This Product Business Life with Mel Robbins

Send us Fan Mail Celia Loves is all about good vibes, bold scents and epic products. Listen to hear how Stefi Kerby (the Founder) is building Celia Loves into an iconic brand and why customers are so important to her. Not many are able to bring a little bit of Europe to Geelong but Stefi has done just that in her latest European collection range!  She shares her love of packaging, infectious natur...

Send us Fan Mail So you want to make Wholesale a strong revenue stream in your product business?  To do that obviously you need new stockists and you need to be making contact with buyers right. So how do you go about it?  How do you maximise the effort you put in? How do you get over the line and get a buyer to actually consider your product for their store? In this episode I dive into 5 mistakes...

Send us Fan Mail Want to sell more online? Here are 5 essentials every home page needs to convert and bring in more sales. Make sure your website has all these elements ticked off on your home page, they are quick and easy changes to make right now! The 5 essentials we talk through are: ✨Shipping make it obvious. Do you have a flat rate or free shipping threshold? Do you ship worldwide? Tell me a...

Send us Fan Mail How do you get it all done?  How do you manage all the things on your to do list in business and life without succumbing to the overwhelm?! This is a question that so many of us ask. There is no magical solution, but this is an area that Bec Fing from @housepaddockconsulting has got some great tools, tips and advice on to help you manage your time and get more shit done. She has b...

Send us Fan Mail After working with 100's and 100's of product businesses in my time either as the Owner (designer), Employee or Business Coach I have seen a thing or two.    When it comes to what a successful product business does to succeed and also turn a profit there are some key essentials and trends I have picked up on. In this episode i dive into these and explore how other succes...

Send us Fan Mail Numbers, numbers, numbers. Data, data, data.  Is this the moment you stick your fingers in your ears  and try to ignore me? Numbers and data don't lie. But what should you be looking at?  What do they mean?  What should they be?  And how can making small changes in each of these numbers have a huge overall impact on your bottom line? I was talking data in my Mastermind this p...

Send us Fan Mail How do get more eyes on your website?  It is a question that gets asked A LOT.   E-commerce stores and Retail stores are all looking for any extra help when it comes to website traffic, visibility and being found by customers. Today on the show I chat with Kate Toon a self proclaimed misfit entrepreneur.  Kate is all about substance over style. And keeping it real and relatable. W...

Send us Fan Mail Renee is the lead trombone of Birch ... .a business that now encapsulates a restaurant, retail store, online store, takeaway, chef-at-home service, food and retail product ranges, in-region and feature events, collaborations and always seems to have something in the pipeline. Renee has guided Birch through a pretty hectic few years and emerged with a changed business model that co...

Send us Fan Mail Brydie Stewart  left her teaching job and started Mary Maker Studio 7 years ago and has not looked back since. I recently heard and saw Brydie speak at Jumbled's -"The Huddle' in Orange and she was one of my favourite speakers on the day.  As well as many others favourites!!  My notebook was filled with her inspirational words. She is a go getter and I absolutely lo...

Send us Fan Mail Have you ever added something to cart then gotten distracted and walked away?  Of course you have, everyone has.   That is why it is essential you have an abandoned cart email  In this episode I talk about what you need to set up, how you do it and some elements to customise.  A short and direct episode that is something every e-commerce business owner needs in their business. Hav...

Send us Fan Mail Sculpting hearts,  dancing on reels and making it work in a product based business.  I talk with Waan from You me and bones about her candle making business and how she is making it work in between pandemics, children, the peaks and flows of retail and wholesale.  You may have seen Waan creating her hilarious reels on instagram and making us laugh with her antics.  Listen to her t...

Send us Fan Mail Talking all things Retail and What are some of the secrets to Retail success! This is my interview with Nichole Simms from Creative Visual Solutions a Retail Consultant and Business Coach.  Nichole interviews 21 experts from Retail Beauty, Fashion, Marketing, Branding, E-Commerce, and MORE  in this FREE about how to build Retail success. I loved talking all things traffic to your...

