This Week in Retail Media

Jonathan and Kate discuss if Target Roundel’s pilot with OpenAI hits the bullseye when it comes to shopper experience and trust. From there sights are turned to Netto’s expansion into in-store programmatic before finally looking at what Tesco’s latest research says about our shopping habits.  You can read expert commentary regarding the Tesco Moving Mindsets study referenced in today’s episod...

Following a brief trip to Japan, Jonathan joins Kate to discuss Albertsons' new role as party planner, why Lowe’s are extending their loyalty program to children and if live shopping is a fit for all categories.  The last few tickets for What’s in Store for Retail Media Networks in Dusseldorf are available here .   Find out more about the Measuring the Store event in partnership wit...

Kate is joined by Alison Dunham, VP of Retail Media Monetization for PRN to discuss why BP is bringing coupons to gas pumps, Sam’s Club is automating in-store sampling and Morrisons are adding ‘more’ travel options to their loyalty program.  You can contact Alison via LinkedIn .  Alison is moderating a panel exploring the creative capabilities of in-store digital at What’s in Store for R...

Kate sits down with Adam Smith, Head of Retail Media for Iceland Foods and Ed Hall of PRN to discuss what Iceland Retail Media offers brands and how in-store analytics and measurement is going to be key in growing the in-store opportunity for all.  Adam will be part of the lineup for What’s in Store for Retail Media Networks in Düsseldorf on Monday February 23. Tickets are available now .&nbs...

Following a successful NRF, Kate and Jonathan are back at their respective mics to discuss retail media at Retail’s Big Show, the importance of in-store measurement, the growth of in-store experiences and retail media in the departures lounge.  Tickets for What’s in Store for Retail Media Networks in Düsseldorf on February 23 are available now .  Learn more about the What’s In Store for...

Kate speaks to visitors to the STRATACACHE booth as well as members of the STRATACACHE team. Recapping some of the sessions from What’s in Store at Retail Media Networks as well as some of the key takeaways from NRF regarding retail media.  Interviewees:  Herik Mourao  Joy Navarro Chuck Billups  Ben Reynolds   Jai Mei Lin The next What’s in Store for Retail Media Networks...

Tijmen Willems and Alexandre Lepicq from PRN sit down with Kate to chat through the European Retail Media landscape and what will be making the biggest impact for brands, agencies and commerce media operators in 2026.  https://www.linkedin.com/in/tijmenwillems/ https://www.linkedin.com/in/alexandrelepicq/ Alex and Tijmen will both be at What’s in Store for Retail Media Networks at EuroShop on...

Chris McLelland joins Kate to discuss why measurement has been a key topic of retail media discussion for 2025 and where scrutiny on incrementality, data use and privacy will take the industry in 2026. Chris shares his takes on why not all metrics are created equal and why standardization is key if retailers want big marketing investment.  Find out more about Chris on his linkedin page: https...

Kate sits down to chat to Edward (Ed) Hall of PRN to chat through the great strides made by the grocery sector in 2025 to increase their digital in-store retail media capabilities. Looking at the difference between in-store retail media and DOOH as well as what brands and shoppers should expect from in-store digital, the discussion also includes Ed’s retail media resolution for 2026.  Final f...

Jonathan and Kate end the last regular episode of the year with a look at why Home Depot is setting up a squad of influencers ahead of the World Cup. The duo then lament the current state of post-transactional ad insertion before exploring the increase in sponsored adverts.   Tickets for What’s in Store for Retail Media Networks taking place on January 10 and presented by STRATACACHE with NRF...

Advertising spend is to go up, Holiday spend is up and Albertsons ups its AI. Kate and Jonathan take a merry walk through the top stories This Week, In Retail Media. Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com Story One:  WPP estimates commerce media spending to overtake TV this year https://digiday.com/media-buying/wpp-es...

Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens.  Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com Story One:  Omnicom Closes $13 Billion Deal for IPG, C...

