tell us about the importance of data, measurement and collaboration in retail media.  You can find out more about Ben and Walkbase at walkbase.com . For tho...

Ahead of Cannes, a bit of a change to TWIRM. Kate is joined by Sarah Marzano, Principal Analyst covering retail and ecommerce at EMARKETER. Sarah and Kate chat about what will be top of mind for retailers and brands at the Festival of Creativity and what is fuelling retail media.  TWIRM will take a brief break as the team take to Cannes but will be back in two weeks to report on the goings on...

Retailers, brands and data - Oh my! This week Kate and Jonathan discuss why shoppers are more dedicated to their favourite stores rather than the products they sell before they take to the Cotswolds (Outdoor Group) to discuss their retail media network launch. The last story is a look at the tricky line Holland and Barrett may need to toe with their new wellness app.  This Tuesday Meet the PR...

Story One: Meta quietly provides new transparency on retail media costs   https://adage.com/technology/meta/aa-meta-retail-media-transparency/# Story Two: Dollar General cloud-enables retail media network https://chainstoreage.com/dollar-general-cloud-enables-retail-media-network Story Three: David’s Bridal Debuts New Tech-Driven Store Format https://www.retailtouchpoints.com/features/news-br...

A quick one this week as Jonathan and Kate look at AirBnB’s expansion of experiences and whether we’ll be chatting to a new AI best friend while in the grocery aisle.  Registrations will be closing soon for the STRATACACHE Cannes events: VIP Retail Media Changemakers Experience on June 17th here: https://bit.ly/4ljnD4m VIP In-Store Measurement Breakfast  on June 18th here: http://bit.ly/...

Amni-Channel, Omni-tronic? Kate and Jonathan discuss exactly how we should be referring to the new retail media network from Chuck E Cheese. The importance that marketers are placing on measurement (and rightly so), and why the launch of a retail media network by Frasers Group is exciting stuff.  There is still time to register your interest for th STRATACACHE Cannes events: VIP Retail Media...

Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that shopping integrations added to Open AI's ChatGPT, and Google is folding AI into its marketing interface. There's even time to discuss a new survey by M4 with some 'interesting' insights into consumer sentiment towards Retail Media. Story One: Survey: In-store r...

Let’s Obby! Kate and Jonathan talk sunshine and Sam’s Club as the retailer launches on Roblox and renames their retail media network. Turkey Hill, franchises and convenience retail media networks are considered as EG America launches their network, and Kate feels maybe too seen as THG extend the cut off time for next day delivery.  Register your interest in STRATACACHE’s evening VIP Retail Me...

Jonathan is BACK and joins Kate to talk through how much we should care about emotional segmentation in television advertising,  the future of driverless cars, and just how many initialisms are too many initialisms in a news story.  Register your interest in STRATACACHE’s evening Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m Join Chris...

TWIRM is a swift and solo affair this week as Kate looks at the new app from infant retail brand Mamas & Papas, the screens heading to UK health and beauty retailer Superdrug, and the hopes to develop packaging so it plays more of a role in retail media networks. Story One: Superdrug rolls out 500 high-tech digital screens to enhance in-store experience https://www.retailgazette.co.uk/blog/202...

Back from a week off while our presenting duo were in London for What’s in Store for Retail Media Networks, TWIRM features ITV CTV expansions, the SMG and Deliveroo partnership and InstaCart seeing Red (Media) STRATACACHE Founder and CEO Chris Riegel appears at a couple of events in May:  1. Retail Media Summit in Chicago on Wednesday, 7 May 2025, 3:40 pm - 4:10 pm 2. Retail Media X in London...

Less than a week to go before What’s in Store for Retail Media Networks London and Kate and Jonathan are chatting about Orange Julius and Spencer Gifts as they consider the data to be found in the mall. What the alliance between Tastemade and Wonder may mean for brands and shoppers is discussed as what exactly a ‘cushion wall’ is as Holland & Barret cut the ribbon on a new experience-first sto...

Kate and Jonathan take a tour of UK grocery (and Britpop) as they discuss the in-store digital plans of UK food retailer and cultural icon, Iceland. The popularity of loyalty programmes in the convenience space is also explored as is the rise of offsite retail media inventory and ways in which customers care about their data being used.  We are now just one week away from What’s in Store for...

Oh hAI! Various applications of Artificial Intelligence are explored this week and Jonathan and Kate roll through the latest acquisitional activity of Publicis, discuss if every retailer needs an app, and just David’s Bridal are doing by ‘marrying’ AI with wedding planning.  The full agenda for What’s In Store for Retail Media Networks is now live! Visit STRATACACHE.com for more information a...

This week Kate and Jonathan put down their controllers to discuss the possibility of retail media levelling up as Walmart explores new platforms. The expanded opportunities to be found in convenience stores is discussed as is the way in which ITV and Carwow are taking retail media up a gear with their latest partnership  And two Minneapolis-related anecdotes in one episode. Don’t say we’re no...

Kate and Jonathan discuss why far from going to the dogs, retail media is set to prove its pedigree for pet supply retailers. The cross-Atlantic duo also get a bit silly as they explore the continued growth of Ooh! Media as well the correct pronunciation of IKEA and why the Swedish flat-pack retailer is such an exciting prospect for non endemic retailers. Story One:  Chewy enhances retail med...