Send us Fan Mail Knowing and understanding your customers is a crucial element to any product-based businesses success. Really having a good understanding of who your best customers are and how you can nurture them even more will have a big impact on your customer LTV. Use your data, review reports and make sure you understand who they are, what their needs are and how you can support them even mo...

Send us Fan Mail Let's talk Marketing.  Now I hear all the time that instagram engagement  is down or algorithm has gone to 💩 or not quite where it used to be.  Guess what. Social media is not a marketing strategy and is only one element of your overall plan.  Not the only thing you do!!  You don't want all your eggs in one basket. So what should you be doing then? In this episode we ta...

Send us Fan Mail What are some of the important things to know about email marketing? How do successful brands use email marketing? Stripping it back and giving you some essentials here that every product based business or retail store needs to have in place.   I see time and time again brands I work with not spending the time or money to get their email marketing right. It can have a 43X ROI!! Th...

Send us Fan Mail Are you putting up barriers to buying without even realising it? Today I want to talk a little about barriers to buying  that I have encountered retailers and brands putting up recently and how to make sure you are not doing these!! Listen in to see if a quick change to your bio or quick addition to your website can make all the difference and instead of stopping customers in thei...

Send us Fan Mail Ahhh it is that time of the year right?  You have almost made it. But don't just speed on past. Take some time to reflect and review the year that was. I have 7 quick questions for you to ask yourself that might just make you stop and think.  They might just make you recall something you had forgotten about. Hopefully they will make you realise how much you have achieved and...

Send us Fan Mail I am sure you have heard the call.  Build your email list. It is something you own.  You are in control. Unlike your Instagram following or Facebook audience.  Don't be a slave to the algorithm. Send emails instead (or as well 😀).  Email marketing gets you an average of $42 in sales for every $1 spent!! Now that is a good ROI -right? And customers want to hear from you!! BUT...

Send us Fan Mail So you think you just need Facebook ads and everything will be ok?  Before you start throwing money at an ads manager have you done all these things in your business first? Today I am listing out 5 things you should know, be doing, or have set up in your product-based business or e-commerce store before spending a cent on any ads. These are things that every eCommerce business own...

Send us Fan Mail Do you wholesale your product into Retail stores?  Or are you looking to? Today I want to talk about common mistakes I see brands make and what to do about them.    I have the program called Transform your Wholesale and after running this for over 12 months I see similar things come up again and again.  So today I will give you a list of 10 common mistakes that brands make and how...

Send us Fan Mail Have you ever thought about writing a book?  My guest today is Elisabeth Sophia.  Not only has she published 2 books this year she has also helped publish her Mum's Memoir.  Life Interrupted Memoir After losing her Mum Karina to cancer Elisabeth was inspired to create her first book for her son to navigate through his grief and explain where his beloved Yiayia had gone- If yo...

Send us Fan Mail Have you ever thought about using a 3PL warehouse? Or do you even know what 3PL is? In this episode, I talk to Deanne Luke from Lexington Logistics about how she works with boutique brands and manages their packing and sending.   What is 3PL and is it right for you?  We talk all things distribution and outsourcing that side of your business. If you are a brand that is sick of spen...

Send us Fan Mail If you are a brand or retail store owner you need to listen to this one!! Jacki takes us on her journey from Maths teacher to successful Retail store owner.  Even right now with these tough times, she finds gratitude in what she has. She shares the best way for Wholesalers to approach buyers, the importance of strong relationships, and what it means now to work ON your business. W...

Send us Fan Mail Is your brand identity strong? Do you use the same colours or fonts on your website as your emails?  Or do you have a completely different looking Instagram look and feel to your actual physical store? It is super important to have cohesion and consistency between all the design elements of your business. Customers no longer only have 1 or 2  experiences or touchpoints with your b...

Send us Fan Mail Start your product-based business the right way.  Getting your foundations in place and know that you are on right track.  Having a plan and action steps to work on is crucial to help you move forward.  Knowing where to spend money and/or your time when you first start your business is one of the things is talk to with many many clients.   Now everyone starts from different places...