Kate and Jonathan discuss what Walmart’s quarterly results say about its identity as a media brand or retailer or both. The partnership between Albertsons Media Collective and NBCUniversal is also explored with tensions around new digital signs at Toronto’s Union Station bus terminal and their use of facial-detection technology.  Secure your spot for What’s in Store for Retail Media Networks....

This week Jonathan and Kate take a look at the partnership between Uber and Loblaws and what Loblaw Companies Limited are saying about their retail media earnings potential. From there, the duo turn to massive signs in escalator spaces in the John Lewis Bluewater store. Finally, Tik Tok takes a turn under the spotlight as the platform releases its Safety Report.  To find more information on a...

Jonathan and Kate consider the custom attention metrics being offered by Uber Advertising before turning towards Co-Ops 1000th front of store screen. The dynamic advertising duo then discuss how Amazon are bringing everyday essentials into Whole Foods.  The agenda for What’s in Store for Retail Media Networks at NRF’s Big Show is now available with new speakers added each week. Story One: Ube...

After a week off - Kate and Jonathan return to discuss if Amazon is truly being helpful with their new AI tool, why apps in store are useful and lucrative as Walmart reveals their holiday plans, and what might be holding in-store retail media back. Story One: Amazon Launches New AI Shopping Tool in US for the Indecisive https://www.businessoffashion.com/news/technology/amazon-launches-new-ai-shopp...

Tesco get creative, Walmart gets open to AI and Ulta Beauty goes to market  Description The AIs have it as Kate and Jonathan look at the latest AI-powered offers from Tesco and Walmart before taking a turn on Ulta Beauty’s UB Marketplace.  The stat mentioned by Jonathan during the Walmart discussion can be found here: https://www.linkedin.com/posts/jasongoldberg_ive-shared-this-data-poin...

Kate and Jonathan are in the same physical space - that of the Scala showroom in central London where they discuss the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising. Story one: Loblaw expands in-store digital media network https://www.supermarketnews.com/retail-media/loblaw-expands-in-store-digital-media-...

Jonathan joins from Advertising Week in New York to discuss what OpenAI’s Instant Checkout means for shoppers and suppliers. He and Kate then explore why American Express and Mastercard are launching their own commerce networks and what Ahold Delhaize USA’s proprietary retail media platform Edge will mean for marketers. Story One: Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protoc...

Kate and Jonathan consider the ‘history’ being made by Albert Heijn in becoming the first retailer certified under IAB Europe’s new Retail Media Certification Programme. The duo then turn to Pinterest and its relevance with Gen Z shoppers and look at how loud adverts need to be at gas stations as Casey's General Stores expands its digital advertising reach through a new partnership with GSTV. Stor...

Kate and Jonathan take a deep, deep dive into Best Buy’s ‘We Got Next’ event before looking at Target taking aim at Amazon’s fulfillment capabilities and what Rokt is bringing to Cinemark’s site. Taylor Swift gets a mention.  Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open . Story One:  Best Buy Unveils ‘Sto...

] This is 40! Kate and Jonathan celebrate the 40th episode of This Week in Retail Media with a new theme song before delving into the biggest retail media-related stories. Why are Netflix looking to Amazon Ads and what will Google and Criteo achieve with their new partnership? From these titanic announcements the two turn to the latest offering from Sam’s Club and discuss who really wants a R...

Kate and Jonathan look at the ‘explosive growth’ of retail media and what is behind the increase in investment. They then take on why cookies are losing their sweetness and why Albertson’s are matching brand ad spend.  Registrations for What’s in Store for Retail Media Networks, part of Retail’s Big Show in New York on January 10th, are now open . Story One: Omdia: Retail media set to capture...

Kate is joined by Collin Colburn Vice President, Commerce & Retail Media at IAB to discuss how IAB is working with retailers, brands, platforms and technology experts to bring clarity, collaboration and clear forms of appraisal to retail media. Looking at current concerns and as well as opportunities for growth, Collin shares what he is seeing across the marketplace and the areas of focus for...

Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies. Story One:  Walmart finds its cushion in advertising